Content of the study:
The gin market - France

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MARKET OVERVIEW

1.1 Definition and presentation

In recent years, the gin market in France has undergone a remarkable renaissance, evolving from a niche segment to a major pillar of the spirits industry. This market study aims to provide an in-depth understanding of the current dynamics, emerging trends, and future prospects of the French gin market. Based on the most recent data available, this study explores various aspects, including production, consumption, consumer preferences and the strategies of key market players.

French gin production has grown exponentially and those despite rising inflation in France in 2023, with a significant increase in the number of craft distilleries. These distilleries focus on quality and innovation, incorporating unique local ingredients and experimenting with distinctive flavor profiles. This approach has strengthened the appeal of French gin, not only on the local market, but also on international markets, with the sector recording a trade surplus of around 20 million euros, with the USA leading the way as a consumer of French gin, absorbing almost 20% of exports .

In terms of consumption, gin has gained in popularity among French consumers, especially among young adults. This trend is largely attributed to gin's versatility in cocktails, as well as a growing awareness of artisanal and quality products . In addition, targeted marketing campaigns and consumer awareness initiatives have played a key role in the growth of this segment.

Current trends also point to increased interest in premium and ultra-premium gins, with consumers willing to pay more for premium spirits. This move upmarket reflects changing tastes and a search for unique tasting experiences.

In conclusion, the gin market in France is booming, driven by product innovation, growing demand for quality spirits and a favorable economic environment. This market study aims to provide valuable insights for market players, identifying opportunities, challenges and key strategies for successfully navigating this evolving landscape.

1.2 Global trends in an increasingly popular spirit drink

Gin is an alcoholic spirit which, in recent years, has gained in popularity across the globe thanks to the cocktail craze [***]. We begin by outlining the trends in the spirits market in which it is situated, before explaining the particular success of gin.

By ****, the global spirits market was valued at ...

1.3 Gin increasingly appeals to French consumers

Between **** and the first half of ****, the gin market in France experienced remarkable growth, with its market value almost doubling. The size of this market rose from ** million euros to *** million euros, reflecting a growing craze for this spirit. This substantial increase reflects the growing popularity of gin among French consumers, ...

1.4 International trade

We will use the data collected on the UN Comtrade website. French gin exports very well internationally, where its premium dimension is recognized and appreciated. So much so, in fact, that the balance of trade is largely in surplus, amounting to **.* million euros in ****. In ****, the balance will be in surplus ...

1.5 The effects of the Covid-19 epidemic

The Covid-** epidemic has not spared players in the spirits market, with sales plummeting to their lowest level since April ****. The postponement of purchases to supermarkets and hypermarkets was unable to compensate for losses in cafés-hotels-restaurants. In the case of gin, growth was also hampered by the closure of ...

DEMAND ANALYSIS

2.1 Hangover in France: structural decline in spirits consumption by volume

Consumption of spirits has fallen sharply in recent years. In ** years, per capita consumption of pure alcohol has fallen from *.** liters per person in **** to *.** liters per person in ****, under the influence of public policies to raise awareness of the dangers of alcohol. Consumers of spirits are becoming increasingly reasonable, and ...

2.2 Sustained growth in premium products

The curve below highlights the premiumization of the French spirits market, with prices up **% in ** years. What's more, the sharp rise in **** is the result of the Egalim law of October ****, which raised the prices of certain spirits by between *% and *%. As distributors need to better remunerate farmers and producers, they ...

2.3 Interest in mixology and cocktail culture

Over the years, cocktail culture has become increasingly popular in France. The practice was revived in the **s, and its success has continued ever since. So much so, in fact, that the vast majority of French people drink cocktails: **% in ****, for an average annual consumption of *.* liters per person [***].

Within this ...

MARKET STRUCTURE

3.1 Value chain

The French gin industry brings together several different players involved in one or more stages of the value chain. The value chain comprises * main phases:

The first is the extraction of agricultural raw materials, in this case juniper berries, as well as the other natural elements that will flavour the drink. These ...

3.2 Leading brands

The main companies buying gin are in the CHR (***) and nightclub segments, where this drink is very popular. indeed, in addition to offering music and a dance floor, nightclubs are also drinking establishments, whose wide range of spirits represents a significant part of their business.

In France, the three historical players ...

3.3 Distribution

In-store distribution

In B*C spirits sales, hyper and supermarkets accounted for three-quarters of sales volume in ****.

Breakdown of spirits and champagne B*C sales by channel France, ****, in Source: ****

CHR and nightclub distribution

Market share by brand is not evenly distributed within the CHR network. The Beefeater brand, owned by ...

OFFER ANALYSIS

4.1 Gin price details

Historically, gin was very successful in Holland and England, and more recently in the rest of the world, because it was cheap to produce and easy to make. Gin doesn't need to age, which makes it easier to manage stocks and cash flow [***].

However, with the growing popularity of this white ...

4.2 Development of gin production in France and categorization of its varieties.

French production:

Gin production in France is not rooted in any tradition, and the first brands are barely twenty years old. However, it has grown considerably. In ****, French gin exports continued to grow at a rate of **%.

As for the model adopted, these dozens of young brands rely on artisanal distilleries ...

4.3 The role of taxes in pricing

The tax burden on spirits is overwhelming for the industry. These spirits account for **% of tax revenues, even though they represent only **% of alcohol sales in France. The price of a bottle sold at €**.** per liter in **** will be three-quarters tax (***).

Breakdown of consumer price for a bottle of spirits sold ...

REGULATIONS

5.1 An increasingly strict regulatory framework

France is concerned by European regulations. In particular, the following regulations are central: Regulation (***) No ***/**** of the European Parliament and of the European Council of January **, **** on the definition, description, presentation, labeling and the protection of geographical indications of spirit drinks; In connection with this regulation, regulations ****/*** and ***/**** update the aforementioned ...

POSITIONING THE PLAYERS

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Reviews (5)

Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)

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