the condom market | France

1.1 Market definition

The condom is a mechanical contraceptive as well as a means of protection against sexually transmitted infections and HIV . It is available in male and female condoms. It is made either in latex which is the sap of the hevea tree, or in polyurethane obtained from petroleum derivatives.

Because of the development and increasing complexity of the condom supply, the sector may also resemble a sub-segment of the market for the well-being and sexual pleasure as well as vibrating rings, sex toys or lubricants.

The global condom market is in full growth and should remain so for years to come. Increased accessibility as well as less stigma around the product will contribute to increased usage. However, growth vary greatly depending on regions and the maturity of markets. For instance, the Chinese market has stronger growth potential compared to Europe and America.

In France, the condoms market is mature and highly concentrated since it is organized around three major players. As urbanisation increases, together with the fact that numerous communication campaigns raise awareness of the importance of "protecting" oneself during sexual intercourse, the condom market will remain stable going forward.

To ensure this stability and trigger growth, the product offering continues to be dynamic as players look to shift the status of condoms from a contraceptive to a experience enhancer. For example, there are ribbed, micro beaded condoms, with heating effects, or giving the sensation of not being worn. A more responsible and sustainable offer is also emerging, developed from non-polluting, biodegradable or fair trade products.

Finally, condom sales in France occur mainly in pharmacies, and in super-and hypermarkets. The use of the female condoms is rarer, as women prefer to use the pill or intrauterine devices for contraception.