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1.1 Market definition and structure

The laundromat (or self-service laundry) market is part of the wider laundromat retail market.

A self-service laundry consists of making washing machines and dryers available to the public for occasional use for a fee per kilo or per piece. A distinction is therefore made between coin-operated laundry and dry-cleaning, the latter is a service provided by individuals where one or more persons carry out dry-cleaning and/or ironing of clothes. Unlike dry-cleaning, in a laundromat, it is sometimes possible to offer alternative services to wait until the end of the wash, such as an Internet café or snack area.

Historically fragmented, the laundromat market in France has developed primarly through franchises, allowing operators to benefit from shared services for marketing and maintenance, but also from privileged financial conditions in the acquisition of equipment.

Laundries are generally located in the city centre or near accommodation areas (student residences, campgrounds, etc.). When they are integrated into a franchise network, they benefit from the reputation, expertise and know-how (administrative, commercial, technical and maintenance) of this network.

1.2 French market figures

According to the figures of the INSEE there are about *,*** laundries in France (***).
The size of the market for dry cleaning and laundry activities was *** million euros in ****. If we consider that an automatic launderette makes between ** *** and ** *** € of annual turnover , the annual market for coin-operated laundries in France can be ...


2.1 Young students and workers, the first target of coin laundries

Laundromats are mainly aimed at individuals who do not have a washing machine in their home . According to a study carried out by INSEE, the penetration rate of washing machines in French households is **%, but there are disparities by age: the lowest rate is among **-** year olds, with the majority ...

2.2 A demand mainly located in highly urbanized areas and student districts

As indicated on the franchisor's website SpeedQueen the student population is one of the main targets of the market. A large part of the laundries are strategically located in the vicinity of universities, or in neighbourhoods composed of student and university residences. The mapping of universities in France, crossed with those ...

2.3 Saisonnalité de la demande : les vacanciers friands des laveries automatiques

Un dernier facteur impactant le marché est le tourisme, particulièrement balnéaire. Par une recherche Google Trends, l'on remarque tout d’abord que l’intérêt pour les recherches liées au terme « lavomatique » est cyclique et augmente fortement en été (***) :

2.3 Seasonality of demand: holidaymakers who are fond of coin laundries

A final factor impacting the market is tourism, particularly seaside tourism. Through research Google Trends first of all, it should be noted that the interest in research related to the term "lavomatique" is cyclical and increases sharply in summer (***) :


3.1 A highly competitive environment

Self-service laundries know a significant increase in their turnover at the heart of the of a market that is nevertheless mature in most of the country's major cities (***).
This is a very competitive market, which is why, like dry cleaners, self-service laundries are gradually being organized into networks under the brand ...

3.2 Very varied levels of profitability and low average incomes

As part of this study, we compared the financial results of several laundromats in different situations:
Case *: A laundry located in a sparsely populated area

Case *: A Parisian laundromat that closed

Case *: A company with two ideal laundries located in Versailles

          Case *: a laundry near a station in a high-density city: ...

3.3 Open a laundromat in France

If the opening of a laundry does not require a specific diploma, the operator will however have to ensure not only the regular maintenance of the equipment, but also compliance with the regulations as well as the accounting and management related to the proposed service. According to the site Legalstart opening ...

3.4 Digitisation and the arrival of new competitors

New competitors also bet on the uberisation of the sector: this is the case of Zipjet a laundry/pressing/laundry on demand service start-up, co-founded by Rocket Internet in ****, and which now has several thousand customers.
The development of online concierge services has led to the emergence of new concepts. To ...


4.1 Example of average rates

In most cases, several types of washing machines and tumble dryers are available to consumers, with capacities ranging from * to ** kg. The prices of an automatic laundry machine vary according to the capacity of the washing machines:

Source: ****
The new actors offering to take care of and return the laundry at ...

4.2 Equipment made available

Laundromats are generally equipped with four types of machines:
*. The washing machine
The factors that vary for the choice of a washing machine in addition to the size of the drum will be noise and space optimization, especially for residential laundries, as well as the power of spin drying.
For a ...

4.3 Self-service laundries make the difference on extended hours

Self-service laundries (***).
This is particularly the case for newsstand laundries often installed in supermarket car parks where laundry can be washed and dried * days a week and ** hours a day . This concept seems to satisfy supermarket chains, which can thus extend the range of services offered to their customers (***).


5.1 Tightening the regulatory framework for consumer safety

According to the DGCCRF (***)," an operator of an automatic laundry in France at the obligation to check the proper functioning of the safety devices every week including washing machines and wringers made available to the public and to record their observations in a register. The operator of an automatic laundry must ...


6. Segmentation

Laundry networks:
Manufacture of equipment:

  • Lavomatique
  • Habitat Sympa
  • R&O (Baleo Pressing & Matelo Laverie)
  • Laverie Lav'Club
  • Wash N'Dry
  • Photo-Me
  • Brandt
  • Electrolux Laundy Systems
  • Cowash
  • La Machine du Voisin
  • ZipJet
  • Whirlpool
  • LG Electronics
  • Miele

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chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

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Robin Charbonnier

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Pierre Doussau

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Arnaud Walter

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