Detailed content of our market study


  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market Overview

1.1 Definition and presentation

Cured meats are food products made from the processing and curing of meats primarily from pork, but also from other animals, such as cattle, sheep or game. Cold cuts can be raw, cooked, cured or smoked, and include a wide range of products with different flavors, textures and preparation methods.

The global processed meat market has reached a value of more than $352.35 billion in 2023. The industry is expected to grow further with a compound annual growth rate (CAGR) of about 4.9 percent over the forecast period 2024-2032, reaching a value of over $541, 94 billion by 2032. This represents an increase of 53.8% over the 10-year period. Increasing population and urbanization drives demand for convenience and ready-to-eat foods. In addition, growing awareness of the importance of protein in the diet and the expansion of online sales are further fueling this growth.

In recent years, the value of the Italian cured meats market has seen an overall increase of 7.8 percent.

Positive news also for the value of production sold, which marks a 17 percent increase, with a remarkable post-pandemic recovery.

As for the market, comparing the data of the number of active companies with those of the number of active companies shows that the growth in the number of employees was more significant than the increase in companies. This means that existing companies increased their workforce to meet growing demand or improve production. In addition, a more pronounced increase in the number of employees than in the number of firms indicates a trend toward growth in average firm size.

1.2 World market

The global processed meat market reached a value of over $***.** billion in ****. The industry is expected to grow further with a compound annual growth rate (***) of about *.* percent over the ****-**** forecast period, reaching a value of over $***, ** billion by ****. This represents an increase of **.*% over the **-year period.

Global Cured ...

1.3 Italian market

From **** to ****, the turnover value of companies with Ateco code **.** (***) increased from **.** billion euros to **.** billion euros, registering an overall increase of *.* percent. After steady growth between **** and ****, the market declined slightly in ****. A further increase was observed in ****, reaching **.** billion euros, followed by a slight contraction in ****. Despite fluctuations, the ...

1.4 Imports and exports

According to the first data released by ISTAT, shipments of Italian cured meats rose to ***,*** tons (***).

This is an excellent result, especially considering the many tensions on the international scene and the sector-specific difficulties related to the high cost of raw materials.


In ****, Italian exports in terms of quantity to ...

1.5 Inflation suffered by the sector

Inflation had a major impact on the cured meat sector in Italy in ****. With the general increase in prices, production costs have risen, affecting various aspects of cured meat production and consumption. On the one hand, producers have faced rising costs for raw materials, energy and transportation. This situation led to ...

2 Demand analysis

2.1 Overview of demand

Between **** and ****, monthly household spending on deli meats in Italy showed a significant change. Initially amounting to **.** euros in ****, it peaked at **.** euros in ****, signaling an increase of **.* percent. Subsequently, a decrease was observed to **.** euros in ****, representing a decrease of **.*% compared to **** and *.*% compared to ****.

Household monthly expenditure item on ...

2.2 Demand drivers

The market for cured meats is influenced by several drivers that determine demand. Here is a description of the main factors influencing the demand for cured meats:

Cultural Traditions and Food Habits: In Italy, cured meats are an integral part of culinary tradition and are present in many regional recipes. This ...

2.3 Geographical distribution of demand

In ****, the geographical distribution of spending on deli meats in Italy shows significant differences between regions. Households in the Northeast and Northwest spent the most, with an average of **.** euros. In the Center, spending is slightly lower, standing at **.** euros. In the South and the Islands, spending drops further to **.** euros. ...

2.4 Trends in demand for cured meats

Trends in online searches for cured meats in Italy between **** and **** show significant seasonal variations. Starting with an index of ** in June ****, searches increase to a significant peak of ** in December ****, coinciding with the Christmas holidays. After a decline in January ****, searches remain relatively stable with a new peak of ** in ...

2.5 New trends in demand

In recent years, the cured meat market has seen several significant trends emerge, influenced by various economic, social and environmental factors.

Growth in foreign demand: Exports of Italian cured meats have increased significantly, with +**.* percent in volume and +**.* percent in value in **** over the previous year. This increase was particularly strong ...

3 Market structure

3.1 Italian market structure

From **** to ****, the number of enterprises active in the production of meat products in Italy increased from **** to ****, registering a growth of *.* percent. After a slight decline in ****, the sector saw a steady increase, peaking at **** enterprises in **** and slightly decreasing in **** and ****, before peaking in ****. This trend suggests a resilience ...

3.2 Value Chain

The value chain for cured meats begins with the raising of pigs, which is the basis of production. Next, pigs are transferred to slaughter plants, where the initial processing of meat takes place. This meat is then used for the production of cured meats, a crucial stage where value is added ...

3.3 Main manufacturing companies

The main players in the production of cured meats are:

Salumifici Granterre: This is a major Italian company established on January *, ****, by the merger of two historical agribusinesses, Parmareggio and Grandi Salumifici Italiani. The company's headquarters are located in Modena. The choice of the name Granterre reflects a rich heritage of ...

3.4 Main distributors

As for the wholesale of delicatessen products, the main distributors are:

All.Coop Societa' Cooperativa Agricola: Founded in ****, it is an agricultural cooperative based in Mosciano Sant'Angelo, Teramo. It operates two distribution centers in Carinaro and Gricignano D'Aversa, covering a total area of **,*** square meters, and is distinguished by its selection ...

4 Supply analysis

4.1 Cold cuts offered

There are many different kinds of cured meats that are produced in Italy, some are produced throughout the country, others in specific areas.

Source: ****

To protect the typicality of certain food products, the European Union has enacted precise legislation, establishing two levels of recognition: PDO and PGI, through which it intends ...

4.2 Market prices

The consumer price index shows an upward trend from **** to ****. In ****, the index was just above the base at ***.*. In ****, the index rose to ***.*, registering an increase of *.* percent. This growth continued in subsequent years with a steady increase, reaching ***.* in **** and ***.* in ****. In ****, the index saw a more significant increase, ...

4.3 Machinery

In order to engage in the business of making cured meats, the cost of some meat processing machinery must also be taken into account in order to process the meat into cured meats. Machinery prices vary widely as they are customized.

In addition, there are companies, such as Inox Meccanica, that ...

4.4 New supply trends

The charcuterie market is evolving with several emerging trends for ****. Here are the main ones:

Reduced Salt and Fat Content Products: With growing awareness of the health problems associated with excessive salt and fat consumption, many manufacturers are developing cured meats with reduced content of these components. These products are often ...

5 Regulations

5.1 Regulations


the decree requiring producers to indicate the origin of the raw material for cured meats on the label came into force on January **, ****. The decree stipulates that the labels of processed pork foods must indicate the "country of birth, country of rearing and country of slaughter of the animals." Where ...

6 Positioning of actors

6.1 Market segmentation

  • BP Crudi d'Italia
  • Rovagnati
  • Giuseppe Citterio S.p.A.
  • Salumificio Fratelli Beretta
  • Salumifici Granterre
  • Italia Alimentari
  • Rigamonti
  • Villani Salumi
  • Fiorucci
  • Gruppo Di Palo
  • San Dan Prosciutti

List of charts presented in this market study

  • Global Market Value of Cold Cured Meats
  • Per capita meat consumption by region
  • Pork production
  • Pork production
  • Italian Cold Cured Meats Market Value
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

BP Crudi d'Italia
Giuseppe Citterio S.p.A.
Salumificio Fratelli Beretta
Salumifici Granterre
Italia Alimentari
Villani Salumi
Gruppo Di Palo
San Dan Prosciutti

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the charcuterie market | Italy

99 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) IT Italy

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.


Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard


Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff


Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry


Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview


Do you have a question ?
Our team is at your disposal at   +44 238 097 0676