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Summary
The single-family home construction market in France has faced significant challenges and opportunities since 2020. The COVID-19 pandemic led to a noticeable drop in the sector's monthly sales in April and May 2020 due to lock-in-related disruptions, impacting activity by almost 31% and 28.5% respectively compared with the previous year. The pandemic also led to supply problems and higher operational costs due to safety standards. Despite these difficulties, demand for single-family homes is on the rise, with individuals looking for more space and preferring suburban or rural areas, in line with the growing trend towards telecommuting.
The market, which includes single-family home construction (NAF 41.20A), was valued at 12.991 billion euros, reflecting a growth rate of 2.66%. The sector represented 55.7% of the French housing stock in 2020, with a slight decline in its overall share. Growth drivers include increased interest in green buildings, such as energy-positive homes and timber construction - the latter capturing 11.3% of market share.
Market players include mainly general construction companies and prefabricated home assemblers, with Hexaôm and Geoxia being the national leaders, although the market remains fragmented, with no single company holding more than 5.3% market share.
Demand for single-family homes remains cyclical, with seasonal variations, and purchasing trends are changing, revealing that buyers are generally older employees looking for a better quality of life.older employees looking for properties in less urbanized areas, and leaning towards smaller, more expensive properties.
Demand analysis of the French single-family home construction market
The French single-family home construction market is experiencing significant growth, with sales up by over 31%. This surge is attributed to a combination of factors, principally an increase in household purchasing power. The increase in purchasing power has been influenced by the convergence of escalating property prices, rising household incomes and lower mortgage interest rates, coupled with increased public support for households.
An interesting trend in market demand is the cyclical nature of construction activity. Seasonality is evident, with a drop in activity during the cold months of January and February, followed by a gradual increase from March onwards. A sharp drop is seen in July, followed by an increase in August, a further drop in September and fluctuations thereafter.
In 2019, the single-family home construction market saw an increase in demand for greener living spaces. For example, energy-positive homes that produce more energy than they consume gained traction, reflecting a wider societal transition towards ecological awareness and a desire to reduce living costs. Demand was also influenced by the effects of the Covid-19 pandemic, which initially reduced household purchasing power and tightened credit conditions.
Although average loan rates began to fall from July 2020 to revive the home loan market, year-on-year home loan production for the first nine months fell significantly, by around 18%. Nevertheless, renewed interest in single-family homes has been observed following the confinement, changes in repreferences and a growing affinity for telecommuting, resulting in greater demand for single-family homes than for condominiums or townhouses.
When it comes to buying a single-family home, the archetypal buyer is typically a wage-earner aged around 45, and more often resident in a rural area. There is a predilection for smaller plots at a higher cost, indicating a shift where individuals are delaying their purchases to afford urban living where land is at a premium.
In the market, there is a distinction based on the size of the urban population and the resulting effect on property prices. Large cities have seen their real estate purchasing power decline, in contrast to the increase seen in smaller municipalities. This indicates that the market is sensitive to trends in location and urbanization.
In conclusion, the French single-family home construction market is underpinned by a mix of purchasing power variables, ecological awareness and lifestyle changes influenced by public health crises.
Key players in the French single-family home market
The French single-family home market is characterized by a mix of companies operating at both national and regional level. These companies, which range from established national brands to regional leaders, play an important role in the evolution of the sector.
They include
- Hexaôm: One of the leaders in the French market, Hexaôm not only builds single-family homes under various brands, but also contributes to the positive-energy home movement through projects such as Comepos.
- Geoxia: A nationwide group known for brands such as Maison Phénix, which has left a considerable mark on the market for decades.
- GroupeBDL: Based in northern France, Groupe BDL responds to local demand by offering custom-built single-family homes.
- IGC: Dominating the South-West region, IGC has positioned itself as a pioneer and forerunner in the construction of sustainable and ecological homes.
- Trecobat: A key player in Brittany, Trecobat is recognized for its innovation in the construction of energy-efficient, eco-responsible homes.
- Procivis: A network of builders, Procivis makes a significant contribution to the construction of single-family homes throughout France.
- Univia: Another notable network that brings together several single-family home builders, enabling them to leverage their collective strengths.
- Mikit: With a unique approach to the market, Mikit helps individuals build their own homes through partial self-build formulas.
- AST Groupe: With a presence in various regions, AST Groupe stands out for its diversified portfolio of home-building services.
- Babeau Seguin: Known for building customized homes, this company has built up a loyal customer base and a reputation for flexibility.
- Maisons Pierre: A national player, Maisons Pierre prides itself on offering affordable homes accessible to a wide range of buyers.
- Demeures Caladoises: Concentrated in the South-East, they offer competitive prices and local expertise.
- Cofidim: An important name in the Ile-de-France region, Cofidim stands out for its custom-built homes and customer-centric approach.
These industry players contribute not only to the economy through the construction of new homes, but also to the innovation and sustainability efforts that are becoming increasingly important in the construction sector. Their combined efforts ensure a dynamic, competitive market that offers a diversity of choices to potential homeowners across France's varied geographical landscape.
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Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 04/01/2023
Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The market for single-family house construction refers to :
- the general construction companies or "all trades" taking overall responsibility for the construction of a house, including the construction of detached houses under a detached house construction contract (63% of constructions in 2018)
- the assembly and construction of prefabricated houses
The following are therefore excluded from this study
- housing development (which is the subject of another available study); and here )
- architectural and engineering activities
- project management services [ Insee ]
The market is further divided into two segments: the sector pure (isolated building plots) and the sector grouped (building plots in housing estates). The study mainly analyses the pure sector, the clustered sector being more often related to real estate development
In 2019, single-family homes accounted for 55.9% of the French housing stock . The single-family home construction market has been growing steadily in France since 2016, with sales increasing by more than 31% since 2016 and 2.66% in 2019 . This growth is mainly driven by the increase in real estate purchasing power of households, which is explained by the combined effect of the rise in house prices and household purchasing power, but above all by the fall in interest rates on mortgage loans and the increase in assistance to households. However, the movement in property purchasing power differs greatly according to the location of the building land.
In addition, market growth is stimulated by the emergence of new growth drivers, such as the development of the green construction s, such as wooden or positive energy houses, as well as connected and innovative homes that allow manufacturers to differentiate themselves from the competition. The players are also counting on the s offer of services and products by developing a real estate development activity, for example, as well as on the digitalization of their business and their customer relationships.
Among the major builders of single-family homes are nationally operating players such as Hexaôm and Geoxia and regional players such as the BDL Group, IGC and Trecobat.
List of charts
- Indice mensuel de chiffre d'affaires de la construction de maisons individuelles
- French market size according to NAF code 41.20A "construction of single-family homes"
- Breakdown of housing starts by category
- Répartition des maisons individuelles par type de résidence
- Parc de résidences en habitat collectif ou individuel en 2022
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Latest news
Developer Réalités speeds up prefabricated housing production - 30/06/2023
- Mayers: Groupe Réalités subsidiary specializing in prefabricated construction
- Surface area of new prefabricated wood housing plant: 11,000 m².
- Total investment in the project: 12 million euros
- Number of employees at the plant: 150
- Construction cost savings thanks to in-plant prefabrication: 10 to 30%
- Expected reduction in lead times: 30 to 60%
- Mayers production forecast for 2023: 1,910 prefabricated homes
- mayers sales forecast for 2023: €22 million
- Target sales in 2026: between 50 and 60 million euros
- Mayers is scheduled to deliver 520 student housing units for the Rennes School of Business by 2024.
- In the medium term, Réalités plans to set up several similar plants in different regions of France
Maison Phénix: one year after bankruptcy, the battle continues - 28/06/2023
- Geoxia, builder of Phénix, Familiale and Castor homes, was placed in compulsory liquidation on June 28, 2022.
- More than 1,900 building sites across France were abandoned as a result of this liquidation.
- Hexaom, France's leading homebuilder, took over 150 of these sites abandoned by Geoxia.
Technology and Habitat - 24/05/2023
- Turning building sites into a construction game, the industrial plan of TH (Technologie et Habitat), founded in 2014 in Saint-Félix, Haute-Savoie.
- The company, which employs 70 people, has just raised €8 million by bringing two key players in the sector into its capital: the Banque des territoires and Saint-Gobain France.
- TH,aims to offer "low-carbon housing for all
- The provision of tutorials enables architects to "design for TH" upstream of construction, a step piloted by the Saint-Félix design office in conjunction with project owners.
- The blocks are then manufactured at the 45-strong Champvans plant near Dole in the Jura region.
- Construction time cut by a factor of ten
- The stated target for 2027 is to produce 1,000 homes a year.
- Current sales of less than 10 million should exceed 50 million by then.
The price of homes built by the number-one housebuilder rose by 16% in one year. - 07/08/2022
- France's leading homebuilder with 10.5% market share holds up well despite rising building materials costs and supply difficulties
- In the first half of 2022, Hexaom recorded sales of 549.8 million euros, up 10% on the same period of 2021 on a like-for-like basis
- Homebuilding contributed 425.5 million euros to half-year sales (+10.2%). This was followed by renovation (77 million, -5.1%), property development (31.2 million, +16.9%) and land development (16 million, +171.2%)
- The average price of a Hexaom home reached 151,600 euros excluding taxes in the first half of 2022
La Maison Phénix, the life and death of a French dream | Les Echos - 06/07/2022
- Single-family home builder placed in compulsory liquidation
- The house used a semi-industrial manufacturing process, with concrete panels and steel frames produced in factories before being assembled on building sites.
- Over the course of its existence, Maisons Phénix built more than 450,000 homes
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The single-family home construction market | France
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