Buy the full study
Summary
The global cookie market was valued at US$106.8 billion in 2020, and is expected to grow at a compound annual growth rate of 3. 4% to reach $135.4 billion by 2025. This expansion is mainly due to emerging markets and innovation in products focused on health and environmental impact, such as organic, gluten-free, locally produced and diet products.
Although the French market experienced a steady decline in volume, with a drop of 1.1%, market value was sustained and even increased by 1.3% due to premiumization trends. The French market is characterized by a high penetration rate, with a reach of 96% of consumers in 2021, and individuals consuming an average of 8.19 kilograms per capita each year. Consumer preferences are evolving towards healthier choices against a backdrop of growing sugar aversion, prompting market players to adapt and innovate with health-conscious and environmentally-friendly products.
The French cookie market impacted by health concerns
In recent years, the French cookie market has been characterized by a perceptible shift in consumer demand towards healthier, higher-quality options, despite a general decline in sales volumes. This transition is marked by a growing preference for organic, gluten-free and made-in-France products, which goes hand-in-hand with a growing awareness of dietary considerations and environmental impact among French consumers.
Cookies are a staple food in French households, with the majority of consumption taking place at breakfast and snack time. In particular, children consume cookies mainly as a snack, which is monitored by their health-conscious parents. One of the main trends driving demand in the cookie market is thegrowing aversion to products with too much sugar or fat, as more and more people opt for balanced, nutritious diets.
In the face of concerns about "sugar bashing", sales in this category have been boosted by innovative, high-end products that promise not only indulgence, but also nutritional benefits. The French market showed a positive trend in value terms in 2021, with an increase of 1% on the previous year. Increased interest in healthy, environmentally-friendly products is illustrated by the impressive 25% growth in sales of organic cookies. What's more, the organic segment, although occupying 2.9% of total cookie sales, is recording steady growth, with around a quarter of the French population indulging in organic cookies.
Driven by consumer demand for health-conscious choices, the industry has been proactive in adapting its offerings, as evidenced by the significant number of new product launches focusing on attributes such as local production, sugar-free options and the inclusion of ingredients renowned for their nutritional value.
In conclusion, the French cookie market is going through a period of delicate growth, offset by a drop in volumes but supported by the premiumization of its offerings. Demand for healthier, environmentally-friendly options is evident, signalling that the future of the market is likely to be shaped by innovation that aligns pleasure with well-being.
The main competitors in the cookie market
Looking at the competitive landscape of the cookie market, a few key players clearly stand out, shaping the contours of the industry through their diverse product offerings and strategic market initiatives.
- Mondelez International stands out as a formidable giant, with its impressive portfolio of beloved brands such as Lu, Oreo, Granola, Mikado, Prince and Pépito. Their enduring presence and innovation in the sweet cookies segment have positioned them as market leaders, catering to the changing tastes of consumers worldwide.
- Saint-Michel Biscuits has earned an esteemed reputation as a purveyor of delicious treats. Known for their Saint-Michel and Bonne Maman brand cookies, they embody the essence of French baking tradition, balancing age-old recipes with contemporary flavors that resonate with cookie aficionados.
- Ferrero, renowned for its mouth-watering offerings such as Délichoc and the iconic Nutella B-Ready cookies. Its talent for fusing classic flavors with innovative designs keeps it at the forefront of the cookie conversation.
- Lotus Bakeries, although a global entity, brings a distinct touch to the market with its assortment of fine bakery products. Not only does it offer traditional flavors, it also appeals to niche audiences in search of new culinary experiences.
- Michel & Augustinis a brand that embodies ingenuity and adventure in biscuit-making. Its avant-garde approach to branding and product development has won it a devoted following, particularly among trend-setting young people.
- La Trinitaine is a testament to classic French bakery. Its regional specialties, such as galettes and palets bretons, transport consumers to the picturesque charm of Brittany, underlining the importance of heritage in the competitive cookie market.
- Groupe Poult has demonstrated robust performance with its diverse range of cookies that cater for traditional tastes and modern preferences, underlining the value of versatility in a market driven by consumer whims.
Together, these titans and pioneers of the cookie universe not only dictate the flavors of the day, they also navigate the undercurrents of changing consumer demands, spearheading innovation while honoring the timeless allure of a good old-fashioned cookie.
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 11/05/2023
Summary and extracts
1 Market overview
1.1 Presentation and definition of the market
Cookies sare dry cakes generally produced from flour, eggs, sugar, and sometimes fat. While cookies can be sweet or savory, this study focuses on the sweet cookie market, with savory cookies are the subject of another Businesscoot study.
It is different from the confectionery, pastries and pastries market, but like the latter, it offers a real diversity of products. Cookies are also different from cakes, which are soft.
Sweet cookies (with eggs, butter, etc.) are generally consumed at breakfast time or as a snack, at snack time or as a mid-morning snack.
The globalcookie marketwas worth US$106.8 billion in 2020 and is expected to grow at a CAGR of 3.4% through 2027. This growth is mainly driven by growth in emerging countries and by innovation, which is a major driver of the sector,
The French cookie market has been in continuous decline in volume for several years. In 2019, for example, sales volume fell by 1.1%. However, the decline in value is limited due to a move upmarket in products, which is manifested in higher prices. In 2019, the market even grew in value for the first time in 3 years, with a 1.3% increase in sales. The premiumization of the market is manifested in innovative, more expensive products that focus on improving the health and environmental effects of products. The organic, gluten-free, made-in-France and dietary segments are developing rapidly.
1.2 A global market that renews itself
In ****, the global cookie market was estimated at US$***.* billion. It is expected to grow at a CAGR (***) of *.*% to reach $***.* billion by ****.
Global Biscuit Market Size World, ****-****, US$ billion Source: ****
The cookie segments of the world's largest companies have been impacted, particularly due to the burgeoning debates regarding the ...
1.3 The French market: fragile growth
The French cookie and cake market was estimated at €*.*** billion in **** and includes several segments: cookies and cookies, soft cakes (***), breakfast cookies and gingerbread and nonettes. However, it excludes pastries, viennoiseries and confectionery.
The cookies segment, which refers to dry products in the cookies and cakes market, amounted to *.** billion euros ...
1.4 International Trade
Sweet cookies are recorded under the following Eurostat codes:
********: Sweet cookies; waffles and wafers wholly or partly coated or covered with chocolate or other preparations containing cocoa ********: Sweet cookies (***)
Imports
In ****, France imported *.** billion euros worth of sweet cookies, a stable trend in recent years. Imports of cookies France, ****-****, ...
1.5 The impact of Covid on the market
The arrival of Covid-** in the daily life of the French has also impacted their way of consuming. Indeed, as far as the cookie market is concerned, consumers expect more ethical products, organic, produced in a clean way, but without sacrificing the taste.
For this reason, the market players (***) have had ...
2 Analysis of the demand
2.1 Consumer profile and consumption habits
Cookies are products consumed by most of the French, since in ****, the penetration rate was **%.[***]
In addition, in ****, the French consumed an average of *.** kilograms of cookies per year per capita for an annual budget of € ***.*.[***]
In addition, the French consume cookies mainly for snacks and breakfast. However, children's consumption differs ...
2.2 Demand trends
Faced with the "sugar bashing" main growth relay of the cookie market is to bet on healthy products, better for health and the environment, such as organic, gluten-free, vegan or locally manufactured.
In ****, sales of organic cookies have thus increased by **%.[***]
In ****, **% of French people consumed organic cookies, compared to **% in ...
2.3 Differences by age and consumption of children
Frequency of consumption of sweetened snacks by age France, ****, in % Source: ****
The graph above highlights two types of profiles of heavy cookie consumers:
Children, who mainly consume at snack time, nearly * times a week. People over **, who consume cookies all day long (***).
Children in particular are privileged targets of the cookie ...
2.4 French people's favorite cookie brands
The graph below shows the favorite cookie brands of the French. The percentages represent the positive answers to the question "Do you like this brand?" for each brand of cookies.
The Saint-Michel brand is the most appreciated by the French who are a little less than **% to say they like ...
3 Market structure
3.1 The production of cookies
France has *** cookie and cake factories and the production of cookies and cakes represents **,*** direct jobs[***]
Sweet cookies are made from a dough that is prepared by kneading the raw materials for * to ** minutes depending on the type of kneading performed. The dough is then transferred to a vat to rest. ...
3.2 The distribution of cookies
The distribution channels for cookies and cakes, which are broader than the cookie segment, provide an overview of the distribution breakdown in the cookie market. The majority of biscuits are sold in supermarkets and hypermarkets, which account for almost three quarters of cookie and cake sales.
Hard-discount stores account for **% of ...
4 Analysis of the offer
4.1 Type of products
The graph below highlights the different types of products, their share of sales and their evolution.
Chocolate and fruit cookies are the most sold as they represented **.*% of sales in ****. Snack, pastry and dry cookies were also popular, accounting for **.*%, **.*% and **.*% of sales respectively in ****.
Cookie sales by category France, ****, in ...
4.2 The prices
Cookie prices are relatively dependent on wheat and grain prices. After a decline in prices between **** and ****, prices increased, with a *.*% price increase between **** and ****, before declining again over the **** - **** period.
Consumer price index for cookies and cakes (***) France, ****-****, base *** in **** Source: ****
This price increase is all the more ...
4.3 Supply trends: innovation, health and environment
The packaging is a considerable commercial argument in this sector, since it represents the image of the brand and must meet the requirements of consumers, particularly in terms of the convenience and conservation of products. Manufacturers are therefore playing with different formats and are increasingly offering individual packaging due to the ...
4.4 The importance of "healthy eating
The following results of a survey of French consumers give an idea of the most important criteria when buying food products. It can also be noted that **% of the French people had little or no confidence in the quality of the food products they buy or consume.
Most important criteria for ...
4.5 The Tour de France of cookies
5 Regulation
5.1 The truth about the label
The cookie market in France is subject to regulatory requirements that can constitute important barriers to entry. Certain strict rules regardinglabeling and allergens must be respected. Indeed, according to the Professional Charter of Biscuit and Cake Manufacturers of Francethe compulsory mentions must be clear on the packaging in order to allow ...
5.2 The Egalim Law
In order to further balance the relationship between producers and suppliers, the " food law " voted in October **** should influence the practices of the sector. It is about reversing the construction of prices that will be based first on production costs but also to balance the balance of power between producer and ...
6 Positioning of the actors
6.1 Segmentation
- Ferrero
- Biscuits Poult (Biscuit International Groupe)
- Galapagos Gourmet
- Biscuits Bouvard Groupe
- La Trinitaine
- Roullier Groupe
- Fossier Biscuits
- Intersnack (Knabber Geback Group)
- Filet Bleu
- United Biscuits
- Saint Michel Biscuits
- Lotus Bakeries
- Kambly
- Michel et Augustin
- La biscuiterie fine de France
- Biscuit International
- Ekibio (Groupe Lea Biodiversité)
- Loc Maria Biscuits Les Gavottes
- Oréo (Mondelez)
- Maison Taillefer
- Maison du biscuit
- Maison Colibri (Groupe Roullier)
- LU Biscuit (Mondelez)
- Le Ster le Patissier
- La Sablésienne
- La mère Poulard
- Bretzels Moricettes Mfp Poulaillon
- Ker Cadélac
- Gerblé
- Delacre (Ferrero Groupe)
- BN Biscuiterie Nantaise
- Biscuiterie Jeannette
- Biscuiterie Mistral (Dijon Céréales Coopérative)
- Biscuiterie de Montmartre
- Biscuiterie de la Pointe du Raz
- Biscuiterie de Provence
- Armor Délice
- Biscuiterie de Kerlann
- La Fabrique Cookies
List of charts
- Worldwide cookie market size
- French cookie market size
- Trends in the French cookie market
- Moments de consommation des biscuits en fonction des âges
- Part des consommateurs de biscuits biologiques en fonction du régime alimentaire
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Danone to sell Michel et Augustin to Italy's Ferrero - 08/12/2023
- Danone first acquired a 40% stake in Michel et Augustin in 2016, then took over the remainder in 2020.
- Danone had sold Lu to Kraft Foods (which became Mondelez in 2012) for $5.3 billion in 2007.
- Ferrero acquired Delacre cookies in 2016, then Kellogg's cookies in 2019 for $1.15 billion.
- In 2017, Ferrero accounted for 60% of growth in the cookie category on the French market.
- Michel et Augustin is present in the United States, Shanghai, Hong Kong, Belgium, Germany and Switzerland
Alpina Savoie and Heimburger taken over in full by investment fundsBuyout of Alpina and Heimburger by investment funds. - 27/09/2023
- The Galapagos Group has sold its majority stake in Aster Développement (Alpina Savoie and Heimburger) to Crédit Mutuel Equity and Bpifrance
- The merger of Alpina Savoie and Heimburger took place in 2022.
- Aster Développement, headed by Nicolas Guize, generates sales of 85 million euros and employs 260 people at its plants in Chambéry (73) and Marlenheim (67)
Galapagos: Alpina Savoie and Heimburger fully acquired by funds - 16/09/2023
- The family group that owns Loc Maria Biscuits has sold its stake in Aster Développement to Crédit Mutuel Equity and Bpifrance.
- Breton group Galapagos owns Loc Maria Biscuits (Gavottes).
- The merger of Alpina Savoie and Heimburger in 2022 brought together two regional pasta specialists.
- Aster Développement (Alpina Savoie and Heimburger) has sales of around 85 million euros.
- Aster Développement employs 260 people at its plants in Chambéry (73) and Marlenheim (67). Aster Développement has ambitions for growth in professional markets nationwide.
Delacre diversifies its range - 05/05/2023
- Five new products: two traditional cookies and three cookie recipes
- Intensément caramel and Sablé dark chocolate: €2.49 for 130g
- Three cookie references: Classique aux noisettes, Double chocolat, Triple chocolat: 2.49€ for 136g
- Ferrero acquired Biscuiterie Delacre in 2016
- Cookie market sales in 2022: €2.4 billion
- Year-on-year growth in the cookie market: 3.7
- Share of Ferrero sales (Kinder, Nutella, etc.): 7%
A Guingamp, la biscuiterie Saint-Michel s'agrandit au bord de la RN12 - 14/04/2023
Roullier in Saint-Malo: sales up 100% in 4 years - 11/04/2023
- The Roullier Group's sales have been multiplied by 2 in four years, rising from 2 billion euros in 2019 to 4.2 billion euros in 2022.
- 75% of sales are generated outside France.
- The Roullier Group employs some 7,200 people in 42 countries, including 900 in France.
- The company's products are sold in 125 countries.
- Headquartered in Saint-Malo, the group has seven activities: food processing, algology, renewable energy, magnesia, phosphate, plastics and Timac Agro.
- The group's rapid expansion is due to 11 acquisitions made over the last 3 years on 4 different continents.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the cookie market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
