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Summary of our market study
The French bakery and pastry market is estimated at €13 billion.
The French bakery market reflects the country's cultural affinity with bakery products.
92% of French people eat bread, but bread consumption has fallen from 160 grams a day to 120 grams. Despite this decline, many French people still consume bakery products frequently, with 45% eating bread every day.
All French people (98%) regard croissants as a symbol of their national identity. Viennese pastries such as croissants and pains au chocolat are eaten by 74% and 70% of French people respectively.
Although supermarkets and bakeries compete, artisan bakeries dominate 62% of sales. Artisanal bakeries are either independent stores or franchises.
France has over 27,000 bakeries and patisseries, employing a workforce of around 131,803. The average amount spent per visit to a boulangerie is between 2 and 4 euros, with around 25% of visitors spending more than 5 euros.
40% of the population appreciate the variety of bread types, incorporating between 5 and 10 different kinds into their diet. Sales of organic bakery products have risen in just a few years from 324 million euros to 546 million euros.
The market has adapted to changing consumption patterns by diversifying into bakery catering. Bakeries have integrated sandwiches and other meal options, becoming more attractive for peak lunchtimes.
Regulations governing the use of the terms "boulangerie" and "boulanger" guarantee that products are made on site, without the use of frozen dough.
Players in the French bakery and patisserie market
- Banette and Campaillette are renowned networks of independent bakeries.
- Marie Blachère, Louise and Ange are franchises offering a range of standardized products
- Mie Câline and Brioche Dorée
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Summary and extracts
1 Market overview
1.1 Definition and Introduction
A Bakery/Pastry shop is a local shop offering a wide range of products such as bread, pastries and cakes, and often the product offering is complemented by sandwiches as well as cold and hot drinks.
Bakeries and bakery products play a central role in French gastronomic traditions, and the French remain attached to their legacy. Despite changes in consumption patterns, which have led to a decline in bread consumption over the years, the French declare that consumtion levels remain high relatively.
Despite this traditional anchoring, bakery and pastry shops also know how to reinvent themselves and expand their offer to meet new expectations of consumers as far as their diet or lifestyle is concerned. This adjustment is also essential if bakeries want to maintain their sales in light of fierce competition from other distribution channels.
There are many different types of players in the bakery and pastry market, divided in particular between industrial and artisanal production. The focus of this study will be on the artisanal bakery and pastry making.
1.2 The global market is growing
In order to give a global market overview, this section considers sales of all bakery products. Therefore, this part (***) which makes the market size in this section larger than that considered for France only.
Global sales of bakery items and pastries World, ****-****, billion $ and % Agroalimentaire Canada
In ****, global sales of ...
1.3 Domestic market
Sales revenue of organic bakery products France, ****-****, million euros Agence Bio
The turnover of the bakery-pastry industry in France was **.* billion euros in ****, which represented ** billion baguettes sold per year. The sector experienced very strong growth in **** and especially ****, with bakery activity being driven by bakery catering (***) and an expansion ...
1.4 L'impact de la crise du Covid-19
Comme le montre le graphique ci-dessous, l'impact de la crise du Covid-** sur le marché des boulangeries et pâtisseries a été particulièrement significatif lors des périodes de confinement imposées par le gouvernment. Tout d'abord, l'indice de chiffre d'affaires a connu une première chute de **% entre Janvier ...
2 Demand Analysis
2.1 The French are major consumers of bakery products
Bakery products are integral to the daily life of the French, and as such are consumed by the majority of the population. For example, **% of French people say they eat bread, **% eat croissants and **% eat pain au chocolat. [***]
Consumption of bakery products France, ****, % IFOP
The large majority of French people are ...
2.2 The bakery at the heart of French daily life
The baker remains the most visited shopkeeper in France when measured on a monthly basis. The French pay visits almost three times a week (***), compared with only *.* monthly visits to hypermarkets and supermarkets, *.* monthly visits to the fruit and vegetable shop, and *.* monthly visits to the butcher. [***]
Monthly visits of different ...
2.3 Purchasing behaviour in the bakery industry
Selection criteria
France's history and experience with bread has led the main purchasing criterion to be quality: **% of the French consider it to be essential. After this, we find that the most important factors are:
the proximity of the point of sale for **% of those surveyed and local production, for **% of ...
2.4 New consumer expectations: diversity and organic products
A wide variety of breads
**% of French people claim to regularly consume * to ** different types of bread, and **% of them even claim to consume more than ** types of bread. [***] Indeed, breads originating from other countries all around the world are gradually paving their way into the french market. Thus, wraps, ...
2.5 The threat of new consumption patterns: the dietary factor
A large proportion of bakery products are perceived as unhealthy and dense in fat, which causes a considerable brake on demand.
For example, **% of French people are convinced that bread is a cause of weight gain, and this percentage rises to **% for **-** year olds. This is an important factor at ...
2.6 Focus sur les pâtisseries
D'après les données de Nielsen, l'année **** a enregistré un chiffre d'affaires annuel de ***,* millions d'euros pour la pâtisserie traditionnelle. Parallèlement, la pâtisserie industrielle a contribué à hauteur de *** millions d'euros sur la même période.
Répartition du chiffre d'affaires généré par les ...
3 Market structure
3.1 Fewer bakeries but more employees
The number of bakeries and pastry shops (***) has been declining since the beginning of ****. In fact, France only had **,*** bakeries and pastry shops in ****, compared to **,*** in ****. However, the number of employees has continued to increase, reflecting the attractiveness of this profession, with many apprentices in particular. Indeed, there were ***,*** employees ...
3.2 Competition from supermarkets and bread shops
While artisanal bakeries remain the main distribution channel for bread and other bakery products, they are not alone and face increasing competition from other distribution channels. Artisanal bakeries accounted for **% of the volumes sold in ****, compared with **% for bread shops, **% for hypermarkets and *% for supermarkets. [***]
Main distribution channels of bakery products France, ...
3.3 Exploitation type d'une boulangerie
L'observatoire FIDUCIAL **** des boulangeries pâtisseries repose sur des données recueillies en **** avant la crise sanitaire. Le dirigeant d'une boulangerie est en moyenne âgé de ** ans, et plus des */* des exploitations reposent sur un couple. De plus, environ ** % des exploitations sont situées en milieu urbain, avec une ouverture hebdomadaire ...
3.4 Un zoom sur Marie Blachère, le Pétrin Ribeïrou, les boulangeries dans la région Grand Est et dans la Région PACA
Zoom sur Marie Blachère
Marie Blanchère est une franchise qui a débuté en ****. En ****, la franchise comptait *** adresses, deux ans plus tard, elle atteignait les ***. Elle devrait, en cette fin d'année ****, atteindre les *** adresses. Ainsi, en moyenne, entre **** et ****, la franchise a ouvert ** nouvelles adresses par an. ...
3.5 Des niveaux de rentabilité qui dépendent de certains facteurs de réussite
Grâce aux données fournies par l'Insee, nous pouvons étudier la rentabilité moyenne du secteur. La boulangerie-pâtisserie est relativement peu rentable, affichant un taux de résultat d'exploitation autour de *%.
Source: ****
Par ailleurs, les performances financières des boulangeries-pâtisserie varient en fonction de nombreux facteurs propres à chaque point ...
4 Analysis of the offer
4.1 The different types of products
Bakeries and pastry shops offer a very wide range of products, which can be broken down into several activities including: bread, bakery products (***). Bakery represents the major part of the offer, with **% of the market value in ****, while pastries and cakes represent **% and **% respectively. [***]
Distribution of different types of products offered ...
4.2 Rising prices for bread and other bakery products
The production price of bakery items (***) has been rising steadily for almost ** years. In fact, with an index base of *** in ****, the producer price index for bakery items reached more than *** in August ****, which implies a *% increase in prices. [***]
Production price index of bread and other bakery products France, ****-**** Source: ...
4.3 Broadening the offer
The bakery catering
The consumption of bakery products is becoming more and more frequent at lunchtime, and in response to this, bakeries are now offering an increasingly broad range of sandwiches, as well as catering formulas. Many of them are also creating on-site catering areas to complement take-away sales. [***]
Bakeries can ...
4.4 Panorama inflationniste : prévisions pour le marché des boulangeries dans les années à venir et impact direct pour les artisans
L'inflation semble s'installer de manière durable
L'inflation ayant continué de surprendre à la hausse en raison de la progression inattendue des coûts énergétiques et la hausse des prix s'étant également généralisée, la BCE a rehaussé ses anticipations d'inflation. L'inflation annuelle devrait atteindre *,* % en ****, *,* % en **** et ...
4.5 L'offre en pâtisserie haut de gamme et de luxe
Il existe * types de pâtisserie en France. Les pâtisseries pures n’ont pas de volumes de vente stables et c’est d’ailleurs pour cette raison qu’elles diversifient de plus en plus leurs offres. Les pâtisseries-chocolateries qui proposent des confiseries et des chocolats artisanaux font généralement ...
5 Regulation
5.1 Trade regulations
Each category of bread displayed must be accompanied by a label (***), attached to the base of the rack where the bread is displayed. This label must contain the following information :
Exact denomination of the category of bread; Weight in grams for breads sold by the piece; Selling price (***); The selling price ...
5.2 The "bakery" designation
The use of the terms "bakery" or "baker" have been subject to regulation since the end of the ****s, by the law n°**-*** of ** May **** determining the legal conditions for exercising the profession of artisan bakers. [***]
Thus, the use of the designations "bakery" and "baker" is exclusively reserved for professionals ...
List of charts presented in this market study
- Consommation des produits de boulangerie
- Consommation quotidienne de pain
- Fréquence de consommation de pain
- Fréquence de consommation de croissants
- Visites mensuelles dans les commerces de proximité
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Latest news
Ker Cadélac expands its range of madeleines - 03/06/2024
- -Classic madeleines, known as coquilles, account for 88% of sales in this segment.
- - Ker Cadélac has a 10.8% market share.
Bakery: Le Duff swallows Dutch Pandriks - 17/04/2024
- Acquisition of the Pandriks group by Bridor, a subsidiary of the Breton giant Le Duff.
- - Pandriks employs 400 people, based in Meppel (Netherlands) and Fulda (Germany).
- - The aim of the acquisition is to expand Bridor's range of organic products and strengthen its positions in Northern Europe.
- - Bridor has already made acquisitions (Panidor in Portugal and Le Coq Cuisine in the United States)
- - Le Duff sales: from over 2 billion euros five years ago to 2.7 billion in 2023.
- - With the integration of Pandriks and its annual sales of 150 million euros, Le Duff expects to total nearly 3 billion euros in 2024.
- - Bridor is part of the industrial branch of the Le Duff Group, which also includes Cité Gourmande and Frial.
- - Le Duff aims to create a world leader in premium meals.
- - Le Duff employs 19,000 people worldwide.
Vif to manage Brioche Pasquier's factory park - 21/03/2024
- - Sales in 2022: 859 million euros.
- - Number of employees: 3,600.
- - Number of production sites: 17 (including 3 abroad: UK, USA, Spain).
- - Sales presence: Belgium, Italy, Portugal, Asia.
- - Five activities: brioche, rusks, patisserie, international, "Agri" division.
- Vif: - Sales in 2023: 28 million euros.
- - Number of employees: over 270.
- - Number of sites equipped: over 700.
- - Number of users: 18,000 in France and abroad.
Why Paul's bakeries are diversifying their activities - 05/02/2024
- In 2023, 52% of group sales were generated internationally
- Paul is present in 52 countries
- Number of outlets in selected countries: United Kingdom (36), United Arab Emirates (7), Indonesia (12), Morocco (30), Singapore (9), United States (12)
- Paul is present in 16 African countries
- By 2024, 70 openings are planned abroad
- In France, the Group has 401 sales outlets, including 80 directly operated outlets
- In 2021, the group sold "La durée" for 120 million euros, including 125 points of sale
- Sales under the banner in 2022 were €822 million
- The company employs 12,000 people under the banner They have 3 production sites
- The group has 401 sales outlets in France and 421 abroad.
Ladurée extends its brand to coffee shops and dessert bars - 25/01/2024
- The company, founded in 1862
- Lov Group, Stéphane Courbit's holding company,to buy the company from the Holder group in 2021.
- On the Champs-Elysées, the house known the world over for its macaroons has reopened
- A coffee shop opened this autumn near the Luxembourg Gardens in Paris.
- Paris plans to open 4 or 5 coffee chops by 2024.
- A new boutique-tea room opened last October in the 16th arrondissement of Paris
- The company already has three of its own outlets on the Côte d'Azur.
- The company is present in some twenty countries with 130 locations
- International sales account for 40% of total sales.
- 3 boutiques in Shanghai.
- In the United States, Ladurée is present in four cities
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