the Parapharmacy market


1.1 Presentation and market definition

The parapharmacy market refers to all of the following sales of care and hygiene products, but also beauty, dietetics and food supplements, not requiring a medical prescription. The sale of these products is not necessarily carried out by traditional pharmacies and can be sold in any supermarket or medium-size store employing a qualified pharmacist, as defined in Ooreka .

Indeed, the parapharmacy market has evolved considerably since its inception appearance in the 80s . The consumption of parapharmaceutical products has become more democratic by opening up to all modes of distribution:

  • The pharmacies Historical players, they continue to capture 75% of the market. To maintain their hegemony, they develop their own brands at competitive prices.
  • The specialty brands (Parashop): fashionable in the 1990s, they are threatened by the offensive of mass distribution and by insufficient investment capacity.
  • The parapharmacies of GSA (Corte Ingles): their weight has increased significantly in recent years. They anticipate an exit from the pharmacopoeial monopoly of OTC (over-the-counter drugs)
  • The online sale Increasing: it is benefiting from the recent success of Internet sales.
  • The mass retailing which is investing massively in the sector

This development was accompanied by a extension of the offer towards new territories of beauty and health such as food supplements

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Consultant BCG

Aurélien Russo

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MS Media, Arts & Creation - HEC

Guillaume Belie

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