As of 2020 and beyond, the Spanish parapharmacy market has experienced substantial growth with an increasing emphasis on personal care, beauty, and a premium shift towards high-quality parapharmaceutical products. The perfumery and cosmetics segment, which forms a major part of this market, recorded a significant annual consumption per person, outstripping the European average. A noteworthy trend is the surging popularity of dermocosmetics, with Spain ranking fourth globally in this sector. The market presents a diverse array of offerings, including make-up, personal hygiene, deodorants, perfumes, dietary supplements, and more. The number of pharmacies and parapharmacies has grown, with Andalusia, Catalonia, and the Community of Madrid leading in terms of sheer numbers. Regulatory frameworks such as the EU's Directive 2002/46/EC for food supplements and Regulation n°1223/2009 for cosmetics play a crucial role in overseeing product safety and compliance. Key market players extend from traditional manufacturers like L'Oreal, to colossal retailers like Mercadona and newcomers such as Amazon and Sephora, all contributing to a dynamic and ever-evolving market landscape. While specific financial figures for 2020 onwards are not provided in the text, the market has seen robust expansions, with skin care sales through parapharmacies constituting a quarter of the market share, pointing to a competitive and flourishing industry..Market Dynamics and Consumer Trends in Spain's Parapharmacy Market In the ever-evolving parapharmacy market of Spain, we notice several patterns indicative of a society increasingly attentive to personal care and the quality of products they use. This market, which includes a broad range of products from adult and baby care to beauty, diet, and nutrition, has seen a democratization of consumption channels, with pharmacies, specialist retailers, parapharmacies, and online sales all sharing the space. As we look closely at the Spanish market, we see that on average, Spaniards outpace their European counterparts in cosmetic consumption, spending about €150 per person per year, as compared to the European average. This equates to the use of six to eight cosmetic products daily. The segmentation within the cosmetics market reveals a significant lean towards perfumes and hair care, which constitute roughly a third and about a quarter of the market respectively. Consumer behavior in Spain shows a heavy reliance on beauty and care products. For instance, between 20 and 25 million people regularly purchase oral and hair care products. Notably, we witness an upward trend in the use of products like body creams for women and face creams for men. This increase, especially among men, suggests a shifting cultural approach to personal grooming and care. It's evident that the Spanish consumer exhibits multi-channel purchasing habits, although a fair majority, over half of those surveyed, prefer buying exclusively from pharmacies. However, distinct preferences based on product types are noticeable, highlighting a more nuanced consumer landscape. The dermocosmetics segment deserves special attention, as its rapid growth has reshaped the market, with parapharmacies pivotal to its expansion. These factors contribute to a vibrant market not quite unified, shown by the various types of products that cater to wide-ranging consumer profiles. Leading brands tend to dominate respective segments, such as Vichy in men's skin care and Avene in women's, although the latter shows a more fragmented market share distribution. Adding to the dynamics, franchising has emerged as a significant force, with over a thousand establishments linked to about 15 parapharmacy and dietetics franchises. The sector's turnover underscores impressive growth, indicating robust franchising activity in the market. But the market isn't without its shake-ups, with major players like Sephora and Amazon venturing into the parapharmacy space, hinting at the immense potential and growing competition within the sector. Consumers in Spain are met with an expansive product offering, ranging from makeup and personal hygiene to specialized treatments, reflecting the diverse needs and.### Key Players Shaping the Parapharmacy Market Landscape The parapharmacy market is a dynamic and diverse industry with a range of key players that have significantly shaped its current state. These entities span from traditional manufacturers of parapharmaceutical products to modern retail giants and disruptive online platforms. Below, we discuss the main players that stand out in the market. #### Traditional Manufacturers Spearheading Product Innovation **L'Oreal** has long been associated with beauty and skincare, and its foray into the parapharmacy market signifies its commitment to meet consumer demand for high-quality, non-prescription health and beauty products. As a global leader, L'Oreal continues to innovate and develop new products that blend cosmetics with health benefits. **Nestlé** may be famously known for its food products, but its presence in the parapharmacy sector shines through its investments in the health science division. Nestlé's expansion into the market aligns with its vision of nurturing a healthier generation through both nutritional products and cosmetically aligned offerings. **Johnson & Johnson** is a household name with a considerable range of personal care products that cater to a broad audience, including those in the parapharmacy space. Their trusted image and commitment to quality and safety remain key factors in their market success. **Weleda** presents a unique approach with a holistic and natural product line-up that resonates with consumers seeking organic and eco-friendly options. This commitment to sustainability and natural ingredients places them favorably within the parapharmacy market, especially among environmentally-conscious shoppers. #### Large-Scale Retailers Extending Their Reach **Carrefour** is among the large-scale retail corporations that have expanded their product portfolio to include parapharmacy items. With a geographical footprint that allows easy accessibility, Carrefour has attracted customers who appreciate the convenience of purchasing these products alongside their routine supermarket haul. **Mercadona** stands out as a dominant force in the Spanish market, not only in everyday groceries but also in the parapharmacy segment. Their strategic placement of parapharmacy items within their stores leverages their widespread presence and caters to the growing consumer interest in health and personal care products. #### New Entrants and Digital Disruptors **Sephora** is traditionally known as a go-to retailer for beauty products, but their venture into parapharmacy has introduced a blend of health and beauty under one roof. Their physical stores' prestige, coupled with parapharmacy corners, provides a unique and upscale shopping experience for consumers. **Amazon** has taken the market by storm with its entry into the parapharmacy domain. This
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Summary and extracts

1 Market overview

1.1 Presentation and definition of the market

The parapharmacy market includes all sales of care and hygiene products (for adults and babies), but also many types of products that do not require a medical prescription, such as beauty products, diet and nutrition products, sun care products, hair care products, etc.

The parapharmaceutical market has evolved considerably since its emergence in the 1980s and the consumption of parapharmaceutical products has become more democratic by opening up to all distribution methods: pharmacies, specialist retailers, parapharmacies and online sales.

This evolution has been accompanied by an extension of the offer towards new territories of beauty. The parapharmacy market is growing rapidly in Spain, driven on the one hand by the growing importance given to appearance and personal care, and on the other hand by a growing attention to the quality of the care used (in cosmetics in particular), leading to a premiumisation of consumption towards parapharmacy products.

However, the arrival of new entrants and the digital transformation of the sector pose new challenges to the historical players in the market, giving product innovation an increasingly central role in strategies


1.2 The domestic market

The perfumery and cosmetics market in Spain

The perfumery and cosmetics market is growing rapidly, strongly driven by the performance of the parapharmacy market. In ****, the perfumery and cosmetics market grew by *% to reach *.** billion euros, with a total of *.** billion units consumed in volume. [***]

The average consumption per person thus ...

1.3 Le marché espagnol

Le marché de la parfumerie et cosmétique en Espagne

Le marché de la parfumerie et cosmétique est en pleine croissance, tirant fortement les performances du marché de la parapharmacie.  La consommation moyenne par personne s’élève ainsi à ***€ /an, soit *,*% de plus que la moyenne européenne située ...

1.4 Le commerce extérieur des produits pharmaceutiques

Concernant le commerce international, nous considérons les données fournies par UN Comtrade pour le code marchandise **** " Produits pharmaceutiques ". Comme le montre le graphique ci-dessous, les importations et les exportations de produits pharmaceutiques varient au cours des dernières années, avec des hausses et baisses récurrentes.  

Les importations ...

1.5 L'impact du Covid 19 sur le marché

La pandémie a modifié la consommation espagnole dans les  parapharmacies, en changeant à la fois le type de produits et les modèles de demande. En effet, ces deux aspects n'ont pas répondu aux tendances des années précédentes. En peu de temps, ces entreprises de la grande ...

2 Demand Analysis

2.1 The use of beauty and care products in Spain

Beauty and care products, which make up a large proportion of parapharmaceutical products, are very widely used among the Spanish population. In ****, for example, the number of regular purchasers of oral hygiene products was estimated at **.* million, the number of regular purchasers of hair care products at **.* million, and the number ...

2.2 Consumer purchasing behaviour

Who's the typical pharmacy buyer?

According to a Shopper Tec survey, the typical profile of the parapharmacy buyer in pharmacies is female (***). The average age of the buyer is ** years old. [***]

Preferred channels for purchasing

Many products available in parapharmacies can also be purchased through other distribution channels, and consumers of ...

2.3 Demand trend: dermocosmetics

Within this market, the dermocosmetics segment is very much in vogue: worldwide, the dermocosmetics market has more than doubled over the last fifteen years. Western Europe accounts for the vast majority of the market, with **% of the world's value, and Spain is in *th place th world market behind France, Italy ...

2.4 La saisonnalité de la demande

En outre, la demande de certains produits pharmaceutiques et extra-pharmaceutiques est très saisonnière. En général, l'utilisation de produits pharmaceutiques a lieu principalement en automne et en hiver, car les basses températures et le temps défavorable font partie des facteurs qui contribuent à l'affaiblissement de l'organisme. Toutefois, ...

3 Market structure

3.1 A market that is not very unified

The parapharmacy market includes a very diversified offer, segmented into many types of products, and as such it is difficult to give general market shares on the parapharmacy market. It is indeed more interesting to give market shares by segment, because the forces at play and the balance of power vary ...

3.2 Franchising of parapharmaceutical brands

According to the Spanish Association of Franchisees, in **** Spain will have ** franchises operating in the parapharmacy and dietetics sector, representing **** establishments and *,*** jobs.

The total turnover of the sector's franchises reached ***.* million euros in ****, a very strong growth of **.*% compared to ****. [***]

Source: ****

3.3 Changes in market structure


In ****, Sephora inaugurated its first parapharmacy corner in the Rambla de Cataluña store in Barcelona. In ****, the brand continued along this path with the opening of other corners (***). [***]


In ****, the e-commerce giant has announced that it too wants to enter the parapharmacy market in Spain, staggering its introduction ...

3.4 L'essor du commerce électronique

Plusieurs acteurs européens d’envergure se sont fait une place de choix dans la vente en ligne d’articles de parapharmacie en ligne, à l’image des groupes belges Newpharma (***), exploite quant à lui la première marketplace de parapharmacie d’Europe, Doctipharma. Ces acteurs misent avant sur l’attractivité de leurs ...

4 Analysis of the offer

4.1 A very wide and diversified offer

The parapharmacy offer covers a very large number and diversity of products. Among the main categories are the following:

The make-up Personal hygiene products: shower gels, shampoos, intimate hygiene Deodorants and antiperspirants Perfumes Oral hygiene products: toothpaste, toothbrush, dental floss, mouthwash, etc Dietetic and nutritional products, including food supplements Body care Facial ...

4.2 Geographical distribution of pharmacies-parapharmacies

In parallel with the expansion of the supply of parapharmaceuticals, the number of parapharmacies in Spain has also grown strongly over the last ten years. Thus, while Spain had **,*** pharmacies in ****, it will have **,*** in ****, an increase of *.*% in ** years. [***]

Source: ****

The Autonomous Communities with the highest number of pharmacies-parapharmacies in ...

5 Regulation

5.1 The regulatory framework for food supplements

The European Union has established a series of regulations, through the Directive ****/**/EC of the European Parliament, whose aim is to protect the health of consumers and to ensure transparency of information communicated on food supplements. This Directive defines food supplements as foodstuffs whose purpose is to supplement the daily diet, ...

5.2 The Cosmetic Regulation n°1223/2009

The Regulation n°****/**** the Cosmetics Regulation is one of the main regulatory texts at European level for the cosmetics market.

Designation of a responsible person

For each product placed on the market, companies must designate a Responsible Person (***). The Responsible Person can be the manufacturer, the importer if the manufacturer is ...

5.3 The REACH Regulation

The REACH Regulation (***) is a European legislation that came into force in **** with the aim of making the manufacture and use of chemical substances in European industry safer. [***]

This regulation applies to all chemical substances, both those used in industrial processes and those present in products used on a daily basis ...

6 Positioning of the players

6.1 Segmentation

6.2 Les principales enseignes de parapharmacies

Ci-dessous est présenté les principales enseignes de parapharmacies (***) sont très présentes dans la distribution des produits de parapharmacie en points de vente physique. En effet, ces acteurs ont l'avantage de disposer à travers leur réseau d'enseigne de distribution alimentaire d'une implantation locale sur l'ensemble du territoire national, qu'ils ...

List of charts

  • Nombre de pharmacies pour 100.000 habitants
  • Revenu du marché pharmaceutique dans le monde
  • L'importance des soins personnels et des produits cosmétiques dans la vie quotidienne
  • Number of buyers by product type
  • Part des consommatrices de soins pour la peau et maquillage au moins une fois par semaine, par tranche d'âge
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Latest news

L'Oréal becomes number one in luxury cosmetics and dethrones Estée Lauder - 11/02/2024
  • 2023: the strongest year of sales growth in 20 years
  • L'Oréal, the world leader in this sector, becomes number one in the prestige skincare, make-up and fragrance segment, sold in department stores and perfumeries. It dethrones the American Estée Lauder(Estée Lauder, Clinique, La Mer, Jo Malone, Frédéric Malle, Tom Ford...).
  • sales of L'Oréal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl's, Helena Rubinstein...) rose by 4.5% in 2023 to 14.92 billion).
  • L'Oréal has outperformed the luxury goods market for 13 years
  • Total group sales 41.2 billion euros in 2023 (+ 11%).
  • World leader in fragrances and skincare products.
  • Comeback ofHelena Rubinstein, thebrand founded in the United States in the early 20th century and owned by L'Oréal since 1984
  • In 2023, Helena Rubinstein exceeded one billion euros in sales.
  • Sales have increased 10-fold in ten years.
  • L'Oréal Luxe controls 32% of the prestige products market.
  • Perfumes: 20% growth.
  • Success of "La Vie est Belle", Valentino and Prada licensed fragrances (Paradoxe), Yves Saint Laurent's Libre, second best-selling fragrance for women in Europe.
  • Good start for MYSLF
  • The division dedicated to consumer products (L'Oréal Paris, Garnier, Maybelline...) has overtaken L'Oréal Luxe again

Another record year for L'Oréal - 09/02/2024
  • -Cosmetics market growth in 2023: 8.5
  • - Increase in L'Oréal sales in 2023: 7.6% (published), 11% (comparable data)
  • - L'Oréal sales in 2023: 41.18 billion euros
  • - Number of L'Oréal "billionaire" brands in 2023: 12
  • - Growth of L'Oréal's consumer division in 2023: 8.2
  • - L'Oréal consumer division sales in 2023: Over 15 billion euros
  • - L'Oréal Paris sales in 2023: 7 billion euros
  • - L'Oréal dermatological division sales in 2023: 6.4 billion euros
  • - L'Oréal dermatological division growth in 2023: 25.5
  • - Sales growth for L'Oréal's luxury division in 2023: 2% (organic)
  • - L'Oréal luxury division sales in 2023: 14.9 billion euros
  • - L'Oréal growth in Europe in 2023: 14% (published), including 9.2% in the year-end period
  • - L'Oréal growth in the United States in 2023: 10%.
Sephora to rapidly increase sales from 12 to 20 billion euros - 23/10/2023
  • Sephora is the world leader in selective perfumery.
  • LVMH has owned Sephora since 1997.
  • The Sephora store on the Champs Elysées welcomes 10,000 visitors a day.
  • The global beauty market grew by 6% last year to reach 250 billion euros.
  • Sephora has forecast 17% growth by 2022.
  • The brand has 2,700 stores.
  • By 2022, according to analysts, Sephora has almost reached 12 billion euros in sales.
Beauty: how Sephora is expanding in the United States - 07/10/2023
  • America is its first market
  • The French group opened its first store there twenty-five years ago
  • Today, it has 658 directly-operated stores on the American market, including 22 in New York
  • Sephora is present in 35 markets with 2,700 stores
  • A $430 billion industry according to McKinsey
  • The United States will consolidate its position as the world's leading beauty market, growing from $70 billion in 2022 to around $100 billion in 2027 (McKinsey).
  • The brand contributes 20% of LVMH sales and 12% of the Ebit of the number one in luxury goods.
  • sephora is America's leading selective retailer.
  • American retailer Kohl's, which has stores in 29 states, partnered with Sephora in 2020, and they share 862 "Sephora Kohl's".
Amazon exceeds 10 billion euros in sales in France - 27/09/2023
  • Amazon sales in France in 2022: €10.5 billion.
  • Sales growth since previous year: over 16%.
  • Sales in France in 2021: €9 billion.
  • Number of companies (VSEs and SMEs) selling on Amazon in France: over 16,000.
  • Number of Amazon employees in France: Over 20,000.
  • Amazon investments in France since 2010: Over €20 billion.
Sephora and Zalando end their partnership - 09/09/2023
  • The partnership between Sephora and Zalando began in Germany in the fourth quarter of 2021.
  • The partnership was extended to Zalando's other European markets in 2022, including Italy
  • Two years after the start of the partnership, the collaboration comes to an end.
  • Sephora is a subsidiary of LVMH.
  • Sephora's aim in 2021 was to compete with Douglas (Nocibé in France), which has a greater presence in Europe.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

L'Oréal Groupe
Nestlé Groupe
Johnson & Johnson
La Roche-Posay
Pierre Fabre Iberia

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