the hair care market | Spain

1.1 Definition and presentation

Hair care includes a range of products (shampoos, but also conditioners, mousses, colorings, soothing treatments, masks, oils, etc.) that aim to take care of the scalp of individuals. This market research also includes accessories that are used to maintain the hair (hair dryers, dyes, etc.).

Globally, the hair care market is experiencing steady growth in sales. The top two global markets are the United States and China, while market growth is driven by increased spending on the Asian continent. The market has held up well to the emergence of covid-19 thanks to sales mainly in mass retailers that remain open to the public, and a strong interest in personal care products. Multinationals such as Unilever and Procter & Gamble are omnipresent in this market, alongside beauty and cosmetics specialists such as L'Oréal and Nivea.

In Spain, the main shampoo brands used by men are: Head & Shoulders, Pantene Pro V, Garnier Fructis, Sanex, Timotei, Clairol Herbal Essence, etc. note that the most used brands are different for female customers who prefer: Pantene Pro V, L'Oreal Elvive, Garnier Fructis, TRESemmé, Schwarzkopf Gliss and Orginial Remedies. Sales of organic and respectful products are on the rise, especially in the larger cities, while new "Made in Spain" brands are entering the market.