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MARKET OVERVIEW

1.1 Presentation and definition of the market

The parapharmacy market includes all sales of care and hygiene products (for adults and babies), but also many types of products that do not require a medical prescription, such as beauty products, diet and nutrition products, sun care products, hair care products, etc.

The parapharmaceutical market has evolved considerably since its emergence in the 1980s and the consumption of parapharmaceutical products has become more democratic by opening up to all distribution methods: pharmacies, specialist retailers, parapharmacies and online sales.

This evolution has been accompanied by an extension of the offer towards new territories of beauty. The parapharmacy market is growing rapidly in Spain, driven on the one hand by the growing importance given to appearance and personal care, and on the other hand by a growing attention to the quality of the care used (in cosmetics in particular), leading to a premiumisation of consumption towards parapharmacy products.

However, the arrival of new entrants and the digital transformation of the sector pose new challenges to the historical players in the market, giving product innovation an increasingly central role in strategies

1.2 The domestic market

The perfumery and cosmetics market in Spain
The perfumery and cosmetics market is growing rapidly, strongly driven by the performance of the parapharmacy market. In ****, the perfumery and cosmetics market grew by *% to reach *.** billion euros, with a total of *.** billion units consumed in volume. [***]
The average consumption per person thus ...

DEMAND ANALYSIS

2.1 The use of beauty and care products in Spain

Beauty and care products, which make up a large proportion of parapharmaceutical products, are very widely used among the Spanish population. In ****, for example, the number of regular purchasers of oral hygiene products was estimated at **.* million, the number of regular purchasers of hair care products at **.* million, and the number ...

2.2 Consumer purchasing behaviour

Who's the typical pharmacy buyer?
According to a Shopper Tec survey, the typical profile of the parapharmacy buyer in pharmacies is female (***). The average age of the buyer is ** years old. [***]
Preferred channels for purchasing
Many products available in parapharmacies can also be purchased through other distribution channels, and consumers of ...

2.3 Demand trend: dermocosmetics

Within this market, the dermocosmetics segment is very much in vogue: worldwide, the dermocosmetics market has more than doubled over the last fifteen years. Western Europe accounts for the vast majority of the market, with **% of the world's value, and Spain is in *th place th world market behind France, Italy ...

MARKET STRUCTURE

3.1 A market that is not very unified

The parapharmacy market includes a very diversified offer, segmented into many types of products, and as such it is difficult to give general market shares on the parapharmacy market. It is indeed more interesting to give market shares by segment, because the forces at play and the balance of power vary ...

3.2 Franchising of parapharmaceutical brands

According to the Spanish Association of Franchisees, in **** Spain will have ** franchises operating in the parapharmacy and dietetics sector, representing **** establishments and *,*** jobs.
The total turnover of the sector's franchises reached ***.* million euros in ****, a very strong growth of **.*% compared to ****. [***]

Source: ****

3.3 Changes in market structure

Sephora
In ****, Sephora inaugurated its first parapharmacy corner in the Rambla de Cataluña store in Barcelona. In ****, the brand continued along this path with the opening of other corners (***). [***]
Amazon
In ****, the e-commerce giant has announced that it too wants to enter the parapharmacy market in Spain, staggering its introduction ...

ANALYSIS OF THE OFFER

4.1 A very wide and diversified offer

The parapharmacy offer covers a very large number and diversity of products. Among the main categories are the following:
The make-up Personal hygiene products: shower gels, shampoos, intimate hygiene Deodorants and antiperspirants Perfumes Oral hygiene products: toothpaste, toothbrush, dental floss, mouthwash, etc Dietetic and nutritional products, including food supplements Body care ...

4.2 Geographical distribution of pharmacies-parapharmacies

In parallel with the expansion of the supply of parapharmaceuticals, the number of parapharmacies in Spain has also grown strongly over the last ten years. Thus, while Spain had **,*** pharmacies in ****, it will have **,*** in ****, an increase of *.*% in ** years. [***]

Source: ****
The Autonomous Communities with the highest number of pharmacies-parapharmacies in ...

4.3 The slowdown in price increases

The data provided by the INE (***), are considered here.
After several years of upward variation in this index (***) before returning to a slight increase of *.*% in **** er january ****. [***]

Source: ****

REGULATION

5.1 The regulatory framework for food supplements

The European Union has established a series of regulations, through the Directive ****/**/EC of the European Parliament, whose aim is to protect the health of consumers and to ensure transparency of information communicated on food supplements. This Directive defines food supplements as foodstuffs whose purpose is to supplement the daily diet, ...

5.2 The Cosmetic Regulation n°1223/2009

The Regulation n°****/**** the Cosmetics Regulation is one of the main regulatory texts at European level for the cosmetics market.
Designation of a responsible person
For each product placed on the market, companies must designate a Responsible Person (***). The Responsible Person can be the manufacturer, the importer if the manufacturer is ...

5.3 The REACH Regulation

The REACH Regulation (***) is a European legislation that came into force in **** with the aim of making the manufacture and use of chemical substances in European industry safer. [***]
This regulation applies to all chemical substances, both those used in industrial processes and those present in products used on a daily basis ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • L'Oréal
  • Nestlé
  • Weleda

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

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Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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