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MARKET OVERVIEW

1.1 Definition and scope of study

Cooking utensils include a whole range of equipment needed to prepare and cook food. They include all the tools and accessories used to prepare food.

This market research covers kitchen tools, cutting tools, electrical equipment and other miscellaneous utensils used in the kitchen. The whole market is therefore made up of a wide variety of articles, which are distinguished according to different variables, e.g. function, raw material, size. These utensils are made of different materials and metals according to their heat resistance and durability

The trend towards health and wellbeing linked to good nutrition and good food is growing worldwide and Portuguese consumers are no exception to this trend. As a result, they are cooking more and more at home and therefore buying more in kitchen utensils. In this sense, the market is expected to grow at an annual rate of approximately 1.7% between 2020 and 2023.

In terms of design, the main trends in the Portuguese market are dictated by the generic trends in the sector. Retailers and supermarkets continue to strengthen their position by developing their private label product lines and regularly promote their offers. However, opportunities can be found in niche segments where high design products are promising. As an example, Zara Home has recently focused on marketing a range of high quality products in Portugal. [ Dinheiro Vivo ]

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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in 40 pages
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Reviews (5)

The household linen market - France

Publicado en 31/05/2022 by Hokko

Very good study, complete with figures that helped me in my research

The furniture market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to approach the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The interior design market - France

Publicado en 07/03/2022 by Olivier RICARD - Cosmmy

"Structured study with good macro and micro data. Also gives good focus and thinking to address the market and its segments Also opens up interesting avenues and sources to go further depending on one's needs."

The household linen market - France

Publicado en 10/01/2022 by Sebastien wolff

Complete and detailed study on the types of articles. Surprising to note that on a global level, articles made of synthetic and artificial fibers are increasing while those made of natural fibers are decreasing


Businesscoot Response:

Hello Sebastien, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The interior design market - France

Publicado en 03/12/2021 by Malcolm Vincent

Bonne vision d’un marché très éclaté et dépendant de la mode, tant sur les produits que sur la distribution


Businesscoot Response:

Merci Malcolm pour votre retour et la confiance accordée :)