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MARKET SUMMARY

1.1 Presentation

Breakfast, understood as the first meal of the day , taken in the morning when getting up, mainly includes hot drinks such as coffee, tea, hot chocolate, fruit juices, bread and similar products and cereals .

The breakfast cereal market consists of two distinct types of cereals: adult cereals (45% of the market ) and children's cereals ( 32% ). Each of the segments has a different underlying dynamic. Indeed, a health aspect is very strongly attached to the children's cereal market while one aspect of the dietetics and taste is particularly important in the market for adults

The market is driven by very large groups The company is mainly foreign, with very extensive means of communication and production. Competition is therefore intense with a differentiation which is heavily focused on product marketing to differentiate itself within the departments of Large and Medium Surfaces (unique place of physical competition) .

The sector must deal with health issues in particular on the sugar content of the products and the real benefits that they provide to consumers. Thus, a significant part of the communication budgets is devoted to highlighting the dietary benefits of products.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

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