The foodcourt market - France

Food courts are enjoying spectacular growth in France and around the world, establishing themselves as a new way of consuming. Inspired by Asian street markets and popularized in American shopping malls from the 1970s onwards, these spaces bring together various stalls or restaurants in a common area, offering a unique and convivial culinary experience. Food courts are characterized by their wide variety of cuisines, to suit all tastes and budgets. Workers in a hurry find fast, affordable options, while families and groups of friends appreciate the conviviality and flexibility they offer: eating seated, standing up, or sharing a dish in complete freedom. For restaurateurs, the model offers major advantages: lower operating costs, greater visibility in high-traffic areas, and shared infrastructure. These spaces, initially designed to meet the demand for fast food, are now evolving into real living spaces. They host cultural events, shows and sometimes even culinary workshops, enriching the visitor experience. The success of food courts is based on a pertinent response to the expectations of modern consumers. According to an Ipsos and American Express study, 69% of French people go to a restaurant for a unique experience and to enjoy a pleasant moment with their loved ones. The freedom offered by food courts (no need to make reservations, continuous service) and their ability to offer a wide variety of dishes appeal to a public in search of novelty and authenticity. Managers are well aware that the story told by the venue, the design of the space and the organization of events are just as important as the quality of the food on offer. As a result, concepts such as Time Out Market in Lisbon or the recently opened Food Society in Paris (Europe's largest food court, due to open in 2022) are becoming emblematic destinations for lovers of culinary discovery. The future of food courts looks bright, with a trend towards more upscale concepts and the growing popularity of artisanal markets. In France, the sector is booming, with over 60 food courts spread across the country, and sales forecast to grow at a CAGR of 6.13% between 2023 and 2029. The new establishments, often set up in atypical locations such as industrial wastelands or urban halls, are boosting their appeal by offering a unique setting and a complete experience. Food courts are more than just a place to eat: they embody a genuine culinary and social revolution. By combining gastronomic diversity, freedom of use and a sophisticated atmosphere, they are redefining the way we consume and share our meals. With such success, they are establishing themselves as key players in the restaurant world, promising new discoveries and experiences for years to come.