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Hotels

Restaurants

The pizza market - Spain

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Spanish

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Study Overview

Pizza is a traditional Italian dish made from a spread bread dough covered with tomato coulis, accompanied by various ingredients and baked in the oven, and whose recipe is a UNESCO World Heritage Site.

The pizza market includes the following independent restaurants and the specialized restaurant chains in the local marketing, takeaway or delivery of pizzas.

The pizza sector is particularly fragmented. A large number of independent pizzerias are present on the market alongside a few major international players and brands, most often organised as franchises

The global pizza market, dominated by the United States and then Europe, is in full global growth . Global players in this market include Domino's Pizza, Papa John's Pizza, Pizza Hut and Little Caesars

In Spain, the pizza market represents several billion euros and the turnover of pizzeria chains is growing . The Spanish market is dynamic, particularly driven by the opening of new physical sales outlets and the p opularity of home delivery services

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Introduction
- 1.2 The global market
- 1.3 The growth of franchised fast food restaurants in Spain
- 1.4 The fast-growing national pizza market is highly concentrated for restaurant chains
2. Demand analysis
- 2.1 The Spanish way of life favours the pizza market
- 2.2 The increase in home catering sales
3. Market structure
- 3.1 Chain restaurants, franchised or independent
- 3.2 Production
- 3.3 The pizzeria: one of the pizza distribution channels
4. Analysis of the offer
- 4.1 The fast food offer focused on healthier and more personalized products
- 4.2 Characteristics of pizzas and other products sold in pizzerias
- 4.3 Very different prices
5. Rules and regulations
- 5.1 The current regulations