The knife and cutlery market - France

The French knife and cutlery market has experienced a rebound since the initial impacts of the COVID-19 pandemic in 2020, when the sector saw a decline in sales by 6.94% due to closures in the hospitality sector. By 2021, sales resumed an upward trend, growing by 20%, demonstrating the sector's resilience. Despite the challenges of a trade deficit, particularly with China, which accounts for 70% of French cutlery imports, French manufacturers have been focusing on differentiation and moving upmarket.

In 2022, the French cutlery market was estimated to be worth 660 million euros, with 113 companies employing around 1,600 people and generating €278 million in sales – an increase of 13% compared to 2018. Internationally, the knife market was valued at $5.2 billion in 2022 and is forecasted to grow to $7.3 billion by 2028, at a CAGR of 5.75%, indicating a growing demand in sectors requiring knives. Notably, French exports are predominantly directed to European countries, showcasing the appreciation for the "Made in France" brand in international markets.

French Cutlery Market: An Analysis of Recent Trends and Consumer Demand

In recent times, the French cutlery market has demonstrated a vibrant and dynamic character, despite facing competition from imported goods primarily from Asian markets. Valued at approximately 660 million euros, the French cutlery sector is defined by its deep-seated tradition and global reputation for quality and craftsmanship. A significant portion of the production - nearly 75% - is concentrated among about 20 manufacturers, showcasing a somewhat concentrated industry structure. Brands such as Opinel and Laguiole are notable players, possessing strong heritage and international acclaim.

French cutlery is distinguished not only through design and quality but also through a strategic move to upscale and invest in research and development. The domestic market comprises over a hundred companies and numerous skilled craftsmen, together employing around 1,600 individuals. Despite facing a workforce halved over the past four decades, French cutlery has regained momentum, evidenced by a sales increase in 2021 by around 20% from the previous year.

The consumption trends within the French cutlery market vary by product type. Dish knives, pocket knives, hunting or military knives, and kitchen knives cater to diverse consumer needs and preferences. Price, aesthetics, and quality emerge as significant decision-making factors, with tableware purchases being largely pre-meditated rather than impulsive.

Interestingly, the demand for cutlery in France shows a cyclical pattern, with a notable slump from January to May, a peak in June, and then another slump in July. A consistent recovery is observed from September to December. This cyclical trend has remained relatively unaffected even during the COVID-19 crisis, with only the months of lockdown showcasing a significant dip in sales.

Among the preferred products, consumers lean towards a mix of practicality and aesthetic appeal in their choices. High-end pocket knives enjoy popularity abroad, signaling the international appeal of "Made in France" cutlery, with a fair share of sales being attributed to the European Union and other foreign markets.

Distribution channels reveal a preference towards retailers and supermarkets, although online sales have been slow to grow. The e-commerce segment constitutes just under 10% of sales, hinting at an opportunity for growth in the digital landscape. In sum, the French cutlery market between 15 and 20 million euros remains resilient and highly regarded for its history and quality, facing both challenges and opportunities in the face of global competition and a changing consumer landscape.

Prominent Pioneers in French Cutlery: An Overview of Esteemed Brands

The French cutlery market boasts a rich heritage with several prestigious companies that have made a significant mark on the industry, both domestically and internationally. Renowned for their craftsmanship, innovation, and commitment to quality, these brands epitomize the essence of traditional and modern knife-making excellence.

Opinel: Founded in 1890, Opinel is synonymous with French pocket knives, distinguished by their simple, yet efficient design and the iconic Virobloc safety ring. A staple in households and outdoors kits, Opinel knives are celebrated for their versatility and reliability, making them a cherished tool for both casual and professional users.

Laguiole: The name Laguiole denotes a style of knife that is integral to French culture, with its distinct bee emblem and elegantly curved handle. Although not a brand per se, multiple manufacturers produce Laguiole-style knives, each adding their unique flair to these much-coveted pieces, which are often handcrafted and incorporate materials like horn and wood.

Lion Sabatier: A key player in the high-end kitchen knife market, Lion Sabatier has established itself as a brand of professional-grade cutlery. Favored by chefs for their precision and balance, Sabatier knives reflect a combination of traditional know-how and modern technological advancement.

Thiers-Issard: With a history that dates back to the 19th century, Thiers-Issard is renowned for its attention to detail and masterful use of high-quality carbon steel. They specialize in straight razors and kitchen knives, each a testament to French cutlery artisanship.

Perceval: Esteemed for their exquisite workmanship, Perceval is regarded as a luxury knife brand crafting professionally designed kitchen and table knives. They blend traditional techniques with contemporary aesthetics, striving for perfection in every blade.

Le Fidèle: This brand is a reflection of the enduring quality and loyalty customers have come to expect from its knives. Specializing in pocket knives, Le fidèle combines practicality with classic design, resulting in elegant and reliable companions for daily use.

Fontenille Pataud: A name that exudes luxury and precision, Fontenille Pataud crafts high-end pocket knives that are as much a work of art as they are a cutting tool. With meticulous attention to detail, each knife showcases the finesse and skill of their master.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 27/03/2024

Summary and extracts

List of charts

• Main cutlery exporting countries for code 8211
• Main cutlery importing countries for code 8211
• Projected growth in value for the international cutlery market
• French trade balance in cutlery (Code 8211)
• Main origin of French cutlery imports.
• Main origins of French cutlery exports
• Cutlery trade deficit between France and China (codes 8211).
• Sales of France's 113 leading cutlery makers by geographic region of destination
• Cutlery sales by product category
• Cutlery manufacturing sales in value (NAF code 25.71Z)
• Sales index trends, domestic and export markets - Cutlery manufacturing (NAF rev. 2, subclass level, item 25.71Z)
• Change in sales index, domestic and export - cutlery manufacturing (NAF rev. 2, subclass level, item 25.71Z)
• Comparison of average sales evolution indexes by month, relative to year base 100 2015
• Number of establishments registered under activity code 25.71Z.
• Employees registered under activity code 25.71Z
• Sales by distribution channel
• Change in French industrial producer price index for all markets - Cutlery, tools and hardware - (CPF 25.7)