the condom market | France

2.1 Profile Analysis: The French Consumer

In this section we illustrate consumer behaviour with regards to the usage of condoms in France. 

Have you used a condom in the last ** months with your sexual partner(***)? France, ****, in % Source: ****

In a survey from **** it was revealed that more than half (***). Another **% answered that they did so regularily, and ...

2.2 Consumption focused around Paris

Number of condoms sold in France, per region France, ****, in % Source: ****

The graph above depicts the number of condoms sold in **** in France; we can see that Île-de-France dominates this (***), whilst Auvergne-Rhône-Alpes accounted for close to ** million sold. 

These figures are strongly related (***) to population. In other words, the higher ...

2.3 Environmental trends affecting the industry

In line with the general societal trend towards more responsible consumptions, vegan, gluten-free and ecological condoms have appeared on the market. [***]

The brands marketing these products focus their communication on the fact that polyurethane condoms are made from petroleum derivatives, that casein, a protein of animal origin that makes latex softer, ...

3.1 Production centred in Asia

Gloabally, the most common male condom brands include Durex, Manix, Intimy, Protex, Nepenthes, My.Size specialize. For females, notable brands include Ormelle and Mifarma.

As noted in the introduction, the male condom is made either from latex from the sap of the hevea tree, or in polyurethane obtained from petroleum derivatives. ...

3.2 Distribution is mainly in supermarkets and hypermarkets

Condoms can be found in * types of places namely:

All pharmacies in France; Large and medium Surfaces (***); Vending machines, often found in public toilets; E-commerce (***); Distributed free of charge at the family planning, HIV centres and other associations such as in universities.

Distribution of condom sales between GMS (***) and pharmacies France, ...

3.3 A highly concentrated market

The sexual well-being market, strongly linked to the condom market, is dominated by three players, and only slightly more brands. Reckitt-Benckiser with its' famous Durex brand controls nearly **% of sales of products in the segment, far ahead of Lifestyles and Juva Santé. [***]

Indeed, barriers to entry are high as players such ...

4.1 Product overview

Product overview

Below follows an overview of what categories of products Durex are selling, which is representative of what products are on the market as of today:

Ribbed and dotted condoms (***) ex: Durex Intense Ribbed & Dotted Large & XL Condoms (***); ex: Durex Comfort XL Thin & Ultra Thin Condoms (***) ex: Durex Thin Feel, ...

4.2 Price analysis

Source: ****

On top of condoms which are distributed and sold, we find condoms free of charge distributed in places such as Family Planning and Study Centres, testing centres and HIV associations. Fuelled by annual government procurement, these centres benefit from government intervention in the sector. Indeed, according to GSMC Mutual *** million ...

4.3 Condoms enhancing the sexual experience

After the success of the Skyn condoms promising a sensation "without condom", condoms have increasingly become ribbed, micro beaded (***) or with heating effects, following the pursuit for sensations and play in the sexual practice.  

Included in this scope of innovative products are condoms that give the feeling of not wearing anything ...

4.4 A more sustainable offer

Following the general movement towards more responsible consumption, vegan, gluten-free or ecological condoms are appearing on the market. The brands marketing these products focus their communication on the fact that polyurethane condoms are made from petroleum derivatives, and that to those made from latex is often added casein, a protein of ...

5.1 International and national regulations governing the sector

At the international level, condoms, as medical devices, are required to comply with ISO standards. This framework includes standards that relate to the quality of materials, products, processes and services published by the International Organization for Standardization. Below follows a non-exhaustive overview of what this framework encompasses in particular:

The ISO ...

6.1 Companies

• Reckitt Bencksider
• Juva santé
• Laboratoires Sugant France
• Le Roi de la Capote
• Leclerc
• Auchan
• Carrefour