Summary of our market study

The market for coin-operated laundries in France is estimated at between 157 and 292 million euros

The French coin laundry market, part of the wider retail laundry sector, has grown steadily in recent years, reflecting both an increase in demand and a trend towards consolidation in the form of franchise networks.

With the historic decline of dry cleaners and the rise of self-service laundries, the market has shifted towards offering additional services to enhance the customer experience. Despite the general decline in the laundry market, due to environmental regulations and competitive pressures, the self-service laundry segment has shown resilience and even growth, thanks to the convenience and additional services it offers.

Collaborative platforms, while offering an alternative, have not significantly disrupted traditional laundries.

Laundromats target people who don't have washing machines at home, particularly in urban areas and those with a high concentration of students.

Data show that there were around 4,500 laundromats in France, generating annual sales estimated at between 157 and 292 million euros.

Franchises are gaining ground.

Laundromat market trends and dynamics in France

The coin laundry market in France is showing signs of modest growth, particularly in the self-service segment. Historically, the overall retail laundry market, which encompasses both dry cleaners and coin laundries, was in decline due to price competition and strict environmental regulations that required significant investment.

Self-service laundries have taken off in leaps and bounds. Laundromats are concentrated in urban areas and student neighborhoods.

The French student population is approaching 2.5 to 3 million, with a moderate upward trend, and stable market growth can be expected as the number of students expands.

The level of equipment in French households also influences demand for laundry services.

Another aspect of the market is the emergence of collaborative platforms in the laundry sector, which are attempting to provide alternative services to traditional laundries. These platforms have not significantly affected the dominance of traditional laundries, whose reliable, established services continue to be the preferred choice of consumers.

Operationally, laundromats are increasingly organized into branded networks. The Wash 'n Dry network, for example, has over 750 laundries in France.

The profitability of coin laundries can vary considerably, with some establishments in low-density areas generatingannual revenues of between 25,000 and 35,000 euros, while those strategically located near universities generate much higher sales

Opening a new laundromat in France requires an investment of around 20,000 to 30,000 euros, excluding set-up costs, with average net margins of up to 40% of sales. The key factors for success are the choice of location, the type and quality of equipment on offer, and the choice of retailer.

Some players stand out from the crowdLaundromats

  • Laundromat
  • Nice Habitat: integrating laundry services into residential complexes
  • Lav' Club Laundry: positioned near student residences and educational establishments.
  • Wash, (ME Grouyp) formerly Revolution Laundry, offers a self-service laundromat available 7 days a week, 24 hours a day, with over 3,000 Wash ME laundromats in France.
  • Wash N'Dry

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Summary and extracts

1 Market overview

1.1 Market overview and definition

The market for coin-operated laundries (or self-service laundries) is part of the wider retail laundry market, which also includes dry cleaners. This activity consists of making washing machines and dryers available to the public for occasional use, in return for payment by the kilo or by the piece. Laundromats are therefore distinct from dry cleaners, where one or more people dry-clean and/or iron clothes.

The coin laundry concept owes much of its success to the implementation of full or partial self-service. Laundromat owners are committed to ensuring that their equipment is running smoothly on a weekly basis. One of the keys to success is to rely on durable, solid laundry equipment.

The global coin laundry market was estimated at $17.55 billion in 2022, and is expected to grow at a CAGR of 9.3% to 2030.this growth is mainly due to new alternative electronic payment methods, such as contactless credit cards, or compatible mobile wallets that offer a cost-effective alternative to handling cash. In addition, cashless washing machines avoid the laborious management of cash in laundries, and offer safer solutions than cash-operated machines, which must be carefully monitored to prevent theft.

In France, the coin-operated laundry sector is part of the laundry and dry-cleaning business. Heavily impacted by the health crisis in 2020, its sales are currently enjoying exceptional growth (41.0% in two years). The number of establishments in the sector is declining, while the number of employees has continued to rise since the end of Covid-19. Laundromats achieve extremely varied results depending on their location, with those located in major cities close to universities and schools being the most lucrative.

1.2 The global market

Estimated at $**.** billion in ****, the global coin laundry market is expected to grow at a CAGR of *.*% to ****.

Projected growth of the global coin laundry market World, **** - ****, in $ billions Source: ****

Millennials, graduates and working professionals are the main customers for laundromat services, as are boarding schools and hostels. In developing ...

1.3 The domestic market

In France, laundromat activities are recorded in the INSEE nomenclature under NAF code **.**B: "Retail laundry and dry-cleaning""This code covers the following activities:

Laundry, dry-cleaning, ironing, etc., of all articles of clothing (***) and textile materials, carried out on behalf of private individuals; Retail laundries, including depots; Self-service laundries; Supply of ...

1.4 The impact of the health crisis on the sector

A market heavily impacted by the health crisis

Insee also provides a comparison of sales index trends for activities registered under NAF code **.**B in **** and ****.

sales index trends for retail laundry and dry-cleaning activities France, October **** - September ****, index *** in **** Source: ****

A significant drop in sales is therefore recorded during ...

2 Demand analysis

2.1 French washing machine ownership and frequency of use

Laundromats are mainly aimed at people who don't have a washing machine at home . The French laundromat market is therefore mainly targeting students and young couples(***), **.*% of whom don't have a washing machine at home. conversely, over **% of people aged ** and over own a washing machine in ****, according to the latest ...

2.2 Demand mainly located in highly urbanized areas and student neighborhoods

Every year, the French Ministry of Education publishes a new edition of Repères et Références statistiques, a report on education in France. In ****, the number of students in higher education will reach *.*** million, a drop of *.*% compared to ****.

Number of students enrolled in higher education France, **** - ****, in ...

2.3 Seasonal demand: holidaymakers love laundromats

Seasonality of sales :

As mentioned in the section on the impact of Covid-**, the evolution of the sales index allows us to examine the seasonality of the market. INSEE allows us to make the comparison in the graph below.

sales index trends for retail laundry and dry-cleaning activities France, ****-****, index ...

3 Market structure

3.1 Value chain

Source: ****

The value chain in the coin laundry sector is relatively simple. It consists of purchasing commercial equipment from specialist stores: mainly washing machines, but also cleaning equipment and possibly more, depending on the services offered by the laundromat.

Owners can then decide whether to remain independent or join a ...

3.2 Number of businesses, number of employees for retail laundries - dry cleaners: focus on laundries

Number of companies and employees under NAF code **.**B:

INSEE enables us to study changes in the number of companies and employees registered under NAF code **.**B, which covers laundries and dry cleaners.

change in number of companies and employees for NAF code **.**B (***) France, ****-****, in units Source: ****

Over the ...

3.3 A wide range of profitability levels

The société.com website allows you to establish and compare the financial results of several laundromats in different situations:

Case *: A laundromat located in a sparsely populated area

This laundromat is located in a town with a population of **,***.

Case *: A laundromat in Paris

Case *: a laundromat near a railway ...

3.4 Opening a coin laundry in France

Although opening a laundromat does not require a specific diploma, the operator must ensure not only regular maintenance of the equipment, but also compliance with regulations and the accounting and management of the service on offer. regular maintenance of the equipment, as well as compliance with regulations, accounting and management of ...

3.5 Dry cleaner and laundromat franchises

The dry cleaning and laundromat market offers good profitability opportunities for investors.

Wash'N Dry

Wash'N Dry is a network of laundromat franchises offering both washing machines and dryers. It is also possible to combine the business with other services such as ironing, alterations and sewing. Since its creation in ****, the brand ...

4 Offer analysis

4.1 Example of average rates

In most cases, several types of washing machines and dryers are available, with capacities ranging from * to ** kg. Laundromat prices vary according to washing machine capacity:

Source: ****

To illustrate these ranges, the table below shows the prices charged by Lavomatic in Rouen, with * locations:

Source: ****

4.2 Equipment available

Laundromats are generally equipped with four types of machines:

*. The washing machine

In addition to drum size, the factors that vary when choosing a washing machine are noise and space optimization, especially for residential laundries, as well as spin power.

For residential laundries

These machines can operate free of charge, ...

4.3 Collaborative platforms struggling to take off

La Machine du Voisin:

La Machine du Voisin was a collaborative platform that offered a slightly lower average price for laundry than traditional laundromats: * euros, compared with * euros on average for the latter. But the platform's main focus was on creating social links. The service, which allows private individuals to share ...

5 Regulations

5. Consumer safety framework

According to the DGCCRF (***), operators of coin-operated laundries are legally obliged to check weekly that the safety devices on washing machines and spin-dryers available to the public are working properly. They must record these observations in a register. In addition, they must have a declaration of conformity for each machine installed ...

6 Positioning the players

6. Segmentation

  • Lavomatique
  • R&O (Baleo Pressing & Matelo Laverie)
  • Laverie Lav'Club
  • Wash N'Dry (Groupe Armstrong)
  • PhotoMe International - La Wash
  • Brandt
  • Electrolux Laundry Systems
  • Cowash
  • Miele
  • Wash Me- Revolution Laundry
  • Alliance Laundry System
  • Whirlpool
  • LG Electronics
  • Superdry
  • Pressing 5àsec

List of charts presented in this market study

  • Projections for the global coin laundry market
  • French household washing machine ownership by age
  • Frequency of use of a washing machine at home
  • Percentage change in the number of washing machines installed in French households
  • Number of students enrolled in higher education
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Latest news

Behind the scenes of the production of Whirlpool's flagship dishwasher - 25/07/2023
  • Annual production of dishwashers and washing machines at the Radomsko plant in Poland: 3.5 million
  • Number of group brands present at the plant: 4 (Whirlpool, Hotpoint, Indesit, Bauknecht)
  • Number of Whirlpool group sites in Poland: 3
  • Number of Whirlpool group sites in Europe: 10
Miele, the household appliance symbol of "Deutsche Qualität" - 23/06/2023
  • Miele is a German brand specializing in household appliances.
  • The brand's factory is located in Gütersloh, in Germany's eastern Ruhr region.
  • Miele produces around 4,500 washing machines a day, all pre-sold.
  • The household appliance sector has not suffered too much from the health crisis, and demand has even increased.
  • In 2022, Miele achieved sales of almost 5.5 billion euros.
  • The company aims to achieve sales of 8 billion euros by 2030.
Home appliances: Whirlpool withdraws from Europe, Africa and the Middle East - 21/01/2023
  • Whirlpool to divest European operations
  • Agreement with Turkish rival Arçelik (Beko and Grundig brands)
  • Creation of a joint venture for Europe and divestment of its activities in Africa and the Middle East.
  • The new entity will be 75% owned by Arçelik, with Whirlpool holding 25%
  • By 2021, the European, African and Middle Eastern markets had generated around $5 billion for Whirlpool
  • The joint venture will combine Whirlpool's 38 subsidiaries and 9 production sites with Arçelik's 25 subsidiaries and 2 production sites (20,000 employees)
  • Annual sales target of 6 billion euros

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

R&O (Baleo Pressing & Matelo Laverie)
Laverie Lav'Club
Wash N'Dry (Groupe Armstrong)
PhotoMe International - La Wash
Electrolux Laundry Systems
Wash Me- Revolution Laundry
Alliance Laundry System

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