1.1 Definition and presentation
The condom is a means of mechanical contraception as well as a means of protection against sexually transmitted infections. It offers products both for males and females and it is manufactured either in latex, which is the sap of the rubber tree, or in polyurethane obtained from petroleum derivatives.
The global condom market is in full growth and is expected to remain so in the coming years. However, this dynamism varies across regions, where developing nations are leading demand growth. Several factors contribute to this trend; governments are raising initiatives and increasing investment in condom provision, advertisement is becoming more efficient through social media, and the supply of products is innovative.
The UK market is expected to grow as product innovation increases. STIs in the UK are increasing, hence there is a huge potential to fill this gap through more customized and pleasure-focused products. [BBC] Moreover, female condoms are expected to lead market growth.
The main market players in the UK include Durex and British Condom.
Trends in the sector includes more complex product offerings designed to stimulate the sexual experience, in addition to fulfilling its health and hygiene role. Innovation plays a key role, as does the development of an ever-increasing supply upscale. For example, there are ribbed condoms, micro beaded, with heating effects, or giving the feeling of not being worn etc. Moreover, Forbes emphasizes the rise of luxury condoms.
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