Content of the study:
The kitchen furniture market - France

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MARKET OVERVIEW

1.1 Presentation and definition of the kitchen furniture market

The kitchen furniture market covers all furniture designed to equip or enhance kitchens. According to the French Product Classification (CPF) 31.02.10the category includes wooden kitchen furniture, either side-by-side or modular, free-standing or wall-mounted. INSEE also includes furniture under sinks or basins, linen chests or broom closets, but we won't be including them in this study. The IKEA website offers the following product categories and ranges in the"Kitchen furniture and fronts" section:

  • Colones
  • Fronts and drawers
  • Low/high cabinets
  • Furniture for built-in appliances
  • Finishing panels and decorative strips
  • Doors
  • Stuctures, legs, baseboards

The global kitchen furniture market is growing, but starting to stagnate. It is largely dominated by the United States, a major consumer and importer of the sector.

In France, the furniture market is showing declining growth forecasts. In a market in which the level of household equipment in France is relatively low, the kitchen furniture segment remains very dynamic and growing. Kitchen furnishings are benefiting from good results in the new housing and construction sectors , which are driving part of the growth.

The kitchen furniture market is a highly competitive sector, where the few powerful kitchen specialists are extending their distribution networks and still dominate the market. The latter face off against traditional DIY and generalist players, strong international competition, particularly from Germany, and the rise of pure playeronline retailers. Launched several years ago, they are now leaders in this fast-growing distribution channel. Some of these companies are finding new growth drivers and prospects in theinternationalization of their sales .

1.2 A growing global market, dominated by the United States

Global kitchen furniture market size World, ****-*****, in billions of dollars *Projection mordorintelligence

The global kitchen furniture market is growing at a steady pace and is expected to reach over $** billion by ****. In ****, it was estimated at around $**.** billion.

1.3 The French market remains dynamic

The kitchen furniture market is one of the most dynamic segments of the furniture market.

Growth in kitchen furniture sales in France France, ****-*****, in millions of euros *Projection based on sales index from January to August INSEE - INSEE Processing: Businesscoot

After a dip due to the health crisis, kitchen ...

1.4 Balance of trade

French trade balance for kitchen furniture France, ****-****, in millions of dollars and as a % of sales A COMTRADE

France has a particularly low coverage rate in kitchen furniture, and it's even tending to fall! Imports are rising, while exports are stagnating.

Main destinations for French kitchen furniture exports France, ****, in ...

DEMAND ANALYSIS

2.1 Consumption habits

Survey of French household purchasing intentions for all types of furniture France, ****, in Source: ****

Kitchen furniture comes in at *ᵉ position in French people's furniture purchase intentions, even though its lifespan is longer than average.

Consumer purchasing criteria France/Europe, ****, in % Source: ****

Price, quality and style remain the main criteria for furniture ...

2.2 The influence of the real estate market on French household demand

Another point is that the kitchen furniture market is directly linked to developments in the construction and housing markets. In fact, furniture sales are positively correlated with real estate purchases, and consequently with the construction of new buildings. Recent figures from the Ministry of Housing put us in perspective as to ...

2.3 Audience analysis

Audience breakdown by age France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

Analysis of the data reveals that the audience in the market studied is mainly made up of people aged ** to ** years (***), compared with **.**% of the French population. The older age brackets are clearly less represented in the audience than their proportion in the French population, ...

2.4 The French and kitchen chains

Here, we compare the main kitchen brands in terms of their level of popularity among the population.

The French and leading kitchen brands France, ****, in Opinionway

Schmidt is the most popular brand with **.*% "I like" ratings, unlike Arthur Bonnet with **.*%, which suffers from a low public profile, but is also the ...

MARKET STRUCTURE

3.1 Market structure

Furniture market structure France, ****, % of total IPEA

Integrated kitchens account for **.*% of the furniture market.

Growth rates for different furniture market segments France, ****-****, in IPEA

Over ****-**, integrated kitchens are the second fastest-growing segment.

Growth in the number of kitchen furniture manufacturing establishments France, ****-****, in units URSSAF

Change in ...

3.2 Different distribution channels

Taking advantage of a very buoyant French market in ****, the main retail chains owned by furniture manufacturers have continued to densify their territorial coverage in recent months, and most of them intend to continue doing so in the coming years.

Furniture manufacturers' direct customers are the various furniture distribution channels. In ...

3.3 Competition between specialists and generalists

Kitchen specialists include Schmidt, Cuisinella, Mobalpa, Ixina and SoCooc'. They benefit from a fine territorial network and a strong presentation of their offer. Mass-market furniture retailers (***) see the entry-level kitchen furniture segment as a source of diversification and a major growth driver. Although it represents only a third of distribution in ...

3.4 Value chain

[***]

3.5 Geographical breakdown of production

[***]

OFFER ANALYSIS

4.1 Product and range categories

The IKEA website offers the following product categories and ranges in the"Kitchen furniture and fronts" section:

Colones Fronts and drawers Low/high cabinets Furniture for built-in appliances Finishing panels and decorative strips Doors Stuctures, feet, baseboards

The market offers significantly different levels of quality in different segments. The offer can ...

4.2 Highly competitive prices

General retailers and DIY outlets are therefore striving to offer kitchens at lower prices, while kitchen specialists remain focused on a high-end offering , maintaining a higher pricing policy. In the French kitchen furniture market, two very different price segments coexist: high-priced fitted and made-to-measure kitchens, and self-build kit kitchens representing a ...

4.3 Pure players and digital offerings

The furniture market is being turned upside down by the rise of e-commerce. Online furniture sales account for **% of total sales, and grew by *.*% in France in ***. The success of online sales is helping to boost the sector.(***)

Brands such as Made.com and Miliboo, start-ups launched in **** and **** respectively, now ...

REGULATIONS

5.1 Regulations

European and French regulations govern safety and consumer information for furniture and furnishings. European Directive ****/**/EC lays down general product safety standards, while French regulations, unless otherwise specified, impose a general safety obligation as defined in Article L. *** of the EC Treaty.unless otherwise specified, French regulations impose a general safety ...

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Reviews (5)

Reviews (5)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Bonne vision d’un marché très éclaté et dépendant de la mode, tant sur les produits que sur la distribution


Businesscoot Response:

Merci Malcolm pour votre retour et la confiance accordée :)

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