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MARKET OVERVIEW

1.1 Presentation and definition of the paint market

The market for paints, varnishes and coatings can be divided into different segments according to their different outlets. These include

  • The construction and architecture sector (included in the study)
    • the building paints
    • the consumer and decorative paints
  • The industrial sector (not included in the study)
    • the industrial paints
    • the anti-corrosion paints
    • the marine paintings
    • the body paints
  • Various varnishes and coatings

This study only takes into account building paints and decorative paints. A Businesscoot study on industrial paint is available here

The the market for paints, varnishes and coatings is closely linked to the economic health of these different sectors and outlets . In this way, the activity levels of the building and decorative paints segments are closely linked to the real estate and construction sector s economic performance, while the automotive sector directly influence the demand for industrial paints

The the global paint market is growing s, driven in particular by the dynamism of the Asian region . This growth can also be explained by the global increase in construction spending or the growth of the automotive sector. It must also include socioeconomic factors such as the continuous increase in the world's urban population, in consumer spending on housing or, more generally, in the rise in living standards

On the French market, paint sales have been declining for the past 3 years. In a highly competitive market The paint manufacturers are struggling to expand. The segment of color paints is declining, while white paints are making slow progress. However, certain markets, outlets for the painting market, are progressing regularly. In recent years, for example, the number of transactions of old houses has increased

Paint manufacturers regularly innovate in the composition of their paints, and offer new uses to the simple function of coating. For example, the following products are available on the market fireproof paints s, the chalk paints or insulating paints . And, due to increasing environmental awareness, manufacturers in the market have to develop new new, more environmentally friendly products or without volatile organic compounds such as lead, banned in 2004 in the composition of paints.

 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.