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Agriculture

Food

Foodstuffs

The pizza market - Austria

An analysis with all the essential information for a clear, complete and quantified view of this market.

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Study Overview

Pizza originated in Italian cuisine, and the modern pizza was invented in Naples. Pizza is made from bread dough, topped with various ingredients (e.g. tomato sauce, cheese, olives) and baked in the oven. The main distribution channels for pizza are

Commercial catering (restaurants, fast-food chains, sometimes franchises). Hypermarkets and supermarkets Contract catering

The pizza market in Austria appears to be relatively stable. Traditionally, pizzas are eaten in restaurants. A few global brands dominate the market in fast-food chains, but the market is more fragmented in traditional restaurants. However, the trend is increasingly towards home consumption. This evolution is facilitated by the online catering and delivery sector, but also by a wider range of products such as frozen pizzas. Takeaway or eat-in consumption is also being developed by the arrival of FoodTech players. this has helped to further stimulate growth in the pizza market and its distributors. Finally, this study analyzes the full range of pizzas on offer and how they can be consumed (fresh, chilled and frozen).

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 The global market
- 1.3 The pizza market in Austria
2. Demand analysis
- 2.1 Product breakdown
- 2.2 The Austrian consumer: Demand analysis
- 2.3 Demand trends
3. Market structure
- 3.1 Production
- 3.2 Distribution
4. Offer analysis
- 4.1 Products and/or services
- 4.2 Prices
- 4.3 Supply trends
- 4.4 COVID-19 market impact
5. Regulations
- 5.1 Current regulations