Content of the study:MARKET OVERVIEW
1.1 Definition and presentation
Hair care includes a range of products (shampoos, but also conditioners, mousses, colorings, soothing treatments, masks, oils, etc.) that aim to take care of the scalp of individuals. This market research also includes accessories that are used to maintain the hair (hair dryers, dyes, etc.).
Globally, the hair care market is experiencing steady growth in sales. The top two global markets are the United States and China, while market growth is driven by increased spending on the Asian continent. The market has held up well to the emergence of covid-19 thanks to sales mainly in mass retailers that remain open to the public, and a strong interest in personal care products. Multinationals such as Unilever and Procter & Gamble are omnipresent in this market, alongside beauty and cosmetics specialists such as L'Oréal and Nivea.
In Spain, the main shampoo brands used by men are: Head & Shoulders, Pantene Pro V, Garnier Fructis, Sanex, Timotei, Clairol Herbal Essence, etc. note that the most used brands are different for female customers who prefer: Pantene Pro V, L'Oreal Elvive, Garnier Fructis, TRESemmé, Schwarzkopf Gliss and Orginial Remedies. Sales of organic and respectful products are on the rise, especially in the larger cities, while new "Made in Spain" brands are entering the market.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
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Reviews (3)
The men's razor market - France
Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites
Businesscoot Response:
Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The essential oils market - France
Publicado en 09/01/2022 by Lorraine Ferry
Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields
Businesscoot Response:
Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The make-up market - France
Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.
Businesscoot Response:
Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
Customer cases and references
