the cookware market | France

1.1 Market definition and assessment

The kitchen utensils market includes all tools and accessories used for the preparation of dishes, otherwise known as cookware . This market includes cooking tools, cutting tools, electrical equipment and other miscellaneous utensils used for cooking such as small household appliances and other kitchen-related food preparation equipment.

These utensils are made using different materials and metals according to their strength, resistance to fire and heat, and durability The main materials used are copper (used in particular in the 16th century), but also wrought iron, cast iron, aluminium, stainless steel, ceramics, etc.

This study therefore excludes large kitchen appliances, such as ovens or gas cookers.

The French show a particular attachment to cooking. According to a survey conducted in 2018 for the Kitchen Observatory "Do you agree or disagree with the statement that cooking is central to a family's life? » shows us that over 80% of respondents strongly agreed or somewhat agreed that cooking was central to family life. The French cookware market is benefiting from this craze, from the strong presence of local producers such as the sEB group a world leader in small household appliances. However, competition remains very intense in the sector. This is firstly observed on prices with imports of low-cost products from China in particular, but it is also taking place in the field of innovation. German Vorwek has succeeded in gaining significant market share in France with its flagship product: thermomix, while the Burgundy Magimix has a top-of-the-range positioning centred on the renewal of its product range, which is highly successful in export markets.

The world market for cookware is expected to grow at an annual rate of 3.6% over the next 5 years . In 2018, the world market represented $5.6 billion. Sales of kitchen utensils and small electrical household appliances on the French market represented nearly 3.1 billion euros in the same year.