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MARKET OVERVIEW

1.1 Definition and scope of study

The "dark kitchen" market, also known as "ghost kitchens," concerns kitchens that are geared toward selling meals delivered to your doorstep. Unlike traditional restaurants, it is therefore impossible to order and consume the meal on the spot. The food is ordered through online applications such as Uber Eats, Deliveroo, etc. and the food is then delivered directly to customers’ doorstep.  Brands of this type of kitchen are essentially virtual in the sense that they have kitchen venues, but they are not accessible to customers. "Dark kitchens" offer a wide variety of cuisines, from sushi to burgers, from local specialties to foreign cuisines. 

The global "dark kitchen" market is a very dynamic segment, which, in 2019, accounted for 5% of the commercial restaurant market. From a geographical point of view, the Chinese and Indian markets are the most mature, presenting 7,500 and 3,500 "dark kitchens" respectively. 

The Italian market of "dark kitchens" began to depopulate particularly during the spread of the Covid-19 pandemic and today represents a phenomenon in strong growth in the Italian restaurant scene. In fact, it is expected that, in the short term, the "dark kitchen" market will come to represent a significant portion of the ready meals market and will absorb an increasing percentage of delivery services. 

This market has some disadvantages compared to the traditional catering model, mainly due to the customer's inability to evaluate the service and the atmosphere (typical and fundamentally important elements in catering). Moreover, the players operating in this market are called upon to bear considerable costs for the partnerships they develop with delivery companies. Despite this, the market has excellent future prospects and sees efficient communication strategies as a focal point for its growth. In fact, social media is one of the most effective ways of communicating with customers: the creation of intriguing content and the use of influencer sponsorships are some of the factors that market players take into consideration in order to increase the visibility of their "dark kitchen".

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.