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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The parapharmacy market refers to all sales of care and hygiene products (for adults and babies), as well as beauty products, dietetics and food supplements, which do not require a prescription. It is also necessary to include small appliances such as nail files or electric toothbrushes.
The parapharmacy market in Portugal has evolved considerably since its creation in the 1980s. The consumption of parapharmaceuticals has been democratised by opening up to all types of distribution:
- The pharmacies Historic players, continue to capture 75% of the market. To maintain their hegemony, they are developing their own brands at competitive prices.
- Specialty brands (Parashop) In the fashionable 1990s, they were threatened by the offensive of mass distribution and by insufficient investment capacity.
- GSA parapharmacies (Corte Ingles): their weight has increased significantly in recent years. They anticipate an exit from the monopoly of over-the-counter (OTC) drugs
- Online sales are increasing and are taking advantage of the recent success of Internet sales.
- Mass distribution which invests heavily in the sector
In Portugal, consumers are beginning to focus on health prevention rather than treating them after they appear. This change of mentality increases the demand for parapharmaceutical products to the detriment of medicines. This type of commercial channel is developing rapidly and is exploited by the parapharmacies that offer products with this objective in mind.
In addition to enjoying comparative pricing advantages, these players benefit from their expertise in other fields and invest their resources in aggressive marketing. There is no doubt that these chains have been able to adapt to the Portuguese people's pricing concerns. Today, parapharmacies already account for a significant share of total sales of dermocosmetic products.
List of charts presented in this market study
- Nombre de pharmacies pour 100.000 habitants
- Revenu du marché pharmaceutique dans le monde
- Evolution du nombre de pharmacies au Portugal
- Dynamique du marché Pharmaceutique par Segment
- Evolution de l'exportation et importation des produits pharmaceutiques
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Latest news
Sephora to rapidly increase sales from 12 to 20 billion euros - 23/10/2023
- Sephora is the world leader in selective perfumery.
- LVMH has owned Sephora since 1997.
- The Sephora store on the Champs Elysées welcomes 10,000 visitors a day.
- The global beauty market grew by 6% last year to reach 250 billion euros.
- Sephora has forecast 17% growth by 2022.
- The brand has 2,700 stores.
- By 2022, according to analysts, Sephora has almost reached 12 billion euros in sales.
Beauty: how Sephora is expanding in the United States - 07/10/2023
- America is its first market
- The French group opened its first store there twenty-five years ago
- Today, it has 658 directly-operated stores on the American market, including 22 in New York
- Sephora is present in 35 markets with 2,700 stores
- A $430 billion industry according to McKinsey
- The United States will consolidate its position as the world's leading beauty market, growing from $70 billion in 2022 to around $100 billion in 2027 (McKinsey).
- The brand contributes 20% of LVMH sales and 12% of the Ebit of the number one in luxury goods.
- sephora is America's leading selective retailer.
- American retailer Kohl's, which has stores in 29 states, partnered with Sephora in 2020, and they share 862 "Sephora Kohl's".
Sephora and Zalando end their partnership - 09/09/2023
- The partnership between Sephora and Zalando began in Germany in the fourth quarter of 2021.
- The partnership was extended to Zalando's other European markets in 2022, including Italy
- Two years after the start of the partnership, the collaboration comes to an end.
- Sephora is a subsidiary of LVMH.
- Sephora's aim in 2021 was to compete with Douglas (Nocibé in France), which has a greater presence in Europe.
Sephora returns to London. - 28/02/2023
- 2.700 Distribution outlets worldwide
- Return to the British capital with a first store of over 550 square metres in the Westfield shopping center
- The online business was rolled out in the UK in 2021 with the acquisition of Feelunique, a digital player in prestige beauty in the UK
Sephora returns to London Contents - 26/02/2023
Absence from the UK market since 2006
- Return with the opening of a London store on March 8, open seven days a week
- - 2,700 Sephora points of sale
- - E-commerce operational since October 2022
- - Takeover of Feelunique in 2021
- - Double-digit growth in UK prestige beauty sales post-Covid
- - UK among top ten global markets for premium beauty products
- - Beauty Hub with 26 beauty consultants
- - Sephora's first Lip Bar
LVMH: 26% growth for selective distribution activity - 27/01/2023
- Sephora to contribute to strong growth in selective retailing by 2022
- Total group sales: 79.2 billion euros
- Selective Retailing sales: 14.85 billion euros
- Sephora growth in Europe, Middle East, Southeast Asia and North America
- Sephora-Kohl's partnership to expand store network in the United States
- Sephora contributes to strong growth in Selective Retailing business
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the parapharmacy market | Portugal
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