The DIY market in Belgium

Limited to DIY superstores of at least 300 m² and their in-store and own-website sales, the market covered by this study includes tools, building materials, paint, kitchens, bathrooms and garden products. It totalled 21,823 billion euros including all taxes in France in 2025, down 1,4 % year on year, following a decline of 4,3 % in 2024. The study examines differences between departments and store formats, the still-limited but growing role of e-commerce, and customer behaviour: DIY frequency, barriers related to a lack of skills, choice criteria, and the complementary roles of online research and in-store advice. It also analyses the sector’s concentration around Adeo and Kingfisher, the contrasting trajectories of Leroy Merlin, Weldom, Castorama, Brico Dépôt, Bricomarché and Mr.Bricolage, and strategies to serve local customers and win over tradespeople. The organisation of purchasing, private-label brands, inventory and logistics sheds light on retailers’ economic drivers, particula

The term do-it-yourself refers to nonprofessional manual activities, the repair, creation, improvement, and maintenance of small items in the home. This study focuses on the DIY market and therefore excludes the BtoB activity of retailers and DIY stores

French market for barbecues and planchas estimated at 200 million euros in 2022 The global market for barbecues is valued at $6 billion. The market is expected to grow at an average annual rate of 5% until 2027, driven by the electric segment. In France, gas barbecues capture a large share of the market's value, despite lower sales volumes. The average price of a gas barbecue is significantly higher than that of charcoal and electric models. Charcoal barbecues account for 46% of sales. The penchant for barbecues is not evenly distributed demographically, with marked preferences among men and young people aged 25 to 34. The French population barbecues around 17 times a year. Demand is seasonal, with a peak from March to September. Consumers are increasingly looking for versatile, high-end barbecues equipped with accessories. Production is largely concentrated in China and Italy. The purchase of a barbecue is most often an impulse purchase, with no prior comparison of prices or products.