The global coin laundry market has grown significantly, with the market size reaching approximately $18.63 billion in 2023, and is expected to continue expanding at a compound annual growth rate (CAGR) of 9.30% to reach $34.7 billion by 2030. This growth is driven by demand from a growing working population, the convenience of 24-hour service and the inclusion of additional services in laundromats, such as Internet cafés and home delivery.

Growing demand for self-service laundromats in an evolving Italian market

In recent years, Italy has seen a significant evolution in consumer behavior and demand in the self-service laundromat market. This market is part of the wider retail laundry sector, and includes facilities where people can wash and dry their clothes using coin-operated machines. In addition, these laundries sometimes offer extra services, such as Internet cafés or catering areas, to enhance customers' experience while they wait for their laundry. The Italian market, boosted by the presence of industrial laundries, forecasts an overall increase of around 34.8% between 2020 and 2024, with an annual growth rate of 9.4%. In addition, the sector's total sales in 2021 are estimated at around 162.1 million euros, for all the country's coin laundries. This booming sector is fuelled by factors such as changing demographics, an evolving workforce and the relentless influx of tourists seeking out laundromats. A large proportion of the Italian population, who do not have access to a tumble dryer at home, also frequent laundromats for their drying needs. In addition, the presence of large households that clean their laundry an average of four to seven times a week and the scarcity of households owning a tumble dryer (around 15.2%) also contribute to the sustained interest in laundromat services. Google search data reflects the continuing demand for these services, with the highest interest recorded in August 2023, with only a slight year-on-year decline in October 2023.

The main players shaping the coin laundry landscape in Italy

As we look at the coin laundry market in Italy, several industry leaders stand out for their contribution to the proliferation and transformation of self-service laundry services. These companies have helped to meet the varied laundry needs of the Italian population, while adapting to changing lifestyles and technological advances.

  • Grandimpianti I.L.E. Ali Group S.r.l. - With a focus on innovation, Grandimpianti has distinguished itself by leveraging Internet of Things (IoT) technology to enable remote monitoring and management of its washing machines. In the midst of the pandemic, their Wavy control system and connection to The Mind Cloud service enabled the company to remain resilient, providing a higher level of service automation and ensuring continuity for their customers.
  • Renzacci S.p.A - Renzacci has taken a proactive approach to health and sanitation, introducing products such as the Renzacci I-Genius cabin. This cabin can wash and sanitize a wide range of items, offering customers extra protection and peace of mind during the COVID-19 pandemic.
  • IMESAS.p.A. - As a major player, IMESA has adapted to the challenges posed by the pandemic by incorporating an "antiviral setting" into its washing machines. Recognized for its hygienic benefits in the fight against COVID-19, this setting reflects the industry's commitment to public health and safety.
  • Brentareno - Known for its innovative spirit, Brentareno used the containment period to focus on creating effective detergents, while developing its EcOzone washing machine. This machine boasts an impressive 99.98% elimination rate of dust mites, bacteria and mold, earning it anti-COVID certification from respected organizations.
  • AGA C.O.M. Srl - AGA specializes in the design and construction of coin-operated laundries. By formulating detergents with active sanitizing power at low temperatures and including sanitizing procedures at the end of each wash, it has made significant progress in guaranteeing a hygienic service for users.
  • Speed Queen - With over 200 laundromats throughout Italy, Speed Queen is a significant force in the self-service laundry sector. Its extensive network testifies to the reliability of its brand and the trust it has earned from consumers.
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  • Last update : 27/10/2023
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Summary and extracts

1 Market summary

1.1 Definition and presentation

The laundromat (or self-service laundry) market is part of the larger retail laundry market.

A self-service laundry consists of making washing machines and dryers available to the public for occasional use for a fee per kilo or per piece. A distinction is thus made between laundromats and dry cleaners. The latter is a service provided by private individuals where one or more people perform dry cleaning and/or ironing of clothes. Unlike dry cleaning, in a laundromat, alternative services can sometimes be offered to wait until the laundry is finished, such as an Internet café or snack area.

Self-service laundries have boomed in some parts of the world, but they are not uniformly popular, as their spread is closely tied to demographic and social factors.the global size of the laundromat market reached a value of about $18.63 billion in 2023, and the market is expected to reach $34.7 billion by 2030, with a CAGR of 9.30 percent. In Italy, in fact, the business originally did not find solid ground due to low demand-a large majority of Italians own a washing machine at home. Recently, however, with the rapid transformation of Italian society, self-service laundries are rapidly transforming the market. Laundries are generally located in city centers or near housing areas (student residences, campgrounds, etc.). When they are integrated into a franchise network, they benefit from the reputation, experience and know-how (administrative, commercial, technical and maintenance) of this network.

1.2 The global market

A laundromat is a facility where people can wash and dry their clothes through the use of coin-operated and generally self-service washers and dryers. Laundromats can be places where you can wash your own laundry, however, they can also be part of a larger enterprise that also offers dry cleaning ...

1.3 The Italian market

A weighted estimate is proposed to find out the turnover trend of the local laundry market, carried out through the analysis of the last available years (***) and data at the global level. Specifically, the industry is projected to grow over the period under analysis; from **** to **** the overall percentage change is ...

1.4 The Impact of COVID-19

Self-service laundries seem to be among the businesses that have responded quite positively to the economic effects triggered by the pandemic. Nevertheless, these establishments have had to rethink and relaunch themselves, not only because of Covid-**. Manufacturers before the pandemic were gearing up to offer new products, such as ozone sanitization ...

1.5 The Italian gold kilowatt

In ****, Algeria became Italy's main gas supplier, which guarantees a cheaper commodity than other partners. The need to contain the cost of energy supply is one of the energy policy issues that have been placed at the center by Confartigianato President Marco Granelli, who believes that urgent reforms must be adopted, ...

2 Demand analysis

2.1 Laundry in Italy and target populations

Italians' relationship with household appliances, as well as with the use of self-service laundries, is strongly influenced by several factors, including: changes in lifestyle, energy savings, and the convenience offered by self-service laundries.

The use of self-service laundries has seen a decisive surge in recent years, going to reflect a behavioral ...

2.2 Evolution of monthly interest in self-service laundries (Google search)

The graph placed below represents the proportion of searches for a given keyword in a specific region and in a specific time period, compared to when the usage rate for that keyword was highest (***). Thus, a value of ** means that the keyword was used less often in the region concerned, and ...

2.3 Geographical distribution of demand

In Italy, monthly household spending on laundry services varies widely depending on household size and consumption habits. Costs vary depending on the region being analyzed and the availability of coin-operated or self-service laundry services nearby. Households living in urban areas may have more options than those in rural areas. As seen ...

3 Market structure

3.1 Market structure and employees

It is complex to know the exact number of self-service laundries in Italy in ****. However, it is possible to draw a fairly general picture by going to analyze the openings made by some big names in the industry. As of December **, ****, the company NordestWash had opened *,*** self-service laundry outlets in ...

3.2 Value Chain

The value chain in the laundromat market includes several stages:

Suppliers: this stage involves the suppliers of equipment, detergents, and services needed to operate the laundry. Washing operations: central stage, where customers use the coin-operated washing machines and dryers. Efficiency of the machines and cleanliness of the facilities are necessary. Maintenanceand ...

3.3 Open a laundromat in Italy

Coin-operated self-service laundries can remain open all day without restriction, even on holidays and without the need for individuals to run the business on the premises. In fact, it will be enough for the laundry operators to simply go and collect the daily takings and provide maintenance and supervision of the ...

3.5 Main actors

Established as functional and service places, laundromats are also evolving and transforming into places for meeting and pleasant waiting. Thanks to high technologies, respect for the amnient and attention to consumer spending, more and more customers are approaching this type of shopping; the following is an overview of the main players, ...

4 Supply analysis

4.1 Average price example

In most cases, different types of washing machines and dryers are available to consumers, with capacities ranging from * to ** kg. Thus, the prices of a laundromat vary depending on the capacity of the washing machines.


4.2 Available equipment

Traditional laundries, self-service laundries, and coin-operated laundries require different types of machinery to provide services to consumers.

Washing machines: sturdy, efficient, quick to maintain. Washing machines can vary depending on the size of the drum, can be single spin and super spin. Single spin washing machines are preferable for economic reasons ...

4.3 Self-service laundries: costs and earnings


The earnings of a self-service laundry depend basically on two factors: customer flow and the value of the average expenditure per customer.

Customer flow

The customer flow of a self-service laundry is strongly influenced by its location area; the most recommended areas are residential, served by transportation, and close to ...

5 Rules and regulations

5.1 Regulations

Legislative Decree No. ** Art. ** c. * bis of March **, **** defines self-service laundries as all those public establishments in which professional water-based washing machines and dryers are used directly by customers, after they have purchased the appropriate tokens or coins needed for the service.

The business of coin-operated laundries, known as self-service laundries, ...

5.2 Women's enterprise fund to open a self-service laundry

In Italy, there is a bonus for being able to start a laundry business with up to ** percent non-repayable subsidy through the Women's Enterprise Fund grant .

Beneficiaries and implementation methods

Eligible for the facilities under this chapter are women's enterprises with legal and/or operational headquarters located throughout the territory, consisting ...

6 Positioning of actors

6.1 Segmentation

  • Miele Deutschland
  • Necchi Italia
  • Italsec
  • Bucato Express Bio Lavanderie
  • Lavanderia Nordest - Brentareno
  • Girbau
  • Lavanderia Alliance
  • Whirlpool Italia

List of charts

  • Mercato dei servizi di lavaggio a secco e lavanderia
  • Mercato dei servizi di lavanderia e lavaggio a secco a gettoni
  • Andamento fatturato del mercato della lavanderia
  • Numero di lavanderie self service e dipendenti
  • Presenza di elettrodomestici nelle case
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Miele Deutschland
Necchi Italia
Bucato Express Bio Lavanderie
Lavanderia Nordest - Brentareno
Lavanderia Alliance
Whirlpool Italia

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