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MARKET OVERVIEW

1.1 Definition and presentation

Breakfast cereals are a combination of nutrients, mainly cereals such as wheat, oats or corn, with natural or artificial flavours and sugar.

Two types of cereals can be distinguished:

  • Ready-to-eat cereals are the most common: they include wheat-based cereals, children's cereals, cornflakes and mueslis;
  • Ready-to-prepare cereals Oatmeal: mainly based on oatmeal like porridge.

The breakfast cereal market consists of two distinct types of cereals: adult cereals and children's cereals. Each segment has different underlying dynamics. Indeed, a health aspect is very strongly attached to the cereal niche for children, while a dietary and taste aspect is particularly important in the adult market.

The global breakfast cereal market is doing well as it is expected to witness a CAGR of 4.3 over the period 2017-2025. The largest breakfast cereal market is in the U.S., accounting for USD 11.1 billion in 2020

The French market is in line with the global market in that the market has been growing for some years. However, the market is marked by a plethora of products, the breakfast cereal industry is dominated by very large players, such as Kellogg's. In France, the group represented about 40% of the market in 2019 .

Numerous players have emerged in recent years with a progressive fragmentation of the market. These players rely on a demand for niche products such as organic products, local products or products perceived as healthy by consumers such as granola or muesli. This niche demand was particularly accentuated in 2020 with the pandemic and the confinements that followed, as many French people changed their consumption habits and turned to healthier and more balanced products: to organic products. Thus, the main market players have perceived this new trend and are increasingly changing their recipes to obtain Nutri-score type A or B.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"


Businesscoot Response:

Publication OK Prepare a reply before publishing

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)