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Health

The parapharmacy market - Portugal

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Portuguese

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Study Overview

The parapharmacy market refers to all sales of care and hygiene products (for adults and babies), as well as beauty products, dietetics and food supplements, which do not require a prescription. It is also necessary to include small appliances such as nail files or electric toothbrushes. The parapharmacy market in Portugal has evolved considerably since its creation in the 1980s. The consumption of parapharmaceuticals has been democratised by opening up to all types of distribution:

The pharmacies Historic players, continue to capture 75% of the market. To maintain their hegemony, they are developing their own brands at competitive prices. Specialty brands (Parashop) In the fashionable 1990s, they were threatened by the offensive of mass distribution and by insufficient investment capacity. GSA parapharmacies (Corte Ingles): their weight has increased significantly in recent years. They anticipate an exit from the monopoly of over-the-counter (OTC) drugs Online sales are increasing and are taking advantage of the recent success of Internet sales. Mass distribution which invests heavily in the sector

In Portugal, consumers are beginning to focus on health prevention rather than treating them after they appear. This change of mentality increases the demand for parapharmaceutical products to the detriment of medicines. This type of commercial channel is developing rapidly and is exploited by the parapharmacies that offer products with this objective in mind. In addition to enjoying comparative pricing advantages, these players benefit from their expertise in other fields and invest their resources in aggressive marketing. There is no doubt that these chains have been able to adapt to the Portuguese people's pricing concerns. Today, parapharmacies already account for a significant share of total sales of dermocosmetic products.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 Un marché européen très diversifié
- 1.3 Le marché portugais
- 1.4 Le commerce extérieur
- 1.5 L'impact de la covid-19 sur le marché
2. Demand Analysis
- 2.1 La consommation de médicaments non soumis à prescription médicale au Portugal
- 2.2 Comportement d'achat pour les produits parapharmaceutiques
- 2.3 Tendances de la demande : produits dermo-cosmétiques et biologiques
3. Market structure
- 3.1 Un large éventail d'acteurs
- 3.2 Un acteur se distingue parmi les autres : La parapharmacie en ligne
- 3.3 Distribution de produits parapharmaceutiques
- 3.4 Répartition géographique
4. Analysis of the offer
- 4.1 Une offre large et diversifiée
- 4.2 Tarification dans la catégorie
5. Regulations
- 5.1 Les Règles d'inscription pour un lieu de vente MNSRM
- 5.2 Le cadre réglementaire des lieux de vente MNSRM
- 5.3 Le règlement cosmétique n°1223/2009 et le règlement REACH