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1 Market overview

1.1 Presentation and definition of the market

The parapharmacy market includes all sales of care and hygiene products (for adults and babies), but also many types of products that do not require a medical prescription, such as beauty products, diet and nutrition products, sun care products, hair care products, etc.

The parapharmaceutical market has evolved considerably since its emergence in the 1980s and the consumption of parapharmaceutical products has become more democratic by opening up to all distribution methods: pharmacies, specialist retailers, parapharmacies and online sales.

This evolution has been accompanied by an extension of the offer towards new territories of beauty. The parapharmacy market is growing rapidly in Spain, driven on the one hand by the growing importance given to appearance and personal care, and on the other hand by a growing attention to the quality of the care used (in cosmetics in particular), leading to a premiumisation of consumption towards parapharmacy products.

However, the arrival of new entrants and the digital transformation of the sector pose new challenges to the historical players in the market, giving product innovation an increasingly central role in strategies

 

1.2 The domestic market

The perfumery and cosmetics market in Spain

The perfumery and cosmetics market is growing rapidly, strongly driven by the performance of the parapharmacy market. In ****, the perfumery and cosmetics market grew by *% to reach *.** billion euros, with a total of *.** billion units consumed in volume. [***]

The average consumption per person thus ...

1.3 Le marché espagnol

Le marché de la parfumerie et cosmétique en Espagne

Le marché de la parfumerie et cosmétique est en pleine croissance, tirant fortement les performances du marché de la parapharmacie.  La consommation moyenne par personne s’élève ainsi à ***€ /an, soit *,*% de plus que la moyenne européenne située ...

1.4 Le commerce extérieur des produits pharmaceutiques

Concernant le commerce international, nous considérons les données fournies par UN Comtrade pour le code marchandise **** " Produits pharmaceutiques ". Comme le montre le graphique ci-dessous, les importations et les exportations de produits pharmaceutiques varient au cours des dernières années, avec des hausses et baisses récurrentes.  

Les importations ...

1.5 L'impact du Covid 19 sur le marché

La pandémie a modifié la consommation espagnole dans les  parapharmacies, en changeant à la fois le type de produits et les modèles de demande. En effet, ces deux aspects n'ont pas répondu aux tendances des années précédentes. En peu de temps, ces entreprises de la grande ...

2 Demand Analysis

2.1 The use of beauty and care products in Spain

Beauty and care products, which make up a large proportion of parapharmaceutical products, are very widely used among the Spanish population. In ****, for example, the number of regular purchasers of oral hygiene products was estimated at **.* million, the number of regular purchasers of hair care products at **.* million, and the number ...

2.2 Consumer purchasing behaviour

Who's the typical pharmacy buyer?

According to a Shopper Tec survey, the typical profile of the parapharmacy buyer in pharmacies is female (***). The average age of the buyer is ** years old. [***]

Preferred channels for purchasing

Many products available in parapharmacies can also be purchased through other distribution channels, and consumers of ...

2.3 Demand trend: dermocosmetics

Within this market, the dermocosmetics segment is very much in vogue: worldwide, the dermocosmetics market has more than doubled over the last fifteen years. Western Europe accounts for the vast majority of the market, with **% of the world's value, and Spain is in *th place th world market behind France, Italy ...

2.4 La saisonnalité de la demande

En outre, la demande de certains produits pharmaceutiques et extra-pharmaceutiques est très saisonnière. En général, l'utilisation de produits pharmaceutiques a lieu principalement en automne et en hiver, car les basses températures et le temps défavorable font partie des facteurs qui contribuent à l'affaiblissement de l'organisme. Toutefois, ...

3 Market structure

3.1 A market that is not very unified

The parapharmacy market includes a very diversified offer, segmented into many types of products, and as such it is difficult to give general market shares on the parapharmacy market. It is indeed more interesting to give market shares by segment, because the forces at play and the balance of power vary ...

3.2 Franchising of parapharmaceutical brands

According to the Spanish Association of Franchisees, in **** Spain will have ** franchises operating in the parapharmacy and dietetics sector, representing **** establishments and *,*** jobs.

The total turnover of the sector's franchises reached ***.* million euros in ****, a very strong growth of **.*% compared to ****. [***]

Source: ****

3.3 Changes in market structure

Sephora

In ****, Sephora inaugurated its first parapharmacy corner in the Rambla de Cataluña store in Barcelona. In ****, the brand continued along this path with the opening of other corners (***). [***]

Amazon

In ****, the e-commerce giant has announced that it too wants to enter the parapharmacy market in Spain, staggering its introduction ...

3.4 L'essor du commerce électronique

Plusieurs acteurs européens d’envergure se sont fait une place de choix dans la vente en ligne d’articles de parapharmacie en ligne, à l’image des groupes belges Newpharma (***), exploite quant à lui la première marketplace de parapharmacie d’Europe, Doctipharma. Ces acteurs misent avant sur l’attractivité de leurs ...

4 Analysis of the offer

4.1 A very wide and diversified offer

The parapharmacy offer covers a very large number and diversity of products. Among the main categories are the following:

The make-up Personal hygiene products: shower gels, shampoos, intimate hygiene Deodorants and antiperspirants Perfumes Oral hygiene products: toothpaste, toothbrush, dental floss, mouthwash, etc Dietetic and nutritional products, including food supplements Body care Facial ...

4.2 Geographical distribution of pharmacies-parapharmacies

In parallel with the expansion of the supply of parapharmaceuticals, the number of parapharmacies in Spain has also grown strongly over the last ten years. Thus, while Spain had **,*** pharmacies in ****, it will have **,*** in ****, an increase of *.*% in ** years. [***]

Source: ****

The Autonomous Communities with the highest number of pharmacies-parapharmacies in ...

5 Regulation

5.1 The regulatory framework for food supplements

The European Union has established a series of regulations, through the Directive ****/**/EC of the European Parliament, whose aim is to protect the health of consumers and to ensure transparency of information communicated on food supplements. This Directive defines food supplements as foodstuffs whose purpose is to supplement the daily diet, ...

5.2 The Cosmetic Regulation n°1223/2009

The Regulation n°****/**** the Cosmetics Regulation is one of the main regulatory texts at European level for the cosmetics market.

Designation of a responsible person

For each product placed on the market, companies must designate a Responsible Person (***). The Responsible Person can be the manufacturer, the importer if the manufacturer is ...

5.3 The REACH Regulation

The REACH Regulation (***) is a European legislation that came into force in **** with the aim of making the manufacture and use of chemical substances in European industry safer. [***]

This regulation applies to all chemical substances, both those used in industrial processes and those present in products used on a daily basis ...

6 Positioning of the players

6.1 Segmentation

6.2 Les principales enseignes de parapharmacies

Ci-dessous est présenté les principales enseignes de parapharmacies (***) sont très présentes dans la distribution des produits de parapharmacie en points de vente physique. En effet, ces acteurs ont l'avantage de disposer à travers leur réseau d'enseigne de distribution alimentaire d'une implantation locale sur l'ensemble du territoire national, qu'ils ...

  • Weleda
  • L'Oréal Groupe
  • Nestlé Groupe
  • Johnson & Johnson
  • La Roche-Posay
  • Carrefour
  • Mercadona
  • Sephora
  • Amazon
  • Pierre Fabre Iberia
  • ISDIN
  • CantabriaLabs
  • Lacer
  • Stada
  • Dermofarm

List of charts presented in this market study

  • Nombre de pharmacies pour 100.000 habitants
  • Revenu du marché pharmaceutique dans le monde
  • L'importance des soins personnels et des produits cosmétiques dans la vie quotidienne
  • Number of buyers by product type
  • Part des consommatrices de soins pour la peau et maquillage au moins une fois par semaine, par tranche d'âge
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Latest news

Behind the glamour, L'Oréal's massive investments in its French factories - 01/05/2024
  • - 38 L'Oréal plants worldwide.
  • - 11 plants located in France, employing 3,000 of the country's 15,000 employees.
  • - 500 million euros invested by L'Oréal over the last five years in its French industrial base.
  • - French production accounts for 25% of L'Oréal's worldwide production volume, 80% of which is destined for export.
  • - The Caudry (Nord) plant is one of L'Oréal's largest, with 500 employees and 97% of production supplied to international markets.
  • - 7,000 new products launched each year by L'Oréal.
  • - Prada skincare products and Ralph Lauren fragrances manufactured in France since their integration into L'Oréal in 2019.
  • - 100% of L'Oréal group fragrances are made in France.
L'Oréal becomes number one in luxury cosmetics and dethrones Estée Lauder - 11/02/2024
  • 2023: the strongest year of sales growth in 20 years
  • L'Oréal, the world leader in this sector, becomes number one in the prestige skincare, make-up and fragrance segment, sold in department stores and perfumeries. It dethrones the American Estée Lauder(Estée Lauder, Clinique, La Mer, Jo Malone, Frédéric Malle, Tom Ford...).
  • sales of L'Oréal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl's, Helena Rubinstein...) rose by 4.5% in 2023 to 14.92 billion).
  • L'Oréal has outperformed the luxury goods market for 13 years
  • Total group sales 41.2 billion euros in 2023 (+ 11%).
  • World leader in fragrances and skincare products.
  • Comeback ofHelena Rubinstein, thebrand founded in the United States in the early 20th century and owned by L'Oréal since 1984
  • In 2023, Helena Rubinstein exceeded one billion euros in sales.
  • Sales have increased 10-fold in ten years.
  • L'Oréal Luxe controls 32% of the prestige products market.
  • Perfumes: 20% growth.
  • Success of "La Vie est Belle", Valentino and Prada licensed fragrances (Paradoxe), Yves Saint Laurent's Libre, second best-selling fragrance for women in Europe.
  • Good start for MYSLF
  • The division dedicated to consumer products (L'Oréal Paris, Garnier, Maybelline...) has overtaken L'Oréal Luxe again

Another record year for L'Oréal - 09/02/2024
  • -Cosmetics market growth in 2023: 8.5
  • - Increase in L'Oréal sales in 2023: 7.6% (published), 11% (comparable data)
  • - L'Oréal sales in 2023: 41.18 billion euros
  • - Number of L'Oréal "billionaire" brands in 2023: 12
  • - Growth of L'Oréal's consumer division in 2023: 8.2
  • - L'Oréal consumer division sales in 2023: Over 15 billion euros
  • - L'Oréal Paris sales in 2023: 7 billion euros
  • - L'Oréal dermatological division sales in 2023: 6.4 billion euros
  • - L'Oréal dermatological division growth in 2023: 25.5
  • - Sales growth for L'Oréal's luxury division in 2023: 2% (organic)
  • - L'Oréal luxury division sales in 2023: 14.9 billion euros
  • - L'Oréal growth in Europe in 2023: 14% (published), including 9.2% in the year-end period
  • - L'Oréal growth in the United States in 2023: 10%.
Nestlé sells its Natur baby food products to FNB - 06/02/2024
  • nestlé is the world's leading food company.
  • FNB is a French investment fund specialized in SMEs in the food sector.
  • Nestlé is in exclusive negotiations with FNB for the sale of its baby food business in France.
  • The products concerned are NaturNes baby foods, Babicao and Babivanille baby powders and the P'tit yogurt range.
  • These products are manufactured at the Arches plant.
  • Worldwide sales of Nestlé infant formulas have increased by more than 10%.
Nestlé France sells its baby food products to Mousline - 02/02/2024
  • Nestlé is negotiating exclusively with the French investment fund FnB the sale of its baby food business.
  • These include the ranges of soups, purees, desserts and breakfast powders under the NaturNes, Babicao and Babivanille brands, as well as the P'tit franchise.
  • Infant milks, the bulk of the portfolio - with Laboratoires Guigoz and Nestlé Nidal - remain in the Nestlé France fold.
  • The infant nutrition products that are the subject of this sale are produced in a factory in the Vosges region of France that employs 230 people.
  • FnB, the potential buyer, specializes in supporting French SMEs in the food industry.
  • The baby food market fell by 6% in volume last year in France due to the falling birth rate, with a sharper decline in milks than in diversification foods.
  • Nestlé has 14 factories in France.
Sephora to rapidly increase sales from 12 to 20 billion euros - 23/10/2023
  • Sephora is the world leader in selective perfumery.
  • LVMH has owned Sephora since 1997.
  • The Sephora store on the Champs Elysées welcomes 10,000 visitors a day.
  • The global beauty market grew by 6% last year to reach 250 billion euros.
  • Sephora has forecast 17% growth by 2022.
  • The brand has 2,700 stores.
  • By 2022, according to analysts, Sephora has almost reached 12 billion euros in sales.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Weleda
L'Oréal Groupe
Nestlé Groupe
Johnson & Johnson
La Roche-Posay
Carrefour
Mercadona
Sephora
Amazon
Pierre Fabre Iberia
ISDIN
CantabriaLabs

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