Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

The market for self-service is part of the wider retail laundry market. This activity consists in making washing machines and dryers available to the public, for a period of occasional use, at a rate per kilo or per piece. We can therefore distinguish laundry from dry cleaning, where one or more people provide dry cleaning and/or ironing of clothes. Unlike dry cleaning, in an automatic laundry room, it is sometimes possible to take advantage of alternative services to wait until the end of the washing process, such as a cybercafé or a restauration area.

Laundries are usually located in the city center or close to accommodation areas (student residences, campsites, etc.). When part of a franchise, they benefit from the reputation, experience and know-how (administrative, commercial, technical and maintenance) of this network.

The self-service laundry is a business model that has become very popular in Brazil recently. The factors for this are diverse : changes in domestic habits (outsourcing cleaning and food services), expansion of Brazilian women's space in the labor market, increasingly smaller residential buildings due to the lack of space in large cities, the advancement of the middle class and the new working regime for maids.

Also, according to the Intermunicipal Laundry Union of the State of São Paulo (Sindilav), Brazil currently has more than 9,500 laundries, 7,400 of which are for the domestic segment and 2,100 for the industrial segment. Even if only 4% of the Brazilian population makes periodic use of automatic laundries, the union informs that 20% of the Brazilian population fits as potential customers, representing a great possibility of growth.

On average, Brazilian laundries wash approximately 8,000 tons of clothes per day, using around 190 tons of chemicals . In addition, it is estimated that there are around 16,000 machines installed in the country, with a depreciation rate of around 20%. The public is in its great majority female (70%) and 89% belonging to classes A and B, with an average age of 43 years. Overall, 48% are married consumers, 66% prefer laundries close to their homes or workstations and 88% prefer washing by piece.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market study 89€

Availability within 5 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2

Analyst

Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2

Consultant

Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2

EDHEC

Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2

Auditeur

Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2

Consultant

Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti