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MARKET OVERVIEW

1.1 Definition and scope of the study

The market for "ghost kitchens", more commonly known as "dark kitchens" or even "ghost kitchens" This is the case for kitchens that are essentially focused on selling home-delivered meals. Unlike traditional restaurants, it is therefore impossible to order and take your meal on the spot. The order is done on online applications such as Uber Eats, Deliveroo, etc. The brands of this type of kitchen are essentially virtual in that these brands have kitchen premises, but they are impossible to access. Dark kitchens offer all types of cuisine, from sushi to burgers to French specialties or foreign cuisines.

The global ghost kitchen market is a very dynamic segment of the restaurant market, as in 2019, it represented 5% of the commercial catering industry . Some dark kitchens markets are more mature than others such as the Chinese or Indian market, where there are 7,500 Chinese dark kitchens and 3,500 Indian dark kitchens in the world.

The number of dark kitchens players keeps increasing year after year, so much so that some experts believe that the market will soon be saturated. In France alone, by the end of 2020, there were already over 1,500 dark kitchens on the Uber Eats app and over 500 on the Deliveroo app . This is why more and more dark kitchens companies are now turning to the franchise business model. These companies accompany new players who want to launch themselves in the sector of the sale of home-delivered meals.

The French market for dark kitchens is still growing with, in 2020 a 50% increase in the number of dark kitchens on the Uber Eats app compared to 2019. This market dynamic has obviously been boosted by the health crisis since in 2020 it was almost impossible for us to go to lunch or dinner in a restaurant. Fundraising to support the development of these new ghost kitchens is becoming more and more recurrent, like Not So Dark, which raised €20 million in 2020 to develop its dark kitchens before then changing its business model to the franchise model.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.