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1.1 Definition and scope of study

The "dark kitchen" market, also known as "ghost kitchens," concerns kitchens that are geared toward selling meals delivered to your doorstep. Unlike traditional restaurants, it is therefore impossible to order and consume the meal on the spot. The food is ordered through online applications such as Uber Eats, Deliveroo, etc. and the food is then delivered directly to customers’ doorstep.  Brands of this type of kitchen are essentially virtual in the sense that they have kitchen venues, but they are not accessible to customers. "Dark kitchens" offer a wide variety of cuisines, from sushi to burgers, from local specialties to foreign cuisines. 

The global "dark kitchen" market is a very dynamic segment, which, in 2019, accounted for 5% of the commercial restaurant market. From a geographical point of view, the Chinese and Indian markets are the most mature, presenting 7,500 and 3,500 "dark kitchens" respectively. 

The Italian market of "dark kitchens" began to depopulate particularly during the spread of the Covid-19 pandemic and today represents a phenomenon in strong growth in the Italian restaurant scene. In fact, it is expected that, in the short term, the "dark kitchen" market will come to represent a significant portion of the ready meals market and will absorb an increasing percentage of delivery services. 

This market has some disadvantages compared to the traditional catering model, mainly due to the customer's inability to evaluate the service and the atmosphere (typical and fundamentally important elements in catering). Moreover, the players operating in this market are called upon to bear considerable costs for the partnerships they develop with delivery companies. Despite this, the market has excellent future prospects and sees efficient communication strategies as a focal point for its growth. In fact, social media is one of the most effective ways of communicating with customers: the creation of intriguing content and the use of influencer sponsorships are some of the factors that market players take into consideration in order to increase the visibility of their "dark kitchen".






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Reviews (5)

The dark kitchen market - France

Publicado en 04/01/2022 by Sebastien wolff

The work of collecting and processing data that is still not well known about this rapidly growing market is very interesting. The large share of Japanese cuisine in this market is surprising.

Businesscoot Response:

Hello Sébastien, Thank you for your feedback. We are very pleased to see that you liked our service. :)

The dark kitchen market - France

Publicado en 19/11/2021 by Stephane Cherel - O'Tacos

Not expensive for such a new and well documented subject. Very informative.

Businesscoot Response:

Hello Stéphane, Thank you for your positive feedback. We are delighted to see that this study was useful to you.

The dark kitchen market - France

Publicado en 18/11/2021 by Maxence Petit - Numeriquest

Very interesting study, we go straight to the point, reads easily!

Businesscoot Response:

Hello Maxence, Thank you for your feedback. We are happy to read that the content of the study has fully met your expectations. :)

The dark kitchen market - France

Publicado en 18/11/2021 by Eric Spinelli - Coca Cola Europe

Very good study, interesting to address the dark kitchen market in France

Businesscoot Response:

Hello Eric, Thank you very much for your feedback, we are delighted if our study has perfectly met your expectations. :)

The dark kitchen market - France

Publicado en 18/11/2021 by Eric Froger - FD CONSEIL - DA MAG

Lots of useful information. Would deserve to be sold at a higher price.

Businesscoot Response:

Hello Eric, Thank you for your feedback. We are very pleased to see that you liked our service and our pricing. :)