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1.1 Definition and scope of study

The charcuterie market includes all those products derived from animal meat which, through a system of ageing and preservation can be eaten. Cured meats are a product usually very much linked to the production territory and popular culture. Cold cuts are sold in butcher shops or supermarkets, but in some countries such as Italy there is a great attention to the product and there are many shops specialized only in cold cuts. It is a very traditional basic market, but it can be divided into industrial products and more artisanal products. Within this study we will focus on the market of charcuterie shops. In 2021, the charcuterie shops must compete with large supermarkets, which is why they tend to deal with more local and higher quality products; moreover, in countries like Italy, where even supermarkets have a cold cuts counter, in charcuterie shops you can choose the quantity of product, while in supermarkets cold cuts are usually pre-packed. 

The Global Deli Food Market Size was valued at US$ 305.12 billion in 2021, and is expected to grow to US$ 432.24 billion by the end of 2026, with a CAGR of 4.4% between 2021 and 2026. 

Italy is characterized by a marked variability of orographic features and by very different conditions between the various areas, a multitude of microclimates that characterize agricultural and food production. It is very difficult to estimate the number of Italian Charcuterie Shops due to the fact that they are usually really small shops, but, on the other hand there is much information on production and consumption. Due to the Covid-19 emergency, cured meat production in Italy decreased to 1.093 million tonnes from 1.176 tonnes in 2019 (-7.1%). For what concerns exports, according to ISTAT data, in 2020 shipments of Italian deli meats abroad measured 170,137 tons. Overall, in Italy there are more than 900 companies with 29,000 employees working in the broader cured meats sector.

The Italian market has recently seen a decline in consumer interest in the service counter and an increase in interest in packaged products. According to the Coop report, between June and the end of August, ready-to-eat sliced deli meats were up 13.7%, thanks in part to "free form" products. 






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Reviews (2)

The sports distribution market - France

Publicado en 19/09/2021 by Geoffroy Boucheteil

Interesting remarks on the impact of digitalization, major sporting events and consumer behaviors on market growth. The classification of the various distribution players allows us to see more clearly the various distribution channels

Businesscoot Response:

Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The sports distribution market - France

Publicado en 17/02/2021 by Pascal MONTALI

I congratulate the Businesscoot team for offering everyone accessible, useful and exploitable market research to lay the "foundations" of a strategy for setting up and/or developing a company, a brand, a product... without being drowned by data!

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