Summary of our market study

The global flooring market has been on a growth trajectory, expected to grow at a 3.9% CAGR from 2019 to 2023, anticipated to reach 152.15 billion euros by 2023. Despite a sharp decline in Spain's flooring market due to the 2008 financial crisis, a recovery commenced in 2014 with a 10.6% average annual sector growth rate until 2018. Moving forward from 2020, growth is projected to be below 1%. The Spanish market is particularly dominated by azulejos (ceramic tiles), which showed substantial production increases between 2014 and 2017. Export-wise, Spain had a significant surplus in 2018, particularly in tiles and paving slabs, with a coverage rate of 2,987%, indicating an export volume nearly 30 times more than imports of these products. However, Spain imports more carpets and plastic coverings than it exports. The United States remains a major trade partner, leading both import and export flows. The impact of DIY on the market is gradually increasing due to consumer interest and accessible mass distribution networks. The construction sector in Spain is highly fragmented, with a large share of companies having no employees. The flooring sector trends in Spain lean towards eclectic and nature-inspired ceramic designs and incorporate the resurgence of concrete as a favored material. The Technical Building Code mandates the safety and habitability standards for buildings and thus influences the flooring market dynamics..Reviving Demand in the Spanish Flooring Market: A Trend Analysis After being heavily impacted by the 2008 financial crisis, which led to a dramatic decline in new housing production, the Spanish flooring market started to regain its momentum around 2014. The recovery trend continued, with the market witnessing robust growth rates, particularly between 2014 and 2015, when growth exceeded 14% annually. Over the period from 2014 to 2018, the annual growth average stood at around 10.6%. Nonetheless, it's important to note that future growth is projected to be more moderate, with expectations of less than 1% growth from 2020 onwards. The demand for various flooring options, such as tiles, parquet floors, and plastic coatings, has seen significant growth since 2014. Specifically, production of parquet floors notably increased by roughly 65%, while production for plastic coatings went up by around 33% over a three-year span. It is evident that certain materials have been more favored in recent years, like azulejos, which have long held a special place in Spain due to cultural preferences. As for economic activities tied to this sector, there has been a noticeable increase in the construction of new housing since 2014. With a cumulative annual rise of approximately 25%, the number of homes constructed grew from about 33,600 in 2014 to over 81,000 by 2018. The resurgence in the building sector can be partly attributed to a decline in construction prices, which bottomed out between 2013 and 2014, indicating a prime period for investments. The flooring market in Spain is also being influenced by the growing popularity of DIY, a trend that has been gaining ground due to its cost-saving advantages amid rising housing construction costs. The interest in DIY solutions, fueled by informative online content and advertisement, has the potential to redefine consumption patterns within the market. Against this backdrop, certain flooring trends have emerged in Spain. The market has exhibited a growing preference for styles that range from dramatic and vivid azulejos to the understated elegance of concrete flooring. Sustainability and ecological considerations are also influencing consumer choices, with materials like cork making a comeback for their eco-friendly and hypoallergenic properties. The Spanish flooring market structure is made up of numerous players, ranging from small-scale, self-employed individuals to larger companies. Despite challenges, like competition from DIY market segments and stringent European regulations, the market is on an upward trajectory, driven by an upturn in new construction and.### Key Players Shaping the Spanish Flooring Market As we delve into the landscape of the Spanish flooring market, we come across a diverse range of actors, each contributing to the industry in their unique way. From manufacturers steeped in tradition to modern DIY juggernauts, the following companies represent the core players steering the market dynamics. #### Pioneering Flooring Manufacturers **Amorim Revestimientos**: Renowned for its sustainable and ecological cork flooring options, Amorim Revestimientos is a market leader not just in Spain but on a global scale. The company's commitment to eco-friendly practices and high-quality products has earned it a strong reputation among consumers who are increasingly environmentally conscious. **Matfi3**: Engaged in the production of specialized flooring solutions, Matfi3 caters to a niche market with its innovative and customized designs. Their products often find their way into sophisticated, design-centric spaces. **Rufete**: Rufete offers an array of flooring solutions tailored to diverse needs. With a focus on customer satisfaction and quality assurance, Rufete has carved a niche for itself in the competitive Spanish market. **Unicer**: As a purveyor of ceramics, Unicer transforms the traditional azulejos into contemporary masterpieces, blending time-honored craftsmanship with modern aesthetics. Their portfolio celebrates the rich ceramic heritage of Spain while staying attuned to the latest trends. **Gerflor**: With a global presence, Gerflor brings an international perspective to the Spanish market. Specializing in vinyl and sports flooring, they are recognized for their high-performance and durable products that cater to a broad customer base. **Matimex**: Importer and distributor par excellence, Matimex offers a variety of flooring brands and materials to the Spanish market, providing both choice and quality to its discerning customers. **Forbo**: As a global leader, Forbo's footprint in the Spanish market is defined by its comprehensive range of linoleum and vinyl flooring products. Their continued innovation and focus on sustainability make them a key player in the industry. #### Esteemed Coating Installers **Revestimientos Ruiz**: Known for its quality installation services, Revestimientos Ruiz is a trusted name among Spanish consumers. Their attention to detail and the seamless execution of projects has won them a loyal clientele. **RP Revestimientos**: Specializing in the application and installation of various flooring materials, RP Revestimientos prides itself on delivering exquisite finishes that transform spaces. #### DIY Market Titans **Leroy Merlin**: With a robust presence in Spain,
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  • Last update : 17/11/2021
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Summary and extracts

1 Market summary

1.1 Definition and scope of the study

The flooring market includes flooring production activities, regardless of the material but we will exclude the resulting installation activities. Among the different types of flooring, we can name (source House and Works )

  • Waxed concrete
  • The tiling
  • The vegetable fibre
  • The carpet
  • The laminate
  • Vinyl siding
  • Solid parquet flooring
  • Laminated parquet flooring

With the financial crisis of 2008, Spain experienced a number of economic problems that seriously damaged the national economic fabric. The building was the first to be affected, with new housing production divided by more than 10 in less than 5 years. The paving sector was directly affected, with a drop in the sector's turnover during this period.

However, it seems that the market has recovered a few colours since 2014, restoring growth. However, new challenges are emerging, with the competition from DIY and the trends to which manufacturers and installers must adapt. The coming years should therefore prove crucial for floor coverings in the country.


1.2 Sustained and steady growth at the global level

Revenues from flooring manufacturing activities are expected to reach ***.** billion euros in **** worldwide, according to estimations.

These assessments include the production of finishing materials used to cover floors, such as knotted, woven, tufted and textile carpets, wood floors, laminates, linoleum, self-adhesive tapes and other plastic coatings. Ceramic tiles and other hard ...

1.3 The Spanish market dominated by azulejos

A decade ago, the flooring market collapsed in Spain; between **** and ****, incomes fell by an estimated -**.*% on average based on Eurostat data.

However, this industry has experienced significant growth since ****, with growth rates exceeding **% in **** and ****. Over the period **** - ****, we note an average annual growth of the sector of ...

1.4 Exports remain important for the sector

Spain exported a total of $*.** billion worth of flooring products in ****. The country imported $***.* million worth of the same products, or a coverage rate (***) of ***% . [***]

However, without tiles and paving stones, exports only represent $***.* million and imports represent $**.* million.

In detail, Spain's trade balance is slightly in surplus in terms of ...

1.5 Summary of market determinants

Below is a summary and qualitative evolution of the various criteria that have a direct impact on the activities of French leather goods manufacturers.

2 Demand analysis

2.1 The new construction market is on the rise again

The demand for floor coverings is mainly related to the construction of new housing. However, with the **** financial crisis, which hit Spain hard, new housing construction fell dramatically. While about ***,*** homes were built in ****, just under ***,*** were built two years later. [***]

However, the number of building permits remained relatively stable during ...

2.2 The place of DIY in Spain

Spain is not necessarily a country in which DIY, or ? do it yourself? is popular, as explained by Ferretero Canal . However, the website explains that the DIY sector grew by *.*% in **** and by *.*% in ****.

This is due to a growing interest in DIY in Spain, which allows them to save agent ...

3 Market structure

3.1 The construction sector in Spain is fragmented

Eurostat data provide a complete overview of the size of construction companies in Spain. About two-thirds of them have no employees, indicating the importance of the self-employed in Spain in the construction sector. [***]

Source: ****

By focusing solely on the building finishing sector, which includes floor and wall covering activities, it is ...

4 Analysis of the offer

4.1 The different types of floor coverings

The tiling

Made of ceramic or stone, this type of covering has the advantage of being very easy to maintain, and offers an immense diversity of paving depending on the pattern, colour and material used. Among the stone tiles, we find:

Granite stones The slate stones The marble stones

Both natural ...

4.2 Floor covering trends

Some decoration trends are currently affecting coatings in Spain. The country is particularly fond of ceramics - the azulejos inherited from the Arabs present in the country before the Reconquista - who are therefore particularly concerned by current trends.

Decotherapy presents the * main trends in ceramics, identified by the Observatory of ...

5 Rules and regulations

5.1 Nomenclature used in the study

The European Classification of Economic Activities (***) is the reference framework for the production and dissemination of statistics on economic activities in Europe.

NACE is an integral part of the statistical infrastructure used within the European Statistical System for the production of comparable statistics. Because of its links with the International Standard ...

5.2 Floor covering standards

All international standards for the manufacture and design of floor coverings are available on the official website of International Organization for Standardization.

There are a large number of them concerning floor coverings, all referenced in the ISO/TC *** category.

ISO ****:****

Carpet: Determination of the number of tufts and/or loops per ...

5.3 The national standards currently in force

The Technical Building Code currently in force since ****, sets the safety and habitability standards for buildings built in Spain, which are themselves set by the Ley de Ordenación de la Construcción. This code must be respected by all construction professionals and manufacturers of equipment for the profession, under penalty ...

6 Positioning of the actors

5.1 Segmentation of actors

  • Amorim Revestimientos
  • Matfi3
  • Rufete
  • Unicer
  • Matimex
  • Forbo Flooring System
  • Revestimientos Ruiz
  • RP Revestimientos
  • Leroy Merlin Espagne
  • Bauhaus

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Amorim Revestimientos
Forbo Flooring System
Revestimientos Ruiz
RP Revestimientos
Leroy Merlin Espagne

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