The paint market - Portugal

The global paint market experienced steady growth, with sales volumes reaching 9.8 billion gallons and a total value of $132 billion in 2019, per Sherwin-Williams. The construction and architecture segment, mainly influenced by the health of the real estate and construction sectors, and the industrial sector, such as automotive, dominate the market. The Asian continent has been a significant contributor to this growth, propelled by increases in construction spending and the automotive sector's growth. Environmental awareness has led to innovations such as fire-resistant, chalk, and insulating paints, alongside eco-friendly products. Meanwhile, the Portuguese paint market is less than 1% of the gross value added and is shaped by small companies that are nonetheless consolidating. Portugal imports more paints and varnishes than it exports, with a coverage rate of 44.15% in 2019, and Spain is both the main export and import partner. The Portuguese construction market saw a year-on-year 6% increase to €13.4 billion in 2019, while industrial production has been on a downward trajectory, hitting its lowest index in five years by 2020. Individual demand for paint has risen due to a boom in home renovations caused by the COVID-19 lockdowns. However, the same pandemic negatively affected the construction and industrial production sectors and could impact the paints and varnishes market harshly unless there's a swift economic recovery. The market is led by European giants like Akzo Nobel, BASF, and Jotun, with no Portuguese companies among the top 10 global suppliers, and CIN being the only Portuguese company to feature in Europe's top 20..Trends in the Paints and Varnishes Market in Portugal The Portuguese paints and varnishes market has undergone significant developments, reflecting the prevailing economic conditions across various sectors. The construction and architecture segment commands the lion's share of demand, closely linked to the health of the real estate and construction industries. Meanwhile, the industrial sector, encompassing industrial paints, anticorrosive paints, and the like, is also a substantial contributor to market demand. In recent years, the booming construction sector in Portugal, particularly in 2019, witnessed a 4% increase in activity, contributing to job creation and signaling robust demand for paints and varnishes. With urban revitalization programs like IFRRU 2020 leading to over 203 new revitalization contracts worth more than 1,400 million euros, the market is poised for continued growth. The Portuguese economy's substantial growth further bolsters this positive outlook. Globally, the paint market has flourished, especially in Asia, growing from around 9 billion gallons sold to 9.8 billion gallons from 2015 to 2019. This surge translates to an estimated market worth of approximately 132 billion dollars. The increasing global demand is fueled by expanding construction spending, growth in the automotive sector, and socio-economic factors such as rising urban populations and life expectancy. Environmental awareness is pushing market players to innovate, leading to offerings such as fire-resistant, insulating, and volatile organic compound (VOC)-free paints. Consequently, environmental considerations are reshaping production practices and product offerings, with a growing emphasis on sustainability and user safety. Despite the positive outlook, Portugal's paint market faces challenges such as reliance on imports, with a coverage rate hovering around 44.15% in 2019, suggesting imports are more than twice as high in value compared to exports. On a global scale, leading companies corner over half of the market share, pointing to highly competitive and concentrated market dynamics. Price-wise, the diversity of paint types and quality levels means a broad range of price points exist. Varied factors such as quality, brand reputation, and durability influence pricing, resulting in a spectrum of costs for similar products offered by different companies. Investments in research and development (R&D) remain crucial for market leadership, with top companies funneling significant resources into innovation. The Portuguese market leader CIN, for example, spend upwards of 6 million euros annually on R&D across five countries, underscoring the market's competitive nature and the importance of innovation. The regulatory landscape is.### Profiling the Titans of the Paint and Varnish Industry in Europe Navigating through the colorful landscape of the European paint and varnish market, several names stand out for their impressive dominance and innovative contributions. These industry pillars have set high standards with their extensive product ranges, commitment to quality, and persistent pursuit of sustainability and new technology. #### Akzo Nobel: A Dutch Masterstroke in the Paint World Headquartered in the Netherlands, Akzo Nobel has a rich heritage that dates back to the 17th century. The company is renowned for its diverse portfolio of paints and coatings, serving both consumer and industrial markets. With brands like Dulux, Sikkens, and Interpon, Akzo Nobel is synonymous with durability, vibrant color palettes, and leadership in sustainable practices. It significantly invests in research and development, consistently delivering innovative solutions that address changing customer needs and environmental concerns. #### BASF: The German Giant with a Colorful Chemistry BASF stands tall as a German powerhouse prominently known for its chemical expertise. Its paint and varnish segment only scratches the surface of its vast array of products and solutions. BASF’s coatings division specializes in high-quality solutions for automotive, industrial, and architectural applications. With a strong commitment to sustainability, BASF integrates eco-friendly practices into its manufacturing processes, ensuring that its coatings not only look good but also contribute to a greener planet. #### Jotun: Norway’s Coastal Color Connoisseur Hailing from the rugged landscapes of Norway, Jotun has made a significant splash in the global paint market. Its products are specially formulated to withstand the degrading effects of marine environments, making Jotun a trusted name in marine, protective, and decorative coatings. Their commitment to protection and beauty is matched by their dedication to innovation, which is evident in their advanced solutions for harsh climates and demanding surfaces. #### Hempel: Denmark’s Decorative and Protective Paint Pioneer Danish company Hempel has painted its way to the top with a focus on coatings that protect surfaces from corrosion, fouling, and weather. Its products are used in everything from ships and bridges to wind turbines and containers. Hempel's global presence and investment in research enable it to stay ahead of the curve, constantly paving the way for more effective and environmentally friendly coating technologies. #### DAW: Crafting Coatings with German Precision Germany's DAW, with brands like Caparol and Alpina, excels in architectural paints and energy-efficient thermal insulation systems. Its products are renowned for quality,

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 15/12/2020

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Summary and extracts

List of charts

• Le marché mondial de la peinture
• Vente de peintures, de vernis, de mastics et et de produits connexes (sauf encres d'imprimerie)
• Les exportations portugaises de peinture, par pays de destination
• Les importations portugaises de peinture, par destination
• Les segments du marché de la construction
• Évolution de la production industrielle au Portugal
• Structure du secteur de la peinture au Portugal
• Les entreprises portugaises de la production de peinture, par nombre d'employés
• Répartition géographique des entreprises portugaises spécialisées dans la production de peinture
• Nombre d'entreprises du secteur de la peinture

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