The food processor market - France

Food processors are technologically advanced appliances that perform a variety of functions to speed up and simplify work in the kitchen. A distinction is sometimes made between food processors, pastry blenders and multi-function food processors. In general, food processors can be used to weigh, mix, chop, blend, slice, grind, knead, beat egg whites, grate, slice, cook and more. Over the next five years, the multifunctional food processor market is expected to register a CAGR of 7.1% in terms of revenue, and the global market size is expected to reach $2.37 billion by 2025. In 2019, there are 727 companies engaged in appliance wholesaling, with 80 companies active in appliance manufacturing. The major French food processor manufacturers are Moulinex, Simeo, Magimix and Ezicom. Other major international players include Vorwerk, Philips, H.Koenig and Kenwood. The market is currently witnessing a huge rise in the popularity of food processors, which are just as suitable for real chefs as they are for beginners. They are also enormous time-savers, as they can cook and prepare a dish almost entirely independently. We are also seeing more and more connected robots, with access to recipe databases, and the ability to control the robot and the cooking process remotely. The impact of the Covid-19 crisis is far from having had a negative effect on this market: sales of household appliances rose by 5% in 2020, with a particular craze for multifunction food processors, up 24% on 2019.