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MARKET OVERVIEW

1.1 Definition and scope of study

The condom is a product most often made from latex, used as a means of contraception and protection against sexually transmitted diseases. While the condom market represents both the male and female versions of the product, it is important to note that the female condom is very much under-represented in the market and therefore the main focus of this study will be on the male condom. In Spain, the male condom represented almost 60% of the anti-contraceptive market in 2016. [IPMark]

The global condom market is growing and is expected to continue to grow in the coming years. However, this dynamism should be put into perspective depending on the region. The Chinese market, for example, has strong growth potential compared to the European and American markets which are more mature. As of 2020, the global condom market was estimated at 8.7 billion US dollars.

In Spain, however, the trend is different. While the country remains one of the biggest consumers of condoms worldwide, the consumption has been decreasing over the years, with an approximately 30% decrease in the number of condoms used in the country between 2009 and 2019. This decrease in condom usage (predominantely by the younger generations) explains the drastic increase in the number of sexually transmitted diseases recorded in the country within the same period of time.

The Spanish condom market is very much dominated by two main brands, Durex and Control. Over the years, the players in the sector considerably expanded their product range to go beyond the function of contraception or protection, and now offer numerous products to improve the sexual experience. Innovation therefore plays a key role, as does the development of an increasingly high-end offering. Among the wide range of condom types on offer, there are ribbed, micro-beaded, heat-effect, or extra-thin condoms, to name but a few.

While condoms are still mostly distributed by supermarkets and pharmacies, the role of online retailers (namely Amazon) has been steadily increasing over the years.

Finally, it is important to note that the condom remains a very specific product because it is linked to the health sector. For example, in 2019, the Spanish Ministry of Health announced the launch of a study on free condoms as part of a plan to fight HIV. The impact of the public organisations is therefore an element that could profoundly change the organization of this market.

1.2 A growing global condom market

The male condom in the world

The global condom market is experiencing strong growth, driven in particular by growing demand from Asian countries.

Global condom market size World, ****-****, in US$ billion Source: ****

The graph above shows the increasing value of the global condom market from **** to ****; in this period, a ...

1.3 A shrinking Spanish market

For the last ** years, the usage of condom in Spain has been decreasing. As it can be seen in sections *.*-*.* of this study, there are many reasons for the loss of popularity of condoms, however, a big factor for the decrease in value of the condom market in Spain is ...

1.4 Imports and exports

For this section we use UN Comtrade to obtain the trade balances for Spain with the world for the category ****** - "Rubber; vulcanised (***), sheath contraceptives".

With around $**.* million and over $*.* million worth of imports and exports (***) [***].

However, as it can be seen from the graph below, it is important to note ...

1.5 The impact of Covid-19

Because of the lockdown imposed by the Spanish government in order to contain the spread of Covid-**, the country saw a significant increase in the sexual activity of its population. In fact, Spain experienced a **% increase in the number of condoms sold between January and April ****. Compared to other European countries, ...

DEMAND ANALYSIS

2.1 The most popular method of contraception in Spain

According to a survey conducted by SEC (***). However, this was only just, as nearly **% of people surveyed prefer not to wear any contraceptives [***].

Most popular methods of contraception in Spain Spain, ****, in % Source: ****

Moreover, it is also important to note that **% of people surveyed constantly use some method of contraception when ...

2.2 Who uses condoms in Spain?

Condoms are predominantely used by younger demographics, getting progressively less and less popular as people get older. Similarly, while the contraceptive pill is most popular for girls aged between ** and **, it follows a similar trend as condoms; decreasing popularity as people get older.

On the other hand, while not using contraception ...

2.3 Decreasing popularity of condoms

In Spain, the use of contraception has been following a downwards trend over the last decade and it is because of the younger generations (***).

Use of contraception in Spain ****-**** Source: ****

Meanwhile, the use of condoms in Spain for the **-** demographics fell by *% between **** and ****, going from **% to **% [***]

This is ...

2.4 A clear distinction between social classes

Apart from the trend that the younger generations are giving less importance to the use of condoms, it is also important to note that the use of condom is also very much different depending on the social class of the user.

According to to a **** survey conducted by HBSC, the use ...

MARKET STRUCTURE

3.1 Production centred in Asia

Gloabally, the most common male condom brands include Durex, Manix, Intimy, Protex, Nepenthes, My.Size specialize. For females, notable brands include Ormelle and Mifarma.

As noted in the introduction, the male condom is made either from latex from the sap of the hevea tree, or in polyurethane obtained from petroleum derivatives. ...

3.2 Diversified channels of distribution

In Spain, there are * main channels of distribution of condoms:

Supermarkets Pharmacies Internet (***) Vending machines Distributed free of charge by different establishments/authorities (***)

Supermarkets and pharmacies make up the larger share of the distribution of condoms. For instance, the brand Control (***) distributes **% of their condoms through supermarkets and pharmacies. Meanwhile, Durex ...

3.3 A highly concentrated market

Durex and Control are by far the * most popular condom brands in Spain. In fact, research suggests that both Durex and Control combined controlled approximately ***% of the market in ****, with Durex having **% of it and Control with **% of it [***]. 

Market share of condom brands Spain, ****, in % Source: ****

In the three biggest ...

ANALYSIS OF THE OFFER

4.1 Product Overview

In Spain there is a large variety of condoms being offered, ranging by size, thickness, texture and taste among others. Here are the most popular types of condoms sold in Spain [***]:

Classic condoms - These is the most popular type of condom. They are transparent, thin and lubricated Condoms XL - ...

4.2 Price analysis

From the * main distribution channels (***), the prices are all more or less within the same range. Online is the distrubution channel with the biggest range in prices, as a single condom can be sold for as low as €*.**, or as high as €*.**. Meanwhile, the range of prices for pharmacies and supermarkets ...

REGULATION

5.1 Regulations

At the international level, condoms, as medical devices, are required to comply with ISO standards. This framework includes standards that relate to the quality of materials, products, processes and services published by the International Organization for Standardization. Below follows a non-exhaustive overview of what this framework encompasses in particular:

The ISO ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • Reckitt Bencksider (Durex)
  • Gruppo Artsana
  • Mercadona
  • Carrefour
  • Mifarma
  • Amazon
  • CondonZ

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Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

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Auditeur

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

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Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.