The DIY market - France

DIY refers to all non-professional manual activities aimed at repairing, maintaining, fitting out or embellishing the home. This study focuses on the DIY market for the general public in France, excluding BtoB flows linked to retailers and specialized chains working with professionals. In 2025, this market will cover 11 major product families, from building to electrical, plumbing, coatings, gardening and tools. Certain departments, such as gardening and home decoration, although on the fringes of DIY in the strict sense of the term, are included because they form an essential part of the range offered by specialist retailers. The distribution of these items relies mainly on DIY superstores (GSB), which largely dominate the sector. In 2024, DIY stores will account for between 75% and 84% of total DIY sales, well ahead of professional retailers, online pure-players and large food retailers. The market is highly concentrated, with three groups - Adéo (50%), Kingfisher (25%) and Les Mousquetaires (14.5%) - accounting for almost 90% of DIY market share. This structure has a direct impact on market access for brands, and limits the diversity of distribution channels. on a European scale, the French market will rank 3rd in 2025, behind Germany and the UK. on a global scale, the United States dominates, accounting for around 50% of the market. The medium-term outlook remains positive overall, with worldwide growth estimated at +4.37% per annum(CAGR). In France, after strong sales growth of +12% in 2023, the market has seen a correction of -4.3% in 2024, against a backdrop of inflation, falling real estate transactions and household budget arbitrages. Despite this slowdown, DIY remains an integral part of French people's daily lives: in 2024, 80% of them did DIY at least once a year. Some segments even remain buoyant: sales of cordless power tools jumped by +19% in 2024, and the garden department was the only one to grow thisyear, despite a general decline in other product families.