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Summary
The global paint market has witnessed significant growth, particularly propelled by increased demand in the decorative paints segment and emerging regions such as Asia Pacific. The French market experienced a resurgence due to the COVID-19 pandemic, as individuals undertook home improvement projects during lockdowns, resulting in approximately 22% sales growth, estimated at €1.191 billion. Digital innovations like smart paints and environmentally friendly products also contributed positively to the market dynamics. The DIY market in France grew by 13% to nearly €31 billion, with DIY stores capturing a major share of sales of paint and related products. However, the sector faced challenges with a sudden spike in raw material costs, affecting the output price index of paints and varnishes beginning in March 2021.
Trends and Dynamics of the Paint Market in France
The paint market in the specified country is experiencing nuanced trajectories across different segments. In the construction and architecture sector, which includes building and consumer decorative paints, we're seeing contrasting patterns with significant growth driven by several social and economic factors. The trend is attributable to an increase in urban populations paired with higher consumer spending on housing, suggesting a shift towards improving living standards that directly benefit the market.
Interestingly, after a period of declining paint sales over several years, a sudden spike occurred due to the restrictions and lifestyle changes induced by the Covid-19 pandemic, with sales growing by approximately 22%. This reflects a change in consumer behavior as people, confined at home, directed their attention towards home improvement and decoration, thereby energizing the market.
White paints hold the crown in demand among the French, garnering over a third of the sector's sales. They lead the color and exterior paint categories, emphasizing a strong preference for simple and classic tones in home décor. The renovation and maintenance sector also revealed robust momentum, with the volume of activity initially seeing a contraction, only to be followed by a significant rebound, indicating a possible surge in paint demand.
Notably, the construction market sees an alignment between buyer preferences and the availability of homes, with an inclination towards energy-efficient individual homes that offer convenience in terms of location and amenities. Despite a decline in single-family homes, multifamily housing has seen an uptick, which might shape the demand for paints tailored for such residences.
When it comes to the type of work done, walls remain the primary focus for most households, strengthening the position of the paint market in the country. The DIY market also saw unprecedented growth, with a boost of around 13% from the preceding year, further affirming the trend towards personal investment in home spaces.
Overall, the French paint market demonstrates a promising landscape, bolstered by evolving consumer interests and a resurgence catalyzed by external factors like the pandemic. The demand for paints continues to be shaped by societal preferences for aesthetic appeal, practicality, and environmental consciousness, suggesting a dynamic market trajectory for the foreseeable future.
Mapping the Key Contributors in the Paint Market Landscape
As we analyze the vibrant and competitive paint market landscape, we encounter a palette of leading manufacturers and distribution actors who significantly contribute to the industry's color and texture.
Premiere Manufacturers Painting the Industry
- Cromology: A prominent player, known for its reputable brands like Zolpan and Tollens, Cromology stands out for its commitment to innovation within the paint sector, offering a range of high-quality decorative and building paints. -
- AkzoNobel: Global in scope, AkzoNobel is the household behind acclaimed brands such as Sikkens and Dulux Valentine. With a wide array of products, they cater to the needs of both DIY enthusiasts and professional applications. -
- Axalta Coating Systems: Specializing in coatings for vehicles and industrial applications, Axalta brings a technologically advanced approach to paint manufacturing with a dedication to durability and aesthetics in their product lines. -
- Beckers Industrie: Offering specialized industrial coatings, Beckers Industrie focuses on meeting the intricate requirements of specific industries, from automotive to appliances, with their robust solutions. -
- ONIP: As a French manufacturer of high-end paints, ONIP has cultivated a strong reputation with innovations such as Clean'R paints, targeting indoor air quality improvement. -
- Théolaur Peintures: Recognized for its range of paints suitable for both home interiors and exteriors, Théolaur Peintures has positioned itself as a reliable choice for consumers and professionals alike.
Titular Retailers and Distributors in DIY and Decoration
- Saint Gobain: A giant in construction and high-performance materials, Saint Gobain's presence extends to providing DIY solutions through their expansive network, fostering customer proximity and service. -
- Gedex: A prominent group within the materials trading space, Gedex brings expertise and a comprehensive selection of products to diverse customers, supporting DIY projects with professional-grade materials. -
- Leroy Merlin: A leading name in home improvement retail, Leroy Merlin is celebrated for its vast product range, including paints and tools, positioning itself as a DIY haven for casual and dedicated home improvers. -
- Bricomarché and Bricodépot (Kingfisher): As part of the Kingfisher group, these brands cater to budget-conscious do-it-yourselfers, offering a mix of affordability and range, making DIY accessible to a broader audience. The paint market is eclectic, from local boutique names to international corporations.
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Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 10/04/2024
Summary and extracts
1 Market overview
1.1 Presentation and definition of the paint market
The paint, varnish and coatings market can be divided into different segments, according to their different outlets. These include
- Construction and architecture (included in the study)
- building paints
- consumer and decorative paints
- Industrial sector (not included in the study)
- industrial paints
- anti-corrosion paints
- marine paints
- body paints
- Varnishes and miscellaneous coatings
This study only takes into account building paints and decorative paints. A Businesscoot study on industrial paint is available here.
The market for paints, varnishes and coatings is closely linked to the economic health of these different sectors and outlets. In this way, activity levels in the building and decorative paints segments are closely linked to the real estate and construction sector, while the economic performance of the automotive sector directly influences demand for industrial paints.
The global paint market is growing, driven in particular by the dynamism of the Asian region. This growth can also be explained by the worldwide rise in construction spending or the growth of the automotive sector. Socio-economic factors must also be taken into account, such as the continuing increase in the world's urban population, in consumer spending on housing and, more generally, in rising living standards.
Driven by the Covid-19 epidemic, the paint market is forecasting sales growth of around 22% in 2020. In 2021, the market was still performing better than before the crisis. In 2022, the sector continues to grow.
Paint manufacturers regularly innovate in the composition of their paints, and offer new utilities to the simple function of coating. For example, there are fire-resistant paints, chalk paints and insulating paints on the market. And, with growing environmental awareness, manufacturers in the market are having to develop new products that are more respectful of the environment, or free of volatile organic compounds such as lead, which has been banned from paint composition since 2004.
1.2 A growing global market
The global paint and coatings market is growing worldwide. In ****, the market was valued at $***.* billion, up *.*% on ****. The market is expected to grow at a CAGR of *.*%, reaching ***.* billion in ****.
Sales trends in the global paint market World, **** - ****, in billions of USD Source: ****
The market is driven in particular ...
1.3 The French market: new momentum
In an article published in January **** by LSA Conso, the French paint market reported sales of €*** million in ****, down *.*% in value and *.*% in volume.
After * years of sales erosion, the Covid-** epidemic nonetheless benefited the paint sector, marking its return to growth. The French took advantage of the increased time spent ...
1.4 The impact of Covid-19 and reaction to the crisis
The positive impact on DIY superstores
A more detailed Businesscoot study dedicated entirely to DIY is available here. It seems that the sector, which suffered from the months without activity due to the containment, nevertheless made up for lost time in the summer months, which was confirmed by an explosion in ...
1.5 International paint trade
The paint trade is recorded in the French customs register under code ****: Paints, varnishes and similar coatings.
It can be seen that France's trade balance in this sector is in surplus over these five years, although the balance is narrowing over time: in ****, France had a surplus of **,*** euros, it is ...
2 Demand analysis
2.1 Demand by product type: white paints top the list
Paint is one of the most popular DIY products. According to a survey carried out by LSA - conso en ****, **% of the **** individuals questioned had bought paint in the last ** months.
Most purchased DIY products France, ****, in Source: ****
Also, as shown in the graph below, painting comes in *st place when ...
2.2 Renovation maintenance: business volume and household spending
Business volume
The Fédération Française du Bâtiment reports annual variations in the volume of maintenance-renovation activity. While activity has been relatively stable in recent years, there have been sharp variations from **** onwards. While business volume fell by *.*% in ****, it picked up again from **** onwards, exceeding **** levels by ...
2.3 Demand in the construction market
Housing demand
In ****, more than ***,*** housing units were started, representing an increase of *.*% on ****, but a decrease of *.*% on ****. Indeed, **** saw a drop in the number of housing starts due to the health crisis. Despite a rebound in ****, we can nevertheless note that the number of housing starts has been falling ...
3 Market structure
3.1 Paint market structure
Paint manufacturing
Paint manufacturing companies are relatively few in number (***), and the sector seems to be facing increasing concentration. In ****, the sector counted *** companies and over **,*** employees, compared with *** companies and **,*** employees in ****, i.e. an average of around ** employees per company.
Number of companies and employees registered under code **.** Manufacture ...
3.2 Paint in the DIY market
In ****, the French DIY market is estimated at ** billion euros. The DIY market has been growing slowly for several years, but **** proved particularly positive, with a growth rate of *.*% compared to ****, and the years **** and **** confirmed this dynamic. French DIY market size France, ****-****, in billions of euros Source: Sdp pro The ...
3.3 The main players
Manufacturing players Major paint manufacturers include Sherwin Williams (***), Luxens, V**, Farrow&Ball, Unikalo and Guittet. The Dulux Valentine brand has a **% market share in the DIY superstore channel. [***] Distribution players The distribution of DIY products, among which paint manufacturers play a major role, is mainly handled by DIY superstores, which alone ...
3.4 Focus on DIY superstores
Do-it-yourself superstores account for almost three-quarters of sales of do-it-yourself products, giving them a strong hold on the market.
Breakdown of DIY sales by distribution channel France, ****, in Source: Federation of DIY stores it should be noted that DIY store chains operate in two ways in the consumer DIY market: through ...
3.5 Interview with Nicolas Dujardin, Director of Operations at Océinde
Marine: Welcome to the Niche, the podcast that analyzes the niche market with the entrepreneurs who are shaking things up. I'm Marine and I work at Businesscoot, the start-up that's dusting off market research before it starts. Subscribe to our podcast on Spotify and Apple Podcast. And now for today's niche: ...
4 Offer analysis
4.1 Paint production and dependence on suppliers
The five components of paint
Building and decorative paints are always made up of the same components:
The binder, a polymer that enables the paint to become solid as it dries, Solvent, to make the paint fluid enough to facilitate application, Pigments, natural or synthetic, give the paint its tint and ...
4.2 Average prices
According to maisonentravaux.frwebsite, painters can charge by the hour or by the square meter. A painter's hourly rate is between €** and €** before tax, and a painter's square meter rate is between €** and €** before tax. Depending on the type of home (***) must also be added to the total bill. Lastly, the ...
4.3 Production price indices
The graph below illustrates the trend in production prices for paint manufacturers. While production prices remained relatively stable for several months, they rose sharply from March ****, then stabilized from January ****, in line with global inflation.
Producer price index for paints, varnishes and other coatings France, ****-****, base *** in **** Source: ****
This sharp ...
4.4 New ranges and digital innovations
In May ****, ONIP, a high-end French paint manufacturer, released a range of Clean'R paint that destroys up to **% of formaldehydes in an interior room. [***]. In ****, nearly **% of ONIP's sales came from this range.
Paint group AkzoNobel, owner of the Dulux Valentine brand among others, wants to revitalize sales of color paints, ...
5 Regulations
5.1 Taxation and regulatory standards
VAT rates
Since January*, ****, renovations to older homes carried out by professionals in the sector have been subject to aReduced VAT rate of around **% (***). For thermal renovation work, a reduced rate of *.*% may apply in certain cases, such as the application of paint when insulating walls from the inside, for example. ...
6 Positioning the players
6.1 Segmentation
- Cromology
- Akzo Nobel
- Axalta Coating Systems
- Beckers
- ONIP Omnium National Industriel des peintures
- Théolaur Peintures (Actéo Groupe)
- Bonglet
- EGR Groupe
- Leroy Merlin France (Adeo)
- Castorama France (Kingfisher)
- Resipoly Chrysor
- Semin
- Toupret
- V33
- Zolpan
- Tollens
- Seigneurie Gauthier
- Ripolin
- Ressource Peintures
- Astral (Akzo Nobel)
- Sherwin Williams
- Sikkens (Akso Nobel)
- Syntilor (Blanchon Groupe)
- Hammerite
- Diot PGM
- Simab Peintures
- Comus Peinture (Oceinde Groupe)
- Savy Brosserie
- Daw Caparol
List of charts
- Sales trends in the global paint market
- Size of the French paint market
- Trend in paint market sales by value
- Breakdown of paint production by product type
- The most popular DIY products
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Latest news
Castorama revises its formula in France to boost sales - 28/03/2024
- - Castorama sales down 4.8%.
- - Brico Dépôt sales down 7%.
- - Total sales in France down by almost 6%.
- - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
- - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
- - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
- - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
Savy boosts brush production capacity - 14/03/2024
- Savy, based in Privas, Ardèche, makes 80% of its sales in DIY superstores.
- - Savy generates annual sales of 10 million euros and employs 50 people.
- - The company was recently acquired by the German Storch-Ciret Group.
- - The Storch-Ciret group has sales of 275 million euros, with 1,600 employees in 17 countries and annual production of 400 million items.
Caroline Semin recycles PET bottles in the building industry - 03/03/2024
- - Semin; plaster coating specialist
- - Workforce: 900 employees
- - ETI sales in 2023: 250 million euros
- - SME workforce: 40
- - Estimated percentage of sales for new insulation: 50% of total sales
- - Number of bottles recycled to insulate a single-family home: 22,000 bottles.
- - In 2023, acquisition of Buitex, 40 employees
- - Buitex manufactures insulation from recycled PET bottles
Savy invests in a new paint tooling production line - 27/02/2024
- - Savy Appartoent to the Storch-Ciret Group
- - Manufacture of painting equipment for the building trade
- - Founded: 1836
Paints: Comus presents Izi R, its range based on recycled waste - 20/12/2023
- Comus has been in business for over 80 years.
- Comus has launched a new range of paints called Izi R, made from recycled waste. 50% of the raw material used to manufacture Izi R paints comes from recycling.
- Paint components include resin from windshields and fillers from marble scraps.
- Comus belongs to the French family-owned group Océinde, a Reunion-based industrial group established in 1975 and specializing in building chemistry, seafood products and telecommunications.
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