1.1 Market definition and structure
The laundromat (or self-service laundry) market is part of the wider laundromat retail market.
A self-service laundry consists of making washing machines and dryers available to the public for occasional use for a fee per kilo or per piece. A distinction is therefore made between coin-operated laundry and dry-cleaning, the latter is a service provided by individuals where one or more persons carry out dry-cleaning and/or ironing of clothes. Unlike dry-cleaning, in a laundromat, it is sometimes possible to offer alternative services to wait until the end of the wash, such as an Internet café or snack area.
Historically fragmented, the laundromat market in France has developed primarly through franchises, allowing operators to benefit from shared services for marketing and maintenance, but also from privileged financial conditions in the acquisition of equipment.
Laundries are generally located in the city centre or near accommodation areas (student residences, campgrounds, etc.). When they are integrated into a franchise network, they benefit from the reputation, expertise and know-how (administrative, commercial, technical and maintenance) of this network.
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