The cookie market - Brazil

1.1 Market presentation

Cookies are dry cakes usually made from flour, eggs, sugar and sometimes fat. Although cookies can be sweet or savory, this study focuses on the sweet cookie market, while savory cookies are the subject of another Businesscoot study.

The cookie market is different from the confectionery, pastry and Viennese pastry markets, but, like the latter, it offers a real diversity of products. Cookies also differ from cakes, which are soft. Sweet cookies (with egg, butter, etc.) are usually eaten as part of breakfast or as a mid-morning snack.

The global cookie market has been growing steadily for a number of years and is expected to continue growing at an annual growth rate of 6.6% until 2027. This growth is mainly driven by growth in emerging countries and innovation, which is one of the main drivers of the sector.

According to the Brazilian Institute of Geography and Statistics (IBGE), the cookie market in Brazil has shown significant growth in recent years. In 2022, the sector contributed around R$10 billion to the country's food and beverage industry. This increase is driven by a mix of factors, including the demand for practical and convenient snacks, the diversity of flavors and ingredients and consumers' growing awareness of healthy and nutritious options.

An emerging trend in the cookie market is the increased demand for healthier and more natural products. Consumers have shown a growing interest in cookies that contain organic ingredients, less sugar and gluten- and lactose-free options. In addition , cookies that meet specific needs, such as vegan and functional diets, are gaining popularity.