1.1 Presentation and definition of the flooring market
Including all types of coatings, this market includes the manufacture and installation of
- tiling on the ground
- parquet flooring and other wooden surfaces
- of carpeting and textile coatings
- of linoleum and plastics
- d’ clay and to baked clay
The global market for floor coverings is growing and is expected to remain so in the coming years. The market is dominated by the United States and its production, which accounts for more than a quarter of world production. Next come India, China and Japan
The Portuguese market is also relatively small compared to the European leader, the United Kingdom. Directly related to the construction market whose performance in Portugal was disastrous over the period 2010-2015, the market for floor coverings is in recovery since 2016 within the country
In the coming years, Portuguese flooring manufacturers who can benefit from a favourable regulation in terms of energy retrofit of the buildings. The sector can also rely on eco-responsible product innovations that appeal to many consumers
The business competitiveness is also a strong asset for this country within the European Union, with a globally skilled workforce and increasingly controlled undeclared work.
Nevertheless, despite an improvement in the new construction market on the one hand, the Do It Yourself on the other hand, Portuguese craftsmen will have to face a external competition increasing, especially for the high value products from neighbouring countries within the European Union.
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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A highly quantified study. Despite the investments made by local authorities, the mistrust of public toilets is confirmed. The smart toilet market has not yet taken off.
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Good level of synthesis allowing to go to the essential of a market (supply, demand, actors) quickly!
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A synthetic and easy to read study, usable for us.
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