Name: The gin market
Brand: Businesscoot
Price: 89 EUR
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INFORMATION ON THE STUDY

Price: 89€ HT
Last update: 24/05/2022
Language: English
Category: Agriculture, Food, Foodstuffs
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MARKET OVERVIEW

1.1 Definition and presentation

Gin is a spirit drink, which is obtained by flavoring ethyl alcohol of agricultural origin with juniper berries. It is a strong alcohol that is rarely drunk neat and is usually used in cocktails. In Europe, the minimum alcohol content of gin is 37.5%. The most famous gin-based cocktails are the following:

The Gin Fizz
The Gin Tonic
The Dry Martini
The Negroni
The Tom Collins
The Gin & Ginger
The Cosmopolitan

The official types of gin are the following:

Dry Gin: the most popular in the world, it is dry and unsweetened (only 0.1 grams/liter of sugar can be added to its production and the addition of vegetable substances or spirit flavors is prohibited).
London Dry Gin: no artificial flavors may be added and the amount of sugar must not exceed 0.5 grams/liter.
Distilled Gin: this is a superior quality gin that must have been distilled twice to be able to bear this appellation.
Sloe Gin: placed in the category of liqueurs because its alcohol content (30%) does not meet the standards of conventional gins.
Plymouth Gin: can only be calledPlymouth Gin if it was produced in the English port city of the same name.

The global gin market was valued at $14.03 billion in 2020, and is expected to reach $20.17 billion by 2028, growing at a CAGR (compound annual growth rate) of +4.9% during the forecast period 2021-2028.europe is one of the major consumers: in 2020, the continent alone accounted for more than 50% of the global gin market share.

The impact of COVID-19 was unprecedented and hindering in 2020, but the market is likely to return to its previous growth trend over the next two years.

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