The cookie market - Germany
An analysis with all the essential information for a clear, complete and quantified view of this market.
SectorAI — Query French markets. Access the data that makes the difference.
Ask the questions you care about on any market — including niche or emerging ones.
Get reliable answers built from private professional content, inaccessible to generalist AIs (GPT, Gemini, Mistral, etc.).
Study Overview
The market for cookies includes a wide range of products. There are different types of cookies(salty, sweet, for children, traditional, organic). It is a highly diversified but competitive market. The global market for cookies is growing at a CAGR of 6.6% .[The Business Research Company] However, the market is crisis-prone, and the COVID-19 pandemic has had an impact on cookie consumption. This impact has changed the way cookies are selected. Currently, the major producers of cookies are the United States and Western European countries. This market is also highly competitive in Germany. There is a strong presence of international brands:
Mondelez International (Oreo, Milka, Toblerone). Nestlé (Kitkat)
Read moreShow less
But also from German brands such as:
Bahlsen Leibniz Lambertz
High quality cookies are becoming more and more popular among consumers. Nutritional values are very important in the selection of cookies. The typical consumers of cookies of this rank are city dwellers, the affluent class. Organic cookies have gained significant market share. Traditional recipes that are vegan and gluten-free are also extremely popular. Consumers also pay close attention to the environmental impact of their cookie consumption, which is why organic and fair trade cookies are so popular.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Introduction
- 1.2 Global market
- 1.3 Declining sales in Germany
- 1.4 Foreign trade
2. Demand analysis
- 2.1 Consumer profiles and consumer behavior
- 2.2 Current trends - demand for sugar-reduced cookies on the rise
- 2.3 favorite types of cookies of the Germans
- 2.4 Most popular cookie brands of Germans
3. Market structure
- 3.1 Biscuits production
- 3.2 Operations and employees
- 3.3 Distribution channels
4. Offer analysis
- 4.1 Product types
- 4.2 Seasonal product types
- 4.3 Prices and price development
- 4.4 Best seller cookies
- 4.4 Current trends - range of innovative and healthy products
5. Guidelines
- 5.1 Government regulations
- 5.2 Legislation for more child protection in advertising
The cookie market - Germany
Similar studies
The delicatessen market - Germany
The sushi market - Germany
The fast food market - Germany
The market of tea rooms - Germany
What our clients say
Frequently asked questions
You can contact us for any request (catalog of available studies, subscription, information about a study, custom study, ...)