Summary

Since 2020, the global market for valves and fittings has experienced fluctuations with a notable contraction in 2020 due to the COVID-19 pandemic's impact on construction. However, a recovery ensued in the following years, with a specific surge in China's exports in 2021, which later dropped in 2022. The European market still sees Germany as the leader with strong exports, whereas France holds a modest production capacity in certain segments. The French domestic market reflected a negative trend in the number of housing construction sites from 2020 to 2023, indicating a slowdown in the real estate construction sector which impacts the demand for fittings. Older home sales followed a similar downward trend in 2023, suggesting decreased activity in renovation work affecting demand for joinery products. The plumbing market, however, showed a growth trend in both the number of companies and employees from 2016 to 2022, hinting at an active and expanding sector despite challenges such as increased interest rates and competition. Regulations, particularly in France, demand strict compliance with health and safety standards, with certifications like Attestation de Conformité Sanitaire (ACS) and NF being critical for market players..Title: Trends and Dynamics in the French Faucet Market In the French faucet market, there has been a noticeable shift due to various macroeconomic factors and changing consumer preferences. The demand for sanitary, heating, and plumbing fittings is influenced by the overarching trends in the housing, construction, and real estate sectors. Recent analysis reveals that France has seen a slight increment in the import of sanitary fittings, reflecting the country's reliance on overseas manufacturing, particularly from China. While the global market for valves and fittings is strongly competitive, France stands out, with its industry players generating sales in the region of tens of millions of euros. A few have successfully crossed the hundred million mark, indicating a vigorous domestic market. However, despite this local strength, French players face stiff competition from global manufacturing giants, with China, Germany, the United States, and Italy leading the pack in exports. The French market has experienced modest growth from the years leading up to 2015, reflecting stable demand within the construction sector. This trend, however, was disrupted by a subsequent downturn in sales followed by pandemic-induced volatility. A recovery manifested post-2020, riding the wave of renewed construction activity and a spike in real estate demand. In terms of specific markets, the sanitary fittings sector forms the largest segment, significantly driven by over one million complete kitchen and countless bathroom sales each year. Faucets, representing a major component of bathroom sales, accounted for an impressive proportion of sales, suggesting a thriving market segment, despite the pandemic. However, the current landscape indicates an undercurrent of challenge—the deceleration in both new housing construction sites and sales of older homes. The construction sector witnessed a contraction in the number of housing projects, as well as a decline in permits, which exerts downward pressure on demand for building fittings. Despite this, manufacturers' sales have remained resilient, pointing to an enduring need within the renovation and maintenance sectors. Regulatory forces are also significant in shaping market demand. Sanitary fittings, for instance, are required to have the Attestation de Conformité Sanitaire (ACS), while gas appliance control valves are subjected to a suite of stringent standards and positioning rules. Compliance within these regulated frameworks ensures market stability and consumer safety, further influencing demand. Analyzing customer bases reveals four main types—dealers and wholesalers, DIY superstores, construction companies, and end consumers. Each segment presents unique requirements, underscoring the nuanced nature of faucet demand. Among these, specialists in sanitaryware, heating, and plumbing play a strategic role, acting as intermediaries in.### The Landscape of Market Leaders in the French Building Fittings Sector In the intricate network of the building fittings market in France, several key players stand out as market leaders, each specializing in different segments and contributing significantly to the industry's dynamics. Their longstanding presence and influence in the market are noteworthy, and their roles in the domain are well-established, despite not diving into the specifics of their turnover. **Comap**, a name well-recognized within the manufacturing segment of building fittings, carves its niche in heating fittings. Their expertise lies in the creation of devices that regulate the temperature of water within central heating systems, radiators, and underfloor heating setups. Their offerings include advanced thermostatic valves for radiators, mixing valves, and various controls, demonstrating a focus on maintaining home comfort and energy efficiency. **Hansgrohe Wasselonne**, another distinguished manufacturer, has cemented its place in the sanitary fittings segment. They have built their reputation on providing an array of solutions for bathrooms and kitchens—meticulously designed to manage hot and cold water across sinks, showers, and bathtubs. With an assortment ranging from single-lever mixers to sophisticated thermostatic faucets, they blend functionality with aesthetic appeal to cater to contemporary consumer demands. The **Huot Company** stands as a prominent figure in the realm of plumbing fittings. Their role in water management for drinking water distribution systems and gas piping networks is crucial. With a product line comprising shut-off valves, ball valves, and plug valves, they address the practical aspects of general water flow and safety, reinforcing the industry's backbone with plumbing essentials. As these entities continue to fortify their positions in the market through innovation, customer orientation, and industry compliance, they not only define the market structure but also shape the trajectory of its growth and transformation. The disparities in each player's specialization underscore the market's competitive ecosystem and the diverse demands catered to by the French building fittings sector.
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  • Number of pages : 30 pages
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  • Last update : 16/04/2024
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Between rising prices and fierce international competition, France saw its imports of sanitary fittings rise by 1.9% this year, and China established itself as a key player in the building fittings market, defined as all installations that modify the flow of fluids in a piping system.

The study focuses primarily on the market for the manufacture of building fittings (sanitary, heating and gas-plumbing fittings), but also deals extensively with the themes related to itsit also deals extensively with issues relating to its B2B and B2C customers, which include sanitaryware/heatingware retailers, DIY and hardware superstores, and plumbing contractors. Each of these players faces its own challenges, and their skills are passed on to the entire value chain.

This is a concentrated market on a national scale, which is nevertheless heavily invested by powerful European and international exporters. On a French scale, it's a fairly established market, divided into numerous segments, each with its own leader and competitive ecosystem, with an abundance of distribution channels, but a supply network that faces many challenges.

Indeed, raw material supply difficulties, the tightening of the new and existing real estate market, and other more specific factors have caused the price index to jump by 20 points in 1 year, calling on this relatively immobile market to undergo change.

1.2 Global market

The global market for valves and fittings is characterized by concentrated competition. The majority of French players generate sales of around ten million euros, with only a handful of companies exceeding one hundred million euros, while established market leaders battle it out for the podium. Main export countries for sanitary fittings, ...

1.3 European market

Main export countries for sanitary fittings, radiators, taps, valves and gate or globe valves Europe, ****, in billions of $ Source: ****

Data for **** on Europe's leading exporters of sanitary fittings, for radiators, taps, valves and gate or globe valves, reveal a marked hierarchy in the sector.Germany dominates the market with exports amounting ...

1.4 Domestic market

Growth in the size of the national market for apartment faucets France, ****, € million Source: ****

The NAF code used here is the same as that previously used in UNComTrade statistics, code **.**, "Other valves and fittings" composed of "Valves, fittings and similar components for pipes, boilers, tanks, vats or similar containers", "Valves, fittings ...

1.5 French trade balance

French building valve exports World, ****, in $ billions Source: ****

Data in billions of dollars for the years **** to **** show a fluctuating balance between exports, imports, and the trade balance.

In ****, exports stood at $*.** billion, but fell slightly in **** to $*.*** billion. However, subsequent years saw an upward trend, peaking at $*.*** billion in ****, only ...

2 Demand analysis

2.1 Typology of demand

Four main types of customer and indirect customers. It's important to note that the importance of a customer type to a manufacturer depends on the segment in which it operates.

2.2 Growing demand in the plumbing market

The plumbing market has extremely low elasticity to most macroeconomic variations: in times of Covid-**, business never collapsed, and even stabilized, since everyone stayed at home, there were no variations in demand linked to vacation departures.

Trend in the size of the national plumbing installation and maintenance market France, ****, € million Source: ...

2.3 Focus on the maintenance-renovation market

While plumbing work in the construction industry seems highly challenged by current dynamics, themaintenance-renovation sector, the main source of income for plumbers, is going from strength to strength. This improvement is underpinned by government incentives to comply with the new energy and health standards in force, such as the increase in ...

2.4 Demand penalized by the slowdown in new and existing real estate

Demand for valves is under downward pressure. In fact, the construction and real estate markets are themselves trending downwards, which is having an impact on demand for faucets.

Trend in the number of housing construction sites France, ****, in units Source: ****

Data on trends in the number of housing construction sites in ...

2.5 The cyclical nature of consumer demand

Evolution of interest in "Plumbing" search France, ****-**** Source: ****

The popularity of the word "plumbing" has fluctuated over time. Initially high in January **** with a score of **, popularity has fluctuated but overall maintained a stable level, oscillating between ** and **. The emergence of demand cyclicality can be observed from the end of ...

3 Market structure

3.1 Value chain

3.2 Workforce and production processes

Number of companies and number of employees in the faucet manufacturing sector France, ****, in units Source: ****

Data for the French faucet manufacturing sector between **** and **** show a downward trend in both the number of companies and the number of employees. Between **** and ****, the number of companies in this sector declined steadily, ...

3.3 Sanitary and heatingware dealers

Breakdown of sales by sanitaryware/heatingware wholesalers France, ****, € billion Source: ****

The breakdown of sales by sanitaryware/heating equipment dealers in France shows overall growth in **** and ****. Heating and air conditioning, sanitaryware and plumbing and piping all recorded increases.

In ****, sales in heating and HVAC were *.*** billion euros, sanitaryware *.*** billion euros, and ...

3.4 In the face of retailers, the rise of faucets in DIY stores

The Plumbing-Bathroom-Kitchen segment, representing **% of the DIY market (***), underlines the growing competence of the DIY consumer. Bathroom sales are up +**%/+**%, as are plumbing sales, which are up +**%/+**%. These figures testify to a positive dynamic in the sector, with a notable acceleration in recent years. [***]

Unfortunately, this trend has come up against ...

4 Offer analysis

4.1 Offer typology

Source: ****

4.2 A supply driven by soaring raw material prices

French Tap Industry Producer Price Index for the French Market (***) France, ****, index base *** April **** Source: ****

A comparative study of production price indices for the French faucet and copper and brass foundry industries reveals significant trends impacting the building faucet market.

For valves, the production price index has risen steadily since ****, from ...

5 Regulations

5.1 Building valve regulations

Regulations governing sanitary fittings

Since ****, theAttestation de Conformité Sanitaire (***) has been mandatory in France for all equipment in contact with drinking water. It applies to equipment such as faucets and water treatment systems. Issued by the CARSO Group, this certification is the result of rigorous testing in a laboratory approved by ...

6 Positioning the players

6.1 Typology of players

  • Comap
  • Hansgrohe Wasselonne
  • Watts Industries France
  • Distribution Sanitaire Chauffage Saint-Gobain
  • Richardson
  • Téréva
  • Leroy Merlin France (Adeo)
  • Castorama France (Kingfisher)
  • Brico Dépôt
  • Hervé Thermique groupe
  • Proxiserve
  • MCI

List of charts

  • Main exporting countries for sanitary fittings, radiators, taps, valves and gate or globe valves
  • Trends in the size of the global market for the manufacture of plumbing valves, fittings and pipes
  • Main exporting countries for sanitary fittings, radiators, taps, valves and gate or globe valves
  • Trends in the size of the national market for the manufacture of building fittings
  • Breakdown of sanitary fittings by volume sold
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Latest news

Castorama revises its formula in France to boost sales - 28/03/2024
  • - Castorama sales down 4.8%.
  • - Brico Dépôt sales down 7%.
  • - Total sales in France down by almost 6%.
  • - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
  • - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
  • - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
  • - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
In the Doubs region, MCI Mobilier launches version 2 of its bed to protect against bedbugs - 27/10/2023
  • MCI Mobilier sold around a thousand of the first version of the "bed for bedbugs".
  • Bpifrance provided innovation aid of around €30,000 for the development of the new bed.
  • MCI Mobilier was created in 2016 and has 25 employees.
  • MCI Mobilier's sales are close to 4 million euros.
  • MCI Mobilier specializes in the design and manufacture of contract beds, kitchens and closets in wood, laminate and melamine.
Do-it-yourself bubble bursts, Leroy Merlin and Castorama tighten the screws - 15/10/2023

The health crisis had kept the French at home, and led to furniture purchases and building work.

For the first half of its financial year ending July 31, 2023, Kingfisher has announced a 3.8% drop in sales for Castorama, and even more for sister chain Brico Dépôt.

The Fédération des magasins de bricolage, the French federation of DIY stores, reported a small gain of 1.3% in value, a mini-progression which, with inflation, conceals a 3.5% year-on-year drop in volumes.

Kingfisher, which is developing its specialized Screwfix brand in France, and dedicated areas at Brico Dépôt

Volkswagen overtakes Leroy Merlin in the ranking of foreign companies in Russia. - 03/10/2023
  • Leroy Merlin is now the 1st of the 50 largest foreign companies in Russia.
  • Leroy Merlin preserves the jobs of its 45,000 Russian employees.
Hervé Thermique deconstructs hierarchical management in the construction industry - 04/08/2023
  • Hervé Thermique , company specializing in HVAC, electrical engineering and building energy management
  • Number of employees: 2,500.
  • Number of branches: 65
  • Sales: 408 million euros by 2022
  • Founded: 1972
Leroy Merlin bets on the energy renovation market - 10/07/2023
  • The energy renovation market was estimated to be worth 30 billion euros in 2019, half of it for private individuals.
  • Leroy Merlin aims to become a leader in this market.
  • Energy renovation accounts for only 4% of Leroy Merlin's sales, but it is the fastest-growing sector.
  • 70,000 renovation projects were carried out last year, and 90,000 will be completed this year.
  • The average customer shopping basket is €40,000.
  • In two out of three cases, Leroy Merlin acts as project manager.
  • Leroy Merlin already has 1,200 partner craftsmen.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Comap
Hansgrohe Wasselonne
Watts Industries France
Distribution Sanitaire Chauffage Saint-Gobain
Richardson
Téréva
Leroy Merlin France (Adeo)
Castorama France (Kingfisher)
Brico Dépôt
Hervé Thermique groupe
Proxiserve
MCI

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