Content of the study:
The cookware market - France

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MARKET OVERVIEW

1.1 Market definition and assessment

The kitchen utensils market includes all tools and accessories used for the preparation of dishes, otherwise known as cookware . This market includes cooking tools, cutting tools, electrical equipment and other miscellaneous utensils used for cooking such as small household appliances and other kitchen-related food preparation equipment.

These utensils are made using different materials and metals according to their strength, resistance to fire and heat, and durability The main materials used are copper (used in particular in the 16th century), but also wrought iron, cast iron, aluminium, stainless steel, ceramics, etc.

This study therefore excludes large kitchen appliances, such as ovens or gas cookers.

The French show a particular attachment to cooking. According to a survey conducted in 2018 for the Kitchen Observatory "Do you agree or disagree with the statement that cooking is central to a family's life? » shows us that over 80% of respondents strongly agreed or somewhat agreed that cooking was central to family life. The French cookware market is benefiting from this craze, from the strong presence of local producers such as the sEB group a world leader in small household appliances. However, competition remains very intense in the sector. This is firstly observed on prices with imports of low-cost products from China in particular, but it is also taking place in the field of innovation. German Vorwek has succeeded in gaining significant market share in France with its flagship product: thermomix, while the Burgundy Magimix has a top-of-the-range positioning centred on the renewal of its product range, which is highly successful in export markets.

The world market for cookware is expected to grow at an annual rate of 3.6% over the next 5 years . In 2018, the world market represented $5.6 billion. Sales of kitchen utensils and small electrical household appliances on the French market represented nearly 3.1 billion euros in the same year.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Bonne vision d’un marché très éclaté et dépendant de la mode, tant sur les produits que sur la distribution


Businesscoot Response:

Merci Malcolm pour votre retour et la confiance accordée :)