The food processor market - France

The global market for multifunction food processors has been booming, and is expected to grow at a CAGR of 7.1% to reach a market size of $2.37 billion by 2025. Despite a decline in the number of companies in the appliance manufacturing sector in France, from 93 in 2009 to 80 in 2019, demand for food processors continues to grow due to the trend towards home cooking, notably triggered by the COVID-19 pandemic. In 2020, sales of household appliances rose by 5%, with food processors in particular recording a 24% year-on-year increase.

internationally, companies such as Seb Group and Vorwerk are maintaining high sales figures, reaching €8 billion and €3.2 billion respectively in recent years. In particular, online sales of small electrical appliances jumped 39% between 2019 and 2020, now accounting for 26% of total sales in France. The sector is forecasting further growth influenced in part by the foodservice industry, which is aligning itself with the increased popularity of food processors for convenience and efficiency in both home and professional settings.

French food processor market: consumer preferences and technological advances drive demand

In assessing the French food processor market, we note a growing interest in these kitchen appliances, a sign of changing consumer behavior and technological advances. Food processors are versatile and practical, enabling a multitude of culinary tasks to be performed, from chopping and slicing to kneading and cooking.

The forecast growth rate for the multifunction food processor market is promising, as it is expected to develop at a compound annual growth rate (CAGR) of 7.1%, increasing the global market size to between $2 and $2.5 billion by 2025. Looking at the domestic market, sales appear to be resurgent after a dip in the early 2010s. Although no specific data is available for the post-2016 period, there was a clear rebound between 2014 and 2016, when sales in the sector rose by almost 12%. The French market is showing strong interest in these devices, with a notable spike in sales, particularly since the start of the pandemic - multifunction robots have seen sales increase by around 24% year-on-year.

Despite the global pandemic, or perhaps because of it, sales of household appliances rose by 5% in 2020. The trend towards cooking at home, whether a new interest or a necessity linked to containment measures, has undoubtedly played a role in the growth of this market. Public health studies indicate that over a third of the French population has become more inclined to cook, which correlates directly with the purchase of food processors.

As for consumer segmentation, the demographics are pretty clear. Generation Xers, aged 42 to 57, and Baby Boomers, aged 57 to 76, are the main consumers. These groups have been identified as being more likely to invest in a comfortable living environment, including a modern kitchen equipped with high-quality appliances, such as food processors. In addition, young parents, typically in their late twenties to early forties, also represent a significant share of the market. Together, these age groups represent around 60% of the French population, highlighting a substantial potential consumer base for food processors.

Surprisingly, despite a strong market presence, with almost two-thirds of French people owning a food processor, daily use remains low at 3%. The difficulty of integrating food processors into French households as an everyday appliance can be attributed to a lack of appropriate recipes or unfamiliarity with the equipment. Nevertheless, the convenience, time-saving aspect and automation of culinary preparations are just some of the reasons why the French use food processors.

The French food processor market is booming, home to a plethora of brands ranging from well-established names to innovative newcomers, each offering unique selling points to seduce the chef.

This market comprises a mix of local players and international heavyweights, each contributing to the fierce competition and relentless innovation that characterize the sector.

• Moulinex is a quintessential French brand that has become synonymous with affordable, reliable kitchen appliances. Renowned for its user-friendly design, Moulinex offers a comprehensive range of products that appeal to both novice cooks and seasoned cooking enthusiasts.
• Simeo enters the market with a flair for the niche, meeting specific culinary needs with its range of specialized food processors, from health-oriented juicers and mixers to versatile multi-cookers.
• Magimix, meanwhile, boasts a range of top-of-the-range food processors, renowned for their durability and professional-level performance. Often found on the counters of cooking enthusiasts, Magimix appliances are a testament to French engineering and culinary know-how.
• Ezicom may not have the same historical heritage as some of the other brands, but it stands out for its innovation in smart appliances. With a focus on connectivity and intuitive design, Ezicom appeals to discerning cooks looking to integrate smart technology into their kitchens.
• Beyond national borders, we see Victorwerk's Thermomix, which has transformed the landscape with its high-end, versatile appliance - a hit for those seeking the ultimate in convenience and versatility in their kitchen endeavors.
• Philips and Kenwood are international players whose reputation for quality and innovation precedes them. With a wide range of offerings at different price points, these companies ensure that there's something for every type of consumer, whether they're looking for the basics or the more advanced features that come with higher-end models.
• H.Koenig may fly under the radar compared to some of the giants, but its commitment to simple, effective food processing solutions should not be underestimated.

KitchenAid adds a touch of style to the substance, its iconic designs having become a status symbol in kitchens around the world. Known as much for their aesthetics as their functionality, KitchenAid appliances often become a centerpiece in modern kitchen design. From affordability and tradition to modern innovation and design-centric statements.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 30/03/2022

Summary and extracts

List of charts

• Foreign trade in food processors
• Main export destinations for food processors
• Main sources of food processor imports
• Sales in the household appliance manufacturing sector
• Growth by small electrical appliance sector
• Number of companies in the Appliance manufacturing sector
• French eating habits during confinement
• Growth by small electrical appliance sector
• Global small electrical appliance market size and growth forecasts
• French population by age group, all sexes combined
• Percentage of French people who own one or more food processors
• How often do you use your food processor?
• Do you have trouble finding recipes to suit your food processor?
• What are the main advantages of cooking with your food processor?
• Annual catering sales
• Weight of small electrical appliance distribution channels and sales trends
• Weight of small electrical appliance distribution channels and trends in their figures