The champagne market - UK
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Study Overview
Champagne is a sparkling wine made from grapes grown in the Champagne region of France using three main grape varieties: Pinot Noir, Pinot Meuniere and Chardonnay. These grapes are fermented to obtain a wine that contains about 10% alcohol by volume. Champagne is an Appellation d'Origine Contrôlée (AOC) for which the production process is strictly regulated. Various countries can produce sparkling wines similar to Champagne, but none can be sold or labeled as Champagne. Champagne faces competition from wines from France such as Alsace and Loire Cremants, Italian Prosecco and Spanish Cava, and to a lesser extent from English sparkling wines. The United Kingdom is the third largest consumer of Champagne in the world in 2022. It has recently been overtaken by the United States in terms of value and volume. The year 2020 was the year of the health crisis that started a very sharp decline in Champagne sales in the UK. The entry into force of the Brexit on January 1, 2021 then generated many uncertainties on Champagne imports to the UK. But despite this situation, Champagne sales are up in the UK, which is a good sign for the year 2023 although caution is still required.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of the study
- 1.2 A record year in 2022 for Champagne sales worldwide, a good sign for 2023
- 1.3 The United Kingdom, third largest consumer of Champagne in the world
- 1.4 Summary of market drivers
2. Analysis of the demand
- 2.1 Alcohol consumption in the UK is declining
- 2.2 Typical profile of British consumers
- 2.3 Demand for non-vintage brut Champagne
- 2.4 A trend towards moderation and quality
3. Market structure
- 3.1 The brands favored by the British
- 3.2 Champagne in supermarkets and online
- 3.3 Details of Champagne shipments
- 3.4 The threat of Brexit: an agreement reached
4. Analysis of the offer
- 4.1 Packaging and sales formats
- 4.2 Local and international pricing
- 4.3 Champagnes, mixes and cocktails
5. Regulation
- 5.1 A strictly controlled appellation
- 5.2 Labelling and mandatory information
- 5.3 Sale of alcohol in the UK

The champagne market - UK
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