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MARKET SUMMARY

1.1 Introduction and definition

Cider is an alcoholic fruit wine, with an alcohol content of between 2% and 8%. It is obtained from the fermentation of apple juice, a technique which is antique. Nevertheless, its principle remains elementary: the more the yeast is allowed to ferment, the more the sugar contained in the pressed apple will be transformed into alcohol.

In a context of constant internationalization of products, it is important to note the geographical differences between the term. In the United States, Canada, and the United Kingdom, beverage referred to as cider is not necessarily composed mainly of apples, whereas in France it is a struct must.

Today, cider is the most widely consumed fruit wine in France. It comes in packages including draught, cans, glass bottles, plastic bottles, and others are different types of packaging used in the cider market. In France, bio cider is on the rise; LSA reports that 7.3% of retail cider sales are bio products. The average price is €2.59 (+5.73% compared to 2018).

This study aims to analyze the French cider market by providing an overview of revenue, consumption, market players, demand & supply determinants, and an industry overlook.

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