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Summary
The global condom market, from 2020 and beyond, is growing robustly, with a forecast compound annual growth rate (CAGR) of 8.5% from 2017 to 2023. Asian countries, particularly China, are driving demand with a forecast CAGR of 12% from 2016 to 2024, enabling the Chinese market to increase significantly in value from $1.8 billion in 2015 to $5 billion. Market dynamism shows regional variations, with developing countries experiencing accelerated growth due to government initiatives and the need to combat STIs. By contrast, mature markets such as Europe and North America are focusing on advertising and product innovation.
The French condom market, in particular, is mature and concentrated, with three major players dominating the scene. France represents 0.5% to 3.4% of the global market, with an estimated domestic market size of between 43 and 273 million euros in 2019. Trends in France indicate a move towards sustainability in product offerings, with the emergence of vegan, gluten-free and eco-friendly condoms. Condom sales are mainly in pharmacies and super/hypermarkets, with a significant 5.5% of annual sales coming from government-distributed condoms. Despite this growth, the female condom remains unpopular, due to its cost and complexity.
Internationally, condoms must meet ISO standards, and production is centered in Asia, particularly in countries such as Thailand and Malaysia. The market is also undergoing a shift towards condoms that enhance the sexual experience, with increased sales in the thinner and latex-free condom segments.
Condom market trends and dynamics in France
In the field of contraception and sexual health, condoms have consolidated their position not only as a means of preventing pregnancy, but also as an essential barrier against sexually transmitted infections and HIV. While there are male and female condoms, the former, made from latex derived from the sap of the rubber tree or synthetic polyurethane, dominate the market. The global condom market is booming, and France is no exception, albeit with some nuances. The French market is mature and highly concentrated around a few major players, but it is showing signs of a stable trajectory of growth and innovation.
Indeed, the trend seems to be towards enhancing the sexual experience with ribbed, stippled and microbeaded patterns, as well as heated effects and ultra-fine variants promising a natural sensation. This innovative fervor is reinforced by the demand from environmentally conscious people who opt for biodegradable or fair-trade products. The average French consumer can expect to spend between 0.38 and 2.43 euros per condom, with an average price of around 1.41 euros. This could translate into a domestic market of around 43 to 273 million euros, representing a share of the global market estimated at around 6 to 40 billion euros. given that 87% of the French population knows what a condom is, market penetration potential remains high.
Consumer behavior studies suggest that the majority (over 80%) of French people have already used condoms, and that a significant proportion use them systematically. The reason for not using a condom seems to be strongly linked to being in a committed relationship. A significant proportion of young people aged 15-29 account for the majority of condom users, although they also account for a high number of gonococcal and chlamydial infections, indicating a lack of effective use or consistent behavior. Geographically, the number of condoms sold is concentrated around urban centers, particularly in the Île-de-France region, corroborating the correlation between population density, urbanization and the use of sexual health products. Young people and students also make a significant contribution to sales figures.
In terms of supply, France's dependence on imports is clear, with imports far exceeding exports. Key players around the world, particularly Asian countries such as Thailand, Indonesia and Malaysia, are at the forefront of condom production due to their advantage in raw materials. As a result, France benefits from a diversified flow of imports, with Belgium being one of the main players in the condom market
Industry giants and niche competitors at a glance
The condom market is a dynamic field where global giants coexist with niche specialists, each carving out its own segment in a diversified industrial landscape. Players range from the big names synonymous with protection and intimacy to newcomers capitalizing on emerging consumer trends.
- Reckitt Benckiser (Durex): Reckitt Benckiser is a household name in the sexual wellness market, with the iconic Durex brand. Durex is more than just a label; it represents a heritage of trust and quality in the condom industry. With an extensive product range from ultra-thin to extra-safe, Durex caters to a wide range of consumer preferences, remaining at the forefront of the market through continuous innovation and aggressive marketing strategies.
- Juva Santé (Manix and Intimy): A major player in its own right, Juva Santé has established a strong presence in the French market with brands such as Manix and Intimy. These brands have carved out substantial market shares by winning over consumers with the quality and variety of their products, which focus on improving sensations and comfort.
- Laboratoires Sugant France (Skyn): Specializing in latex-free condoms, Laboratoires Sugant's Skyn brand has attracted the attention of consumers looking for a more natural feel with their barrier contraceptives. It has enjoyed impressive growth, particularly appealing to those allergic to latex or wanting a different intimate experience.
- Le Roi de La Capote: As a specialist distributor, Le Roi de La Capote demonstrates the demand for a niche approach to condom retailing. Its focus on the customer experience and the diversity of its product range appeal to those looking for something more than what the mainstream offers, from unique flavors and textures to special sizes.
- Leclerc, Auchan, Carrefour: These retail giants represent the accessibility of condoms as a mainstream health product. By stocking different brands, including market leaders, they ensure that consumers have easy access to condoms during their daily shopping, which also helps to destigmatize the product.
Together, these companies represent the dynamism and multi-faceted nature of the condom market. From industry behemoths to ambitious start-ups, each plays a role in shaping consumer choices and sexual health trends. Whether it's to enhance sensations, address health concerns or promote responsible consumption, the main players in the condom market are as follows
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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 15/06/2022
Summary and extracts
1 Market overview
1.1 Market definition
The condom is a mechanical contraceptive as well as a means of protection against sexually transmitted infections and HIV . It is available in male and female condoms. It is made either in latex which is the sap of the hevea tree, or in polyurethane obtained from petroleum derivatives.
Because of the development and increasing complexity of the condom supply, the sector may also resemble a sub-segment of the market for the well-being and sexual pleasure as well as vibrating rings, sex toys or lubricants.
The global condom market is in full growth and should remain so for years to come. Increased accessibility as well as less stigma around the product will contribute to increased usage. However, growth vary greatly depending on regions and the maturity of markets. For instance, the Chinese market has stronger growth potential compared to Europe and America.
In France, the condoms market is mature and highly concentrated since it is organized around three major players. As urbanisation increases, together with the fact that numerous communication campaigns raise awareness of the importance of "protecting" oneself during sexual intercourse, the condom market will remain stable going forward.
To ensure this stability and trigger growth, the product offering continues to be dynamic as players look to shift the status of condoms from a contraceptive to a experience enhancer. For example, there are ribbed, micro beaded condoms, with heating effects, or giving the sensation of not being worn. A more responsible and sustainable offer is also emerging, developed from non-polluting, biodegradable or fair trade products.
Finally, condom sales in France occur mainly in pharmacies, and in super-and hypermarkets. The use of the female condoms is rarer, as women prefer to use the pill or intrauterine devices for contraception.
1.2 A growing global market with varied dynamics
The male condom in the world The global condom market is experiencing strong growth, driven in particular by growing demand from Asian countries.
Global condom market size World, ****-****, in US$ billion Source: ****
The graph above shows the value of the global condom market from **** to ****; in this period, a CAGR ...
1.3 A significant French market
To estimate the domestic market size we use the average price per condom multiplied by the amount of condoms sold in France.
The average price (***).
The average price can also be computed: [ (***)
The number of condoms sold in France in **** (***) were ***,***,***. [***]
To obtain a market size (***) we use the following ...
1.4 International Trade
For this section we use UN Comtrade to obtain the trade balances for France with the world for the category ****** - "Rubber; vulcanised (***), sheath contraceptives".
Trade balance for contraceptives France, ****-****, in USD million and % Source: ****
The graph above depicts France's trade (***) for condoms. We can see a clear discrepancy in ...
1.5 L'impact du Covid-19
La pandémie du coronavirus a eu un impact considérable sur la consommation de préservatifs, comme en témoigne le PDG de Karex, plus grand fabricant de préservatifs au monde : pendant les années **** et ****, l'utilisaiton de préservatifs a chuté de **% au niveau mondial (***). Une des principales ...
2 Demand Analysis
2.1 Profile Analysis: The French Consumer
In this section we illustrate consumer behaviour with regards to the usage of condoms in France.
Have you used a condom in the last ** months with your sexual partner(***)? France, ****, in % Source: ****
In a survey from **** it was revealed that more than half (***). Another **% answered that they did so regularily, and ...
2.2 Consumption focused around Paris
Number of condoms sold in France, per region France, ****, in % Source: ****
The graph above depicts the number of condoms sold in **** in France; we can see that Île-de-France dominates this (***), whilst Auvergne-Rhône-Alpes accounted for close to ** million sold.
These figures are strongly related (***) to population. In other words, the higher ...
2.3 Environmental trends affecting the industry
In line with the general societal trend towards more responsible consumptions, vegan, gluten-free and ecological condoms have appeared on the market. [***]
The brands marketing these products focus their communication on the fact that polyurethane condoms are made from petroleum derivatives, that casein, a protein of animal origin that makes latex softer, ...
3 Market structure
3.1 Production centred in Asia
Gloabally, the most common male condom brands include Durex, Manix, Intimy, Protex, Nepenthes, My.Size specialize. For females, notable brands include Ormelle and Mifarma.
As noted in the introduction, the male condom is made either from latex from the sap of the hevea tree, or in polyurethane obtained from petroleum derivatives. ...
3.2 Distribution is mainly in supermarkets and hypermarkets
Condoms can be found in * types of places namely:
All pharmacies in France; Large and medium Surfaces (***); Vending machines, often found in public toilets; E-commerce (***); Distributed free of charge at the family planning, HIV centres and other associations such as in universities.
Distribution of condom sales between GMS (***) and pharmacies France, ...
3.3 A highly concentrated market
The sexual well-being market, strongly linked to the condom market, is dominated by three players, and only slightly more brands. Reckitt-Benckiser with its' famous Durex brand controls nearly **% of sales of products in the segment, far ahead of Lifestyles and Juva Santé. [***]
Indeed, barriers to entry are high as players such ...
4 Analysis of the offer
4.1 Product overview
Product overview
Below follows an overview of what categories of products Durex are selling, which is representative of what products are on the market as of today:
Ribbed and dotted condoms (***) ex: Durex Intense Ribbed & Dotted Large & XL Condoms (***); ex: Durex Comfort XL Thin & Ultra Thin Condoms (***) ex: Durex Thin Feel, ...
4.2 Price analysis
Source: ****
On top of condoms which are distributed and sold, we find condoms free of charge distributed in places such as Family Planning and Study Centres, testing centres and HIV associations. Fuelled by annual government procurement, these centres benefit from government intervention in the sector. Indeed, according to GSMC Mutual *** million ...
4.3 Condoms enhancing the sexual experience
After the success of the Skyn condoms promising a sensation "without condom", condoms have increasingly become ribbed, micro beaded (***) or with heating effects, following the pursuit for sensations and play in the sexual practice.
Included in this scope of innovative products are condoms that give the feeling of not wearing anything ...
4.4 A more sustainable offer
Following the general movement towards more responsible consumption, vegan, gluten-free or ecological condoms are appearing on the market. The brands marketing these products focus their communication on the fact that polyurethane condoms are made from petroleum derivatives, and that to those made from latex is often added casein, a protein of ...
5 Regulation
5.1 International and national regulations governing the sector
At the international level, condoms, as medical devices, are required to comply with ISO standards. This framework includes standards that relate to the quality of materials, products, processes and services published by the International Organization for Standardization. Below follows a non-exhaustive overview of what this framework encompasses in particular:
The ISO ...
List of charts
- Size of the condom market
- Avez-vous utilisé un préservatif avec votre partenaire sexuel au cours des 12 derniers mois ?
- Moyens de contraception utilisés par les femmes
- Intérêt porté au terme "préservatif" sur Google
- Pour quelles raisons n'avez-vous pas systématiquement utilisé un préservatif lors de vos rapports sexuels ?
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Latest news
Auchan faces another "difficult" year in 2023 - 22/02/2024
- -Auchan net loss in 2023: 379 million euros
- - Previous year's profit: 33 million euros
- - Auchan's position in the French retail sector: 5th
- - Revenue in 2023: down 1.7% to 32.9 billion euros
- - Share of hypermarkets in Auchan's store base: 21%
- - Acquisition of Casino stores by Auchan and Intermarché: 70 supermarkets, 26 hypermarkets, including five larger than 9,000 m2, and two drives
Auchan: New Beginnings - 06/12/2023
- Gérard Mulliez founded Auchan in 1961.
- Auchan hypermarkets account for 80% of the company's sales.
- Auchan's market share has fallen from over 10% five years ago to 8.4% today.
- Failed attempt by the Mulliez family to take over Carrefour in October 2021.
- Auchan and Intermarché are looking to form a product purchasing alliance, which would give them a combined market share of 30%.
- Auchan and Intermarché have been trying to share nearly 300 hypers and supermarkets that Casino is due to sell.
Auchan opens its first cashier-free store - 29/09/2021
- The chain will detail its plan to roll out Auchan Go stores across the country
- As reported by Libre Service, the first 38-square-meter store in northern France is open 24 hours a day and offers some 500 products to its customers
- All products are weighed and paid for automatically via a mobile app, eliminating the need to wait in line
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