The hairdressing market - Spain

The low-cost hairdressers mostly sole proprietorships and ethnic salons;

The modern hairdressing salons with low prices and varied services at very competitive prices (it is in this category that franchise chains can be classified);

The premium centres with higher prices and services with very high added value.

The salons low - cost and the salons modern represent approximately two thirds of the total number of exhibitions . The top ten companies in the sector alone total ~10% of the market value. The hair salon market in Spain has a few tens of thousands of companies, including one majority of sole proprietorships operator a local clientele . The market is therefore highly competitive with many flagship brands that are also developing into franchises but remain reserved for wealthier customers. A report from the Stanpa (Asociación Nacional de Perfumería y Cosmética) carried out in collaboration with Key Stone and delivered in 2016 provides us with precise data on the hair salon market in Spain. So, according to this report, 85% of women and 65% of men regularly visit a hair salon, which corresponds to 16 and 12 million people respectively per year, or a market of 28 million people . The female gender is also distinguished by having a high percentage of female users with higher than average consumption: 12 million of female users are "female" heavy users "and every quarter, 5.5 million of them visit a professional hair salon. The report also tells us that Spain has a hairdresser for 900 inhabitants This is higher than the European average of one show per 1500 inhabitants. This is therefore a specific cultural feature of Spain. As the market is a multitude of local markets, the proximity of brands within territories is essential. Innovation is driving the market strongly with a recurrence of new product releases, mainly on accessories (lacquers, gels, etc.).