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MARKET OVERVIEW

1.1 Market definition

The condom is a mechanical contraceptive as well as a means of protection against sexually transmitted infections and HIV . It is available in male and female condoms. It is made either in latex which is the sap of the hevea tree, or in polyurethane obtained from petroleum derivatives.

Because of the development and increasing complexity of the condom supply, the sector may also resemble a sub-segment of the market for the well-being and sexual pleasure as well as vibrating rings, sex toys or lubricants.

The global condom market is in full growth and should remain so for years to come. Increased accessibility as well as less stigma around the product will contribute to increased usage. However, growth vary greatly depending on regions and the maturity of markets. For instance, the Chinese market has stronger growth potential compared to Europe and America.

In France, the condoms market is mature and highly concentrated since it is organized around three major players. As urbanisation increases, together with the fact that numerous communication campaigns raise awareness of the importance of "protecting" oneself during sexual intercourse, the condom market will remain stable going forward.

To ensure this stability and trigger growth, the product offering continues to be dynamic as players look to shift the status of condoms from a contraceptive to a experience enhancer. For example, there are ribbed, micro beaded condoms, with heating effects, or giving the sensation of not being worn. A more responsible and sustainable offer is also emerging, developed from non-polluting, biodegradable or fair trade products.

Finally, condom sales in France occur mainly in pharmacies, and in super-and hypermarkets. The use of the female condoms is rarer, as women prefer to use the pill or intrauterine devices for contraception. 

 

1.2 A growing global market with varied dynamics

The male condom in the world The global condom market is experiencing strong growth, driven in particular by growing demand from Asian countries.

Global condom market size World, ****-****, in US$ billion Source: ****

The graph above shows the value of the global condom market from **** to ****; in this period, a CAGR ...

1.3 A significant French market

To estimate the domestic market size we use the average price per condom multiplied by the amount of condoms sold in France. 

The average price (***). 

The average price can also be computed: [ (***)

The number of condoms sold in France in **** (***) were ***,***,***. [***]

To obtain a market size (***) we use the following ...

1.4 International Trade

For this section we use UN Comtrade to obtain the trade balances for France with the world for the category ****** - "Rubber; vulcanised (***), sheath contraceptives". 

Trade balance for contraceptives France, ****-****, in USD million and % Source: ****

The graph above depicts France's trade (***) for condoms. We can see a clear discrepancy in ...

DEMAND ANALYSIS

2.1 Profile Analysis: The French Consumer

In this section we illustrate consumer behaviour with regards to the usage of condoms in France. 

Have you used a condom in the last ** months with your sexual partner(***)? France, ****, in % Source: ****

In a survey from **** it was revealed that more than half (***). Another **% answered that they did so regularily, and ...

2.2 Consumption focused around Paris

Number of condoms sold in France, per region France, ****, in % Source: ****

The graph above depicts the number of condoms sold in **** in France; we can see that Île-de-France dominates this (***), whilst Auvergne-Rhône-Alpes accounted for close to ** million sold. 

These figures are strongly related (***) to population. In other words, the higher ...

2.3 Environmental trends affecting the industry

In line with the general societal trend towards more responsible consumptions, vegan, gluten-free and ecological condoms have appeared on the market. [***]

The brands marketing these products focus their communication on the fact that polyurethane condoms are made from petroleum derivatives, that casein, a protein of animal origin that makes latex softer, ...

MARKET STRUCTURE

3.1 Production centred in Asia

Gloabally, the most common male condom brands include Durex, Manix, Intimy, Protex, Nepenthes, My.Size specialize. For females, notable brands include Ormelle and Mifarma.

As noted in the introduction, the male condom is made either from latex from the sap of the hevea tree, or in polyurethane obtained from petroleum derivatives. ...

3.2 Distribution is mainly in supermarkets and hypermarkets

Condoms can be found in * types of places namely:

All pharmacies in France; Large and medium Surfaces (***); Vending machines, often found in public toilets; E-commerce (***); Distributed free of charge at the family planning, HIV centres and other associations such as in universities.

Distribution of condom sales between GMS (***) and pharmacies France, ...

3.3 A highly concentrated market

The sexual well-being market, strongly linked to the condom market, is dominated by three players, and only slightly more brands. Reckitt-Benckiser with its' famous Durex brand controls nearly **% of sales of products in the segment, far ahead of Lifestyles and Juva Santé. [***]

Indeed, barriers to entry are high as players such ...

ANALYSIS OF THE OFFER

4.1 Product overview

Product overview

Below follows an overview of what categories of products Durex are selling, which is representative of what products are on the market as of today:

Ribbed and dotted condoms (***) ex: Durex Intense Ribbed & Dotted Large & XL Condoms (***); ex: Durex Comfort XL Thin & Ultra Thin Condoms (***) ex: Durex Thin Feel, ...

4.2 Price analysis

Source: ****

On top of condoms which are distributed and sold, we find condoms free of charge distributed in places such as Family Planning and Study Centres, testing centres and HIV associations. Fuelled by annual government procurement, these centres benefit from government intervention in the sector. Indeed, according to GSMC Mutual *** million ...

4.3 Condoms enhancing the sexual experience

After the success of the Skyn condoms promising a sensation "without condom", condoms have increasingly become ribbed, micro beaded (***) or with heating effects, following the pursuit for sensations and play in the sexual practice.  

Included in this scope of innovative products are condoms that give the feeling of not wearing anything ...

4.4 A more sustainable offer

Following the general movement towards more responsible consumption, vegan, gluten-free or ecological condoms are appearing on the market. The brands marketing these products focus their communication on the fact that polyurethane condoms are made from petroleum derivatives, and that to those made from latex is often added casein, a protein of ...

REGULATION

5.1 International and national regulations governing the sector

At the international level, condoms, as medical devices, are required to comply with ISO standards. This framework includes standards that relate to the quality of materials, products, processes and services published by the International Organization for Standardization. Below follows a non-exhaustive overview of what this framework encompasses in particular:

The ISO ...

POSITIONING OF THE PLAYERS

6.1 Companies

  • Reckitt Bencksider
  • Juva santé
  • Laboratoires Sugant France
  • Le Roi de la Capote
  • Leclerc
  • Auchan
  • Carrefour

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Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

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Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

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Market Research Analyst

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Azelie P.

Market Research Analyst @Businesscoot

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Market Research Analyst @Businesscoot

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Jules D.

Consultant

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Alexia V.

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Emil Ohlsson

Emil Ohlsson

Anna O.

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Gabriel S.

Gabriel S.