The paint market - Spain

The paint market encompasses all products and services related to the application of decorative or technical coatings to surfaces, be they buildings, objects or infrastructures. This sector encompasses a wide variety of products, from interior wall paints to technical solutions such as anti-corrosion or high-thermal-performance paints. It is at the crossroads of several fields: construction, decoration, industry and energy. The global paint market is enjoying sustained growth. This growth is driven byglobal urbanization, energy-efficient building renovation, andinnovation in more durable, high-performance formulations. In Spain, the paint market is growing, driven by the construction sector, energy renovation andexports. The country's positive trade balance is proof of its competitive production capacity and international recognition. The Spanish market is also stimulated by initiatives to improve theenergy efficiency of buildings, a sector in which paint now plays a technical role, and not just an aesthetic one. Two major trends are currently transforming the Spanish paint sector. On the one hand, the boom in thermally insulating paints, which can cut energy costs by up to 40% by limiting heat loss through thermal bridges. This type of paint meets a growing need, particularly in a context where only 6% of Spanish homes met insulation standards in 2020. The market is also seeing a growing demand for environmentally-friendly paints. While the European Ecolabel label guarantees a reduction in harmful components, some brands are going a step further by offering paints made from vegetable or mineral materials, which are biodegradable, anti-allergenic, free of toxic solvents, and contribute tothermal insulation. This ecological repositioning, in line with European environmental objectives, represents a strong differentiation lever for Spanish manufacturers.