MARKET OVERVIEW
1.1 Definition and presentation
Gin is a spirit drink, which is obtained by flavoring ethyl alcohol of agricultural origin with juniper berries. It is a strong alcohol that is rarely drunk neat and is usually used in cocktails. In Europe, the minimum alcohol content of gin is 37.5%. The most famous gin-based cocktails are the following:
- The Gin Fizz
- The Gin Tonic
- The Dry Martini
- The Negroni
- The Tom Collins
- The Gin & Ginger
- The Cosmopolitan
The official types of gin are the following:
- Dry Gin: the most popular in the world, it is dry and unsweetened (only 0.1 grams/liter of sugar can be added to its production and the addition of vegetable substances or spirit flavors is prohibited).
- London Dry Gin: no artificial flavors may be added and the amount of sugar must not exceed 0.5 grams/liter.
- Distilled Gin: this is a superior quality gin that must have been distilled twice to be able to bear this appellation.
- Sloe Gin: placed in the category of liqueurs because its alcohol content (30%) does not meet the standards of conventional gins.
- Plymouth Gin: can only be calledPlymouth Gin if it was produced in the English port city of the same name.
The global gin market was valued at $14.03 billion in 2020, and is expected to reach $20.17 billion by 2028, growing at a CAGR (compound annual growth rate) of +4.9% during the forecast period 2021-2028.europe is one of the major consumers: in 2020, the continent alone accounted for more than 50% of the global gin market share.
The impact of COVID-19 was unprecedented and hindering in 2020, but the market is likely to return to its previous growth trend over the next two years.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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