1.1 Definition and scope of study
The condom is a product most often made from latex, used as a means of contraception and protection against sexually transmitted diseases. It is available in male and female condoms and occupies a hegemonic position in the market: in Spain, the condom represents almost 60% of the anti-contraceptive market. [IPMark]
The global condom market is growing and is expected to continue to grow in the coming years. However, this dynamism should be put into perspective depending on the region. The Chinese market, for example, has strong growth potential compared to the European and American markets which are more mature.
The Spanish condom market is dominated by two main brands, Durex and Control. Over the years, the players in the sector considerably expanded their product range to go beyond the function of contraception or protection, and now offer numerous products to improve the sexual experience. Innovation therefore plays a key role, as does the development of an increasingly high-end offering. There are ribbed, micro-beaded, heat-effect, or extra-thin condoms. Finally, a more responsible and sustainable offer is also emerging, developed from non-polluting, biodegradable or fair trade products.
Finally, it is important to note that the condom remains a very specific product because it is linked to the health sector. For example, in 2019, the Spanish Ministry of Health announced the launch of a study on free condoms as part of a plan to fight HIV. The impact of the public organisations is therefore an element that could profoundly change the organization of this market.
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