Summary of our market study

The French contraceptive market is estimated at nearly €530 million in 2022.

The global market is estimated at around $22-23 billion, and is expected to reach $30 billion by 2027. This expansion is attributed to population growth, increased government initiatives to raise awareness of unwanted pregnancies and sexually transmitted infections (STIs), and changing lifestyles that delay childbearing.

France stands out in Europe for its relatively easy access to contraception, with a score of 90.1% for contraceptive accessibility in 2020.

The main players on the global market are Allergan Plc, Bayer AG and Merck.

The French contraceptive market

A variety of contraceptive methods are used, with hormonal pills, intrauterine devices (IUDs) and condoms being the most widespread.

In France, around a third of women opt for the contraceptive pill, a quarter for the IUD and around 16% for the condom.preferences change with age: women aged 15 to 34 prefer the pill, while those aged 35 to 49 prefer the IUD. Implants and combined pill/condom use each account for 5% of methods chosen.

The market has experienced what has been termed a "pill crisis", with extensive public and regulatory scrutiny of 3rd and 4th generation contraceptive pills due to the health risks associated with them. This controversy led to a drop in pill use from around 41% to 32%, with no significant increase in the number of women giving up contraception altogether. On the other hand, there has been a marked increase in the use of IUDs and condoms.

Key players in the contraception market: An overview of industry leaders

Bayer AG: In the contraception market, Bayer has positioned itself as a specialist in 3rd and 4th generation contraceptive pills, with popular products such as Melodia, Melane and Jasmine. The company is also known for its intrauterine devices (IUDs), and has made an impact in the emergency contraception segment with its EllaOne product.
Reckitt Benckiser Group (Durex): Reckitt Benckiser's Durex brand is a household name in sexual health, as it dominates the condom segment.
LifeStyles Healthcare (Manix, Skyn): Known for its Manix and Skyn brands, LifeStyles Healthcare has carved out a significant share of the sexual wellness and condom market.
MSD France (Merck): With a broad portfolio including various healthcare products, MSD France stands out in the contraceptive market for its pill and emergency contraception options.
Effik: An Italian-based company that has made its mark on the French contraceptive market, mainly with oral contraceptives.
7 Med Industrie and CCD: These French companies have established a solid foothold, mainly in the intra-uterine device (IUD) segment.
HRA Pharma: Another leading company in the emergency contraception sector, HRA Pharma is behind the famous Norlevo morning-after pill.
Theramex: specialized in women's health care.

the contraceptive market - France

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Number of pages : 35 pages
Format : Digital and PDF versions
Last update : 27/05/2021

Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Contraception refers to all the methods used by men or women in order to make sexual intercourse infertile .

While the contraceptive pill remains the primary contraceptive method in France, there are many other means of contraception, of local or general action and of varying effectiveness and constraints :

Locally acting methods (avoids pregnancy at the time of intercourse): male or female condom, spermicide, diaphragm, cervical cap
Hormonal methods hormonally active substances of the estrogen or progestin type (pill, implant, injection, vaginal ring, patch, hormonal intrauterine device)
Surgical methods definitive methods by laparoscopic or hysteroscopic route in women and by scrotal route in men.
Natural Methods Methods that do not use external elements to regulate fertility (observation of the woman's menstrual cycle, Ogino method, calendar method, withdrawal method, etc.).
Male Methods Thermal male contraception method by artificial cryptorchidism, the male pill
After a report emergency contraception (morning-after pill, two-day pill and copper intrauterine device).

The global contraceptive market was worth 22.49 billion in 2019 The number of employees is expected to increase by 23.3% in 5 years, compared to 2014. This turnover is expected to grow at a CAGR (compound annual growth rate) of 5.5% between 2019 and 2027. This upward trend in sales is mainly due to demographic growth, rising standards of development and living standards, the generalisation of studies and the increasing place of women in the labour market, which is accompanied by a mutiplication of maternity deferrals

The french market of contraception is also progressing. This growth is mainly driven by the growing awareness of the French population to contraceptive methods and sexually transmitted infections (STIs), the player investments of the sector to develop innovative products and government initiatives supporting improved access to contraception and information on contraceptive solutions and Family Planning.

In France, the pill is still the first method used despite the "pill crisis" at the end of 2012. The intrauterine system (IUD or IUD) and the condom are used by respectively 25% and 16% french women.

2 Demand Analysis

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the players

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