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Agriculture

Food

Foodstuffs

The pizza market - Germany

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in German

Innovation

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Study Overview

The pizza stems from the Italian cuisine, and the modern pizza was invented in Naples. Pizza is made from bread dough and is topped with a range of ingredients (for example tomato sauce, cheese, olives, olive oil) whereby it is baked in an oven. Today, pizza is made and consumed all over the world. Pizza’s main distribution channels include:

Commercial catering (restaurants, fast-food restaurant chains, sometimes as franchise). Hypermarkets and Supermarkets Limited- and full-service restaurants

The pizza market in Germany is growing for all product segments. Although Domino's account for the largest market share in terms of sales, there is a strong preference to domestic brands such as Vapiano and L'Osteria. Increasingly, pizza delivery is becoming integral in German consumer's food habits, albeit at a modest rate in relation to the rest of the Western World. This is facilitated by a strong market for FoodTech startups with the likes of HelloFresh and Delivery Hero. Moreover, frozen pizza is expected to demonstrate the strongest growth of the pizza segments. Finally, this study aims to analyze the entire scope of pizza and the means by which it can be consumed (fresh, chilled, and frozen).

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Definition and Introduction
- 1.2 A global market dominated by Western Europe and the United States
- 1.3 A strong domestic market
2. Demand analysis
- 2.1 Product analysis
- 2.2 Demand Trends
3. Market structure
- 3.1 Market Overview
- 3.3 Distribution
4. Analysis of the offer
- 4.1 Production Overview
- 4.2 Price Analysis
- 4.3 Supply Trends
- 4.4 Pizza in relation to fast food
- 4.5 Les fast food de pizza
5. Rules and regulations
- 5.1 Current Regulation
- 5.2 Regulation Trends