The joinery market - France

Since 2020, the wood and PVC joinery sector in France has been navigating through a period marked by economic challenges and legislative changes. Despite the obstacles posed by the pandemic and subsequent economic factors such as rising interest rates and reduced household purchasing power, the industry displayed resilience, notably due to inflation-driven growth and government subsidies aimed at energy renovation.

Concurrently, the new-build market experienced a downtrend with a significant drop in new housing reservations by 32.1% and authorizations by 20% from July 2022 to July 2023. In terms of market structure, the sector is highly fragmented with over 20,000 companies employing around 101,564 individuals by 2022, and regional leaders such as Auvergne-Rhône-Alpes housing the most establishments. The distribution network remains expansive, including around 80 major networks with approximately 8,720 outlets nationwide, alongside significant DIY superstore sales in the joinery category.

Despite a large trade deficit with a notable increase in imports, the French joinery market has maintained its productivity, driven by various factors, including regulatory incentives and shifts in consumer focus toward home improvement and energy efficiency.

Dynamics of the French Joinery Market: Emerging Trends Amidst Economic Headwinds

In the heart of Europe, France's joinery market—an essential component of the construction and renovation industry—has seen a blend of steady growth, competitive pressures, and regulatory influences shape its trajectory.

The industry's expansion has been underpinned to a significant degree by a spectrum of clients, ranging from private household renovations to new non-residential buildings. Notably, the market has sustained its upward trend, with sales in the wood and PVC joinery sector climbing to between 19 and 20 billion euros, marking a substantial increase. The buoyancy can be partially attributed to the government’s incisive push towards energy renovations, exemplified by measures such as MaPrimeRénov', which alone buoyed the renovation of roughly 670,000 homes through premiums amounting to upwards of 3 billion euros.

Furthermore, despite the sector grappling with challenges—such as interest rate hikes and a housing market downturn—the government's subsidies, including both MaPrimeRénov' and eco-loans, have injected vitality by encouraging homeowners to undertake energy-efficient upgrades. The profound influence of regulations extending beyond subsidy schemes is also evident. The introduction of requirements for properties to upgrade from energy labels F or G to E or better has galvanized the demand for joinery services. This regulatory push serves to future-proof homes against energy inefficiency while opening a steady avenue of demand for joinery offerings.

In the arena of new housing, despite an initial contraction in sales orders and reservations seen since the onset of the pandemic, there was an observable decline in reservations by more than 30%, dating from the first quarter of 2022 into the early months of 2023. This contraction points to a forecasted reduction in revenues for real estate agencies operating within this sector in the coming years.

The pervasive trade deficit noticeable over recent years is an area of concern, with imports showing a pronounced rise from around 491 to 784 million euros, significantly outpacing exports over a similar period. It should be noted, however, that exports have demonstrated resilience by maintaining levels well above those seen before the global crisis. Despite the challenges, the sector has showcased notable resilience.

The joinery sector in France remains robust, thanks primarily to government incentives and shifts in consumer behavior towards eco-friendly renovation practices. This underlying demand suggests a sustained—if cautious—optimism for players in the French joinery market.

Key Market Leaders Shaping the Joinery Industry Landscape

The joinery market is a dynamic domain characterized by the presence of leading entities that continue to shape the industry with their innovative offerings and strategic presence. Below are several essential market leaders whose operations significantly influence the wood and PVC joinery scene.

• Jeld-Wen: As a global powerhouse in the production of windows and doors, Jeld-Wen commands remarkable respect in the joinery sector. The American company has built a formidable reputation for delivering a diverse array of reliable and aesthetically pleasing products, enhancing the structural and design integrities of countless buildings across the world.
  
  
• Masonite: Another prominent figure in the joinery world, Masonite is known for its commitment to design, innovation, and a wide selection of interior and exterior doors. Their commitment to quality craftsmanship and customer service ensures their place as a leading name in the industry.
  
  
• Pella: Renowned for its premium windows and doors, Pella has an enduring heritage of providing high-performing, energy-efficient options for new construction, renovation, and replacement projects. Their tailored solutions align with the aesthetic and functional needs of varied customer preferences.
  
  
• In Europe, the leadership is marked by giants from Germany such as: Schueco: Schueco stands tall in the European joinery sector, specializing in advanced system solutions for windows, doors, and façades. Their dedication to energy efficiency and cutting-edge technology positions them as a key player that drives innovation within the market.
  
  
• Veka: Veka's influential role cannot be overlooked when discussing European market leaders. The company is a major name in the design and manufacture of window systems and profiles, and its operation extends across the globe, ensuring that quality remains a mainstay in international joinery.
  
  Among French leaders, renowned names include:
• Lapeyre: Lapeyre has deeply entrenched itself within the national market, offering a broad selection of doors, windows, and other joinery products. The company is known for prioritizing both functionality and aesthetics, meeting the needs of various clients across the country.
  
  
• Fpee/Bouvet: Known for its innovative approach and a commitment to sustainability, Fpee, combined with Bouvet, holds a significant position in France's joinery market, setting benchmarks for quality and eco-friendly practices.
  
  
• K par K: With a focus on personalization and customer-centric solutions, K par K offers a variety of joinery services that cater to the specific needs of their clients. 

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 02/10/2023

Summary and extracts

List of charts

• Export market share in Europe (Other joinery and carpentry components)
• Sales index: Wood and PVC joinery (NAF rev. 2, subclass level, item 43.32A)
• Wood and PVC joinery sales
• Marketing new homes (sales to individuals)
• Cumulative number of units over 12 months
• PVC and wood joinery evolution index
• Producer price index (Joinery)
• Import (Carpentry and joinery work in France)
• Exports (Wood joinery and carpentry in France)
• Balance of trade (Wood joinery and carpentry in France)
• Trend in the number of eco-PTZs granted
• Average amount granted per Eco-PTZ
• MaPrimeRénov' in figures
• Sales of older homes
• Housing maintenance-renovation market
• The window market
• Number of establishments in the wood and PVC joinery sector
• Number of employees in the PVC and wood joinery sector
• DIY store market share