The board game market - Belgium
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Study Overview
Board games are generally characterized by :
A regulation - the rules of the game - more or less complex A minimum of 2 participants as opposed to solitary games or puzzles, played alone The need for one or more physical supports (game board, counters, pen, dice, cards)
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The world market for board games is puzzle 10 - 12 billion in 2019 with a growth of 2 to 3% per year on average in recent years . The market is divided between authors, publishers, distributors and manufacturers Some players are playing on several levels. Among the main global players, we can mention the giants Hasbro , Ravensburger , Asmodeus or even Mattel . The board game market is driven by the innovations with more than 4,000 new games launched each year. However, the best-selling games are still the "classic" games such as Monopoly, Cluedo or Trivial Pursuit, which are often renewed via modernized editions Belgium is a dynamic market in the board game sector, both at the publisher level ( Art of Games, Pearl Games or Repos Production for example), manufacturers ( Cartamundi ) as well as consumers who increasingly appreciate board games The success of the Brussels Games Festival since its launch in 2013 underlines the dynamism of the sector on both the supply and demand sides In a decade, the turnover of the the Belgian market has doubled It is a very attractive market. It is therefore a very competitive The market is as global as it is small, with many local players, of varying degrees of importance, alongside the market giants Actors must to differentiate oneself in a market where the offer is abundant and respond to trends in the digital and eco-responsibility to remain competitive and appreciated by consumers
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of the study
- 1.2 The global board game market
- 1.3 The games and toys market in Belgium
- 1.4 The impact of the Covid-19 crisis
2. Analysis of the demand
- 2.1 The growing attraction of Belgians for board games
- 2.2 Player profile
- 2.3 A concentration of sales at the end of the year
- 2.4 Demand trends and key success factors
- 2.5 What place for board games in the face of the digital boom?
3. Market structure
- 3.1 Value chain of the sector
- 3.2 Geographical distribution of the production of games and toys in Belgium
- 3.3 Analysis of distribution channels
- 3.4 The rise of participatory financing: the example of Kickstarter
4. Analysis of the offer
- 4.1 Different categories of board games
- 4.2 Analysis of new games and prices
- 4.3 Trends in the offer: eco-responsibility and digital
5. Regulation
- 5.1 Regulations

The board game market - Belgium
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