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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 27/05/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation
Paint is a liquid and often colored substance that is applied to a surface to achieve a specific coloration. The market study below covers two types of segment in the Spanish paint market.
-Paint for the building industry
-Consumer and decorative paint
Worldwide, the paint market is benefiting from the very rapid development of the Asian region. Rising construction spending in emerging countries is driving the building paint segment, while rapid urbanization is stimulating demand for decorative paints.
In Spain, the paint manufacturing market is highly concentrated , with only 427 companies manufacturing paint, and sales and employment levels have risen in recent years. Spain is thus a competitive country in paint manufacturing, with trade surpluses since 2017. Lastly, the construction of new buildings over this period and the challenge of thermal rehabilitation of buildings should boost this market in the future.
1.2 A growing global market
The global paint and coatings market is growing worldwide. In ****, the market was valued at $***.* billion, and is expected to grow at a CAGR of *.*%, reaching $***.* billion in ****, a total increase of **.*% in * years.
Sales trends for the global paint market World, **** - ****, in billions of USD Source: ****
The market is ...
1.3 The national paint market
The paint production activity is implemented within the Spanish CNAE code "**** ", issued by theInstituto Nacional de Estadísticas - INE. This code covers activities linked to the production of paints, varnishes and similar coatings, as well as printing inks and fillers.
Analysis of this code enables us to estimate the paint ...
1.4 National market for paint service companies
As far as building painters are concerned, an analysis of the Spanish CNAE code **.* "Acabado de Edificios" gives an idea of how the sector is evolving.
CNAE code **.* "Finishes on buildings" includes the following activities:
Wood and metal framework installations Floor and wall covering Glazing and painting Other building finishing ...
1.5 Paint imports and exports
In order to analyze Spanish foreign trade in paints, we need to understand which types of paint are of interest to us. Here, two "HS" codes - from the United Nations trade classification - are of interest. The following two codes relate solely to paints for DIY and building cladding, the ...
2 Demand analysis
2.1 Demand by product type: white paints top the list
When it comes to the types of paint most in demand by households, white paint is the favorite among Spaniards. In the top ** best-selling paints according to the websiteMás Vendido, which lists the best-selling products on the Spanish market, only white paints are present.
2.2 The outlook for household DIY spending in an inflationary context.
With regard to household DIY spending, a survey carried out by PWC for the year **** in relation to Spanish consumption trends, taking into account the impact of inflation - of *.*% during the yeare **** in Spain - on consumption habits, reveals that DIY is likely to be a spending item on which ...
2.3 Demand in the construction market
The construction market is a demanding sector for painting services, particularly those provided by painting service companies. Indeed, painting is an integral part of the finishing of a building, which is why this sector is the driving force behind this service.
In ****, a total of **,*** building permits were issued in Spain, ...
3 Market structure
3.1 Value chain
Source: ****
3.2 Paint market structure
The Spanish CNAE code "****" - activities related to the production of paints, varnishes and similar coatings, as well as printing inks and fillers - tells us more about the structure of the paint production market in Spain. There is a slight downward trend in the number of companies between **** and **** , with ...
3.3 Painters' market structure
For the building painters market, we can estimate the market structure using the Spanish CNAE code **.*, although it includes categories other than building painters.
As a result, the number of companies in this sector is expected to grow steadily between **** and ****. Despite the anomaly represented by ****, the number of companies in ...
3.4 Paint distribution
Paint distribution is carried out either in dedicated stores for professionals, or in DIY stores for BtoC. In the BtoC sector, paint is distributed through hardware stores or DIY superstores. A survey carried out by Euro Press shows that Spaniards are very attached to these local stores. In ****, **% of Spaniards said ...
4 Offer analysis
4.1 Paint types
The five components of paint
Building and decorative paints are always made up of the same components:
The binder, a polymer that enables the paint to become solid as it dries, Solvent, to make the paint fluid enough to facilitate application, Pigments, natural or synthetic, give the paint its tint and ...
4.2 Average prices
The average prices charged by paint manufacturers are shown below by the VIP Reforma website. This chart shows the average price per square metre of the main paints used in home decoration.
Average price/m* of the main paints used in home renovation Spain, ****, €/m* Source: ****
4.3 Average prices charged by paint companies
The average price charged by painters throughout Spain is between €* and €** per square meter. These prices are calculated by the Cronoshare website, a platform that supports private individuals in their renovation projects. The platform currently boasts over ***,*** completed budgets and more than **,*** professionals offering quotes on the platform.
Paint prices by ...
4.4 New ranges and innovations
A need for perpetual innovation: Paint, especially decorative paint, like clothing or kitchenware for example, is subject to the fashions of the moment. Paint must therefore constantly renew itself and offer new ranges in order to become the paint of the moment for a given year. In the second half of ...
5 Regulations
5.1 Regulations
Spanish paint legislation is governed by Real Decreto ***/****, de * de febrero. This law lays down the conditions for marketing in terms of toxicity, packaging and the classification of paints according to their hazardous nature (***).
European legislation covers the following points in particular:
Environmental and health considerations
The Reach regulation was introduced ...
6 Positioning the players
6.1 Segmentation
Main Spanish distributors Group types Names Sales (***) Groupe ADEO(***)French international group. Leroy Merlin (***) * *** *** *** € (***) Bricomart (***) *** *** *** € (***) German multinational Bauhaus (***) *** *** *** € (***) Spanish player Bricor (***) *,***,***,*** € (***) Subsidiary of English multinational Kingfisher Brico dépôt *** *** *** € (***) Spanish player Habitacle (***) ***,***,*** € (***) Paint manufacturers Group types Names Sales figures Spanish producers Ibersa pinturas ** million euros (***) Pinturas colom Between * and * million ...
- Leroy Merlin Espagne
- Brico Dépôt
- Akzo Nobel
- PPG Industries
- Henkel Ibérica
- Sherwin Williams
- Axalta Coating Systems
- Jallut
- Jotun
- Pinturas colom
- Ibersa pinturas
- PintyPlus
- galpi
- Pinturas ecu
List of charts
- Sales trends in the global paint market
- CNAE 2030 sales trend
- Consumer survey 2022: How do you plan to increase your DIY spending?
- Percentage of Spaniards who plan to reduce their spending by expenditure item
- Habitat rehabilitation targets by 2030 in Spain
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Latest news
Paints: AkzoNobel invests 20 million euros in France - 12/07/2022
- AkzoNobel invests 20 million euros in two of its seven sites in France, at Pamiers (09) and Montataire (60)
Axalta commits to new sustainability goals - 27/04/2022
- Achieving carbon neutrality by 2040
- Assess internal and external ESG risks
- 80% of Axalta's new product developments offer sustainability benefits
AkzoNobel Paints set for strong growth in 2021 - 09/02/2022
- AkzoNobel sales up 6.9% in 2019 to €20.4 billion
- Integration of US company PPG
- redeployment of paint business to higher-growth markets
- Net income 1.5 billion euros
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