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Summary of our market study
The global cured meats market, valued at $319.6 billion in 2020, is expected to reach $497 billion by 2030, growing 4.8 percent. After a pandemic-induced decline in 2020, the Italian cured meat industry has recovered with a 7 percent increase in production in 2021, reaching 1.169 million tons.
Italian cured meats market: Resilient demand and growth amid challenges
The cured meats market in Italy has shown resilience and growth in the face of challenges, particularly those imposed by the Covid-19 pandemic. There has been a remarkable recovery in 2021, with production exceeding 1.1 million tons, an increase of about 7 percent over the previous year. The sector, worth around 8.4 billion euros, has seen a recovery in both domestic and foreign demand. While the Ho.Re.Ca. sector suffered due to imposed restrictions, increased sales through large-scale distribution and e-commerce platforms provided some compensation. Cooked ham topped the production chart with about 288,000 tons, followed by raw ham with about 282,500 tons and mortadella with about 163,800 tons. Despite a slight decline in the number of companies engaged in the production of cured meats, down about 2.7 percent in five years, employment within the sector increased substantially by about 23 percent.
On the consumption front, apparent per capita consumption has increased from about 16.2 kg in 2020 to about 17 kg in 2021. Most Italians consume meat and cured meats, with only about 5.4 percent identifying as vegetarian and 1.3 percent as vegan.
The Italian food and wine tourism industry also plays a significant role in cured meat consumption. Recognized for its rich culinary traditions, Italy saw tourist attendance reach an all-time high in 2019, before the pandemic. Although tourism dropped dramatically in 2020 due to travel restrictions, the country's 814 certified agri-food products, including cured meats, remain a cornerstone of its cultural and economic appeal. Exports of Italian cured meats have also been strong, with a double-digit increase in 2021, reaching a record value of about 1.8 billion euros. The export market has not only recovered from the effects of the pandemic, but has even surpassed pre-pandemic levels.
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Summary and extracts
1 Market Overview
1.1 Definition and presentation
Cured meats are food products made from the processing and curing of meats primarily from pork, but also from other animals, such as cattle, sheep or game. Cold cuts can be raw, cooked, cured or smoked, and include a wide range of products with different flavors, textures and preparation methods.
The global processed meat market has reached a value of more than $352.35 billion in 2023. The industry is expected to grow further with a compound annual growth rate (CAGR) of about 4.9 percent over the forecast period 2024-2032, reaching a value of over $541, 94 billion by 2032. This represents an increase of 53.8% over the 10-year period. Increasing population and urbanization drives demand for convenience and ready-to-eat foods. In addition, growing awareness of the importance of protein in the diet and the expansion of online sales are further fueling this growth.
In recent years, the value of the Italian cured meats market has seen an overall increase of 7.8 percent.
Positive news also for the value of production sold, which marks a 17 percent increase, with a remarkable post-pandemic recovery.
As for the market, comparing the data of the number of active companies with those of the number of active companies shows that the growth in the number of employees was more significant than the increase in companies. This means that existing companies increased their workforce to meet growing demand or improve production. In addition, a more pronounced increase in the number of employees than in the number of firms indicates a trend toward growth in average firm size.
1.2 World market
The global processed meat market reached a value of over $***.** billion in ****. The industry is expected to grow further with a compound annual growth rate (***) of about *.* percent over the ****-**** forecast period, reaching a value of over $***, ** billion by ****. This represents an increase of **.*% over the **-year period.
Global Cured ...
1.3 Italian market
From **** to ****, the turnover value of companies with Ateco code **.** (***) increased from **.** billion euros to **.** billion euros, registering an overall increase of *.* percent. After steady growth between **** and ****, the market declined slightly in ****. A further increase was observed in ****, reaching **.** billion euros, followed by a slight contraction in ****. Despite fluctuations, the ...
1.4 Imports and exports
According to the first data released by ISTAT, shipments of Italian cured meats rose to ***,*** tons (***).
This is an excellent result, especially considering the many tensions on the international scene and the sector-specific difficulties related to the high cost of raw materials.
EXPORTS
In ****, Italian exports in terms of quantity to ...
1.5 Inflation suffered by the sector
Inflation had a major impact on the cured meat sector in Italy in ****. With the general increase in prices, production costs have risen, affecting various aspects of cured meat production and consumption. On the one hand, producers have faced rising costs for raw materials, energy and transportation. This situation led to ...
2 Demand analysis
2.1 Overview of demand
Between **** and ****, monthly household spending on deli meats in Italy showed a significant change. Initially amounting to **.** euros in ****, it peaked at **.** euros in ****, signaling an increase of **.* percent. Subsequently, a decrease was observed to **.** euros in ****, representing a decrease of **.*% compared to **** and *.*% compared to ****.
Household monthly expenditure item on ...
2.2 Demand drivers
The market for cured meats is influenced by several drivers that determine demand. Here is a description of the main factors influencing the demand for cured meats:
Cultural Traditions and Food Habits: In Italy, cured meats are an integral part of culinary tradition and are present in many regional recipes. This ...
2.3 Geographical distribution of demand
In ****, the geographical distribution of spending on deli meats in Italy shows significant differences between regions. Households in the Northeast and Northwest spent the most, with an average of **.** euros. In the Center, spending is slightly lower, standing at **.** euros. In the South and the Islands, spending drops further to **.** euros. ...
2.4 Trends in demand for cured meats
Trends in online searches for cured meats in Italy between **** and **** show significant seasonal variations. Starting with an index of ** in June ****, searches increase to a significant peak of ** in December ****, coinciding with the Christmas holidays. After a decline in January ****, searches remain relatively stable with a new peak of ** in ...
2.5 New trends in demand
In recent years, the cured meat market has seen several significant trends emerge, influenced by various economic, social and environmental factors.
Growth in foreign demand: Exports of Italian cured meats have increased significantly, with +**.* percent in volume and +**.* percent in value in **** over the previous year. This increase was particularly strong ...
3 Market structure
3.1 Italian market structure
From **** to ****, the number of enterprises active in the production of meat products in Italy increased from **** to ****, registering a growth of *.* percent. After a slight decline in ****, the sector saw a steady increase, peaking at **** enterprises in **** and slightly decreasing in **** and ****, before peaking in ****. This trend suggests a resilience ...
3.2 Value Chain
The value chain for cured meats begins with the raising of pigs, which is the basis of production. Next, pigs are transferred to slaughter plants, where the initial processing of meat takes place. This meat is then used for the production of cured meats, a crucial stage where value is added ...
3.3 Main manufacturing companies
The main players in the production of cured meats are:
Salumifici Granterre: This is a major Italian company established on January *, ****, by the merger of two historical agribusinesses, Parmareggio and Grandi Salumifici Italiani. The company's headquarters are located in Modena. The choice of the name Granterre reflects a rich heritage of ...
3.4 Main distributors
As for the wholesale of delicatessen products, the main distributors are:
All.Coop Societa' Cooperativa Agricola: Founded in ****, it is an agricultural cooperative based in Mosciano Sant'Angelo, Teramo. It operates two distribution centers in Carinaro and Gricignano D'Aversa, covering a total area of **,*** square meters, and is distinguished by its selection ...
4 Supply analysis
4.1 Cold cuts offered
There are many different kinds of cured meats that are produced in Italy, some are produced throughout the country, others in specific areas.
Source: ****
To protect the typicality of certain food products, the European Union has enacted precise legislation, establishing two levels of recognition: PDO and PGI, through which it intends ...
4.2 Market prices
The consumer price index shows an upward trend from **** to ****. In ****, the index was just above the base at ***.*. In ****, the index rose to ***.*, registering an increase of *.* percent. This growth continued in subsequent years with a steady increase, reaching ***.* in **** and ***.* in ****. In ****, the index saw a more significant increase, ...
4.3 Machinery
In order to engage in the business of making cured meats, the cost of some meat processing machinery must also be taken into account in order to process the meat into cured meats. Machinery prices vary widely as they are customized.
In addition, there are companies, such as Inox Meccanica, that ...
4.4 New supply trends
The charcuterie market is evolving with several emerging trends for ****. Here are the main ones:
Reduced Salt and Fat Content Products: With growing awareness of the health problems associated with excessive salt and fat consumption, many manufacturers are developing cured meats with reduced content of these components. These products are often ...
5 Regulations
5.1 Regulations
LABELING
the decree requiring producers to indicate the origin of the raw material for cured meats on the label came into force on January **, ****. The decree stipulates that the labels of processed pork foods must indicate the "country of birth, country of rearing and country of slaughter of the animals." Where ...
6 Positioning of actors
6.1 Market segmentation
- BP Crudi d'Italia
- Rovagnati
- Giuseppe Citterio S.p.A.
- Salumificio Fratelli Beretta
- Salumifici Granterre
- Italia Alimentari
- Rigamonti
- Villani Salumi
- Fiorucci
- Gruppo Di Palo
- San Dan Prosciutti
List of charts presented in this market study
- Global Market Value of Cold Cured Meats
- Per capita meat consumption by region
- Pork production
- Pork production
- Italian Cold Cured Meats Market Value
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