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MARKET OVERVIEW

1.1 Definition and presentation

The condom is a means of mechanical contraception as well as a means of protection against sexually transmitted infections. It offers products both for males and females and it is manufactured either in latex, which is the sap of the rubber tree, or in polyurethane obtained from petroleum derivatives.

The global condom market is in full growth and is expected to remain so in the coming years. However, this dynamism varies across regions, where developing nations are leading demand growth. Several factors contribute to this trend; governments are raising initiatives and increasing investment in condom provision, advertisement is becoming more efficient through social media, and the supply of products is innovative.

The UK market is expected to grow as product innovation increases. STIs in the UK are increasing, hence there is a huge potential to fill this gap through more customized and pleasure-focused products. [BBC] Moreover, female condoms are expected to lead market growth.

The main market players in the UK include Durex and British Condom.

Trends in the sector includes more complex product offerings designed to stimulate the sexual experience, in addition to fulfilling its health and hygiene role. Innovation plays a key role, as does the development of an ever-increasing supply upscale. For example, there are ribbed condoms, micro beaded, with heating effects, or giving the feeling of not being worn etc. Moreover, Forbes emphasizes the rise of luxury condoms. 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti