Content of the study:
The food processor market - France

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MARKET OVERVIEW

1.1 Definition and scope of study

Food processors are technologically advanced appliances that perform a variety of functions to speed up and simplify work in the kitchen. A distinction is sometimes made between food processors, pastry blenders and multi-function food processors. In general, food processors can be used to weigh, mix, chop, blend, slice, grind, knead, beat egg whites, grate, slice, cook and more.

Over the next five years, the multifunctional food processor market is expected to register a CAGR of 7.1% in terms of revenue, and the global market size is expected to reach $2.37 billion by 2025. In 2019, there are 727 companies engaged in appliance wholesaling, with 80 companies active in appliance manufacturing.

The major French food processor manufacturers are Moulinex, Simeo, Magimix and Ezicom. Other major international players include Vorwerk, Philips, H.Koenig and Kenwood. The market is currently witnessing a huge rise in the popularity of food processors, which are just as suitable for real chefs as they are for beginners. They are also enormous time-savers, as they can cook and prepare a dish almost entirely independently.

We are also seeing more and more connected robots, with access to recipe databases, and the ability to control the robot and the cooking process remotely. The impact of the Covid-19 crisis is far from having had a negative effect on this market: sales of household appliances rose by 5% in 2020, with a particular craze for multifunction food processors, up 24% on 2019.

1.2 Global market

On a global scale, the food processor market is very dynamic, driven and stimulated by technological innovation, increasing household purchasing power, technological advances and the convenience factor of small domestic appliances.

It is itself part of the more global small household appliances market, examined in the chart below. According to a ...

1.3 Domestic market

To estimate the size of the French market for food processors, we refer to the sub-category "Electromechanical household appliances, with built-in electric motor", which includes the manufacture of electric food processors (***), which is itself part of the more global "Manufacture of household appliances" sector, whose data are available in the graph ...

1.4 Foreign trade

France imports far more than it exports in the food processor sector.

The following data refers to the category"Domestic electromechanical appliances, food grinders or mixers, fruit or vegetable juice extractors with self-contained electric motor" and comes from global customs data available on UN Comtrade.

Imports have increased significantly from **** to ...

1.5 The impact of Covid-19 on the market

The COVID-** crisis has had the effect of changing the way the French relate to some of their eating habits.

According to a study carried out by Santé Publique France, **% of French people said they were more inclined to cook.

This tendency to cook more can be explained by confinement, curfews ...

DEMAND ANALYSIS

2.1 The market's main customers

Let's focus on building the profile of the food processor consumer.

There are two main demographic groups in the food processor market: generation X , i.e. people born between **** and **** (***) and the baby-boomer generation, born between **** and **** and aged between ** and ** in ****.

Generation Xers, who earn between €**,*** and €**,*** a year, will ...

2.2 Food processors are struggling to take root in French homes

Food processors are a real hit in France, and the following graph shows the results of a survey carried out in **** by the culinary website Quitoque.fr. A majority of French people own one or more food process ors (***), while those who don't own one or more would like to.

Percentage ...

2.3 Purchasing criteria

Damien Chicaud, Director of Statistics and Research at Gifam (***), analyzes the French trend for food processors: "The French are increasingly focused on homemade food and fresh produce. They want to be reassured about what they're eating. The pleasure of cooking and access to semi-professional products also explains this craze"[***].

The graph ...

2.4 Demand driven by foodservice

Although the food processor market is essentially based on household consumption, the positive trend in the foodservice sector is helping this market to evolve, particularly with B*B trade, which accounts for almost **% of the sector's sales

In France, the foodservice sector (***) represented **.* billion euros in ****, with over *.* billion meals served ...

MARKET STRUCTURE

3.1 French companies in the sector

The following data refer to the "Manufacture of household appliances" sector.

We use them to estimate the size of the French market for food processors, referring to the sub-category "Electromechanical household appliances, with built-in electric motor", which includes the manufacture of electric food processors (***).

Number of companies in the Household appliance ...

3.2 Market value chain

3.3 Distribution channels

The main distribution channel for small electrical appliances remains specialized superstores, with **% of total sales, followed by food superstores (***).

Weight of small electrical appliance distribution channels and sales trends France, ****-****, % sales Source: ****

the chart below shows an explosion in Internet sales between **** and ****.

They have risen by +**% in just one ...

OFFER ANALYSIS

4.1 Product overview

Here's an overview of the machines on offer in the small kitchen appliances sector, accompanied by a product description.

4.2 Market prices

The average price of a food processor varies enormously (***), and depends on a number of factors: the processor's main function, the number of functions and options it offers, the number of accessories it comes with, the manufacturer and the processor's wattage, for example.

The different types of food processor and their ...

REGULATIONS

5.1 Standards and certifications in the household appliances sector

GIFAM, Groupement Interprofessionnel des Fabricants d'Appareils et d'équipement Ménager, is the trade association for the household appliance manufacturing sector. Created in ****, its aim is to unite the major manufacturers and support consumers in their purchases. It brings together over fifty companies.

Several standards and certifications apply to products on ...

POSITIONING THE PLAYERS

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Reviews (1)

Reviews (1)

The food processor market - France

Publicado en 31/10/2022 by Claude Balbo

"J'aurais souhaité une analyse plus poussée de la structure de l'offre , et surtout sur une étude circonstanciée et comparative des différentes stratégies commerciales ( marketing , prix , communication , distribution ) opérées par les différents acteurs du marché ( fabricants et marques) tout au moins les principaux . Globalement cette étude de marché est intéressante mais manque de matière sur ces différents points cités ci dessus"

Customer cases and references

Customer cases and references
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