Content of the study:
The glass bottle market - France

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MARKET OVERVIEW

1.1 Definition and scope of study

Glass bottles are elongated, narrow-necked containers of varying sizes designed to hold liquids, particularly beverages such as wine, beer and spirits, but increasingly also soft drinks like soft drinks or milk. Glass is mostly composed of silica-rich sand, but it is extremely common to use cullet, recycled pieces of used glass, in the manufacturing process. The proportion of cullet can range from 10% to 90%, depending on the quality required. Vitrifying agents are also added to give the glass the desired properties.

Unlike other packaging methods, glass enjoys a flattering image with the public, symbolizing both quality and low environmental impact. In fact, unlike plastic, glass is infinitely recyclable, and the glass recycling rate in France reached 88% in 2021.

The global glass bottle market will be worth $40.2 billion in 2023, and is expected to grow at a CAGR of 5.7% over the next ten years. This market is benefiting from the desire of certain brands to create increasingly high-end products, from global environmental awareness, and also from the rise of craft breweries and distilleries, even if in France the wine market remains predominant. on a global scale, half of all glass bottles produced are destined for the beer sector.

In a concentrated market dominated by three international leaders(Verallia, Owens-Illinois and Vidrala), a few French players stand out. Saverglass , in particular, is expanding in the premium segment. However, French manufacturers face many difficulties in the current environment. Glass manufacturing costs fluctuate enormously according to the cost of raw materials, and the industry is extremely energy-intensive, especially in terms of natural gas, the price of which has been soaring for several years now.

However, manufacturers can look forward to a gradual phase-out of plastic and the imminent return of the deposit system, which should restore glass to its tarnished glory.

1.2 Global market

The global glass bottle market, estimated at $**.* billion in ****, is expected to register a CAGR of *.*% over the period **** - ****, reaching $** billion in ** years' time.

Sales projections for the global glass bottle market World, **** - ****, in $ billions Source: ****

Glass bottles are safer for your health, as there is no risk of ...

1.3 Domestic market

We offer an estimate of the size of the hollow glass industry in France, based on INSEE data. The activity is referenced under NAF code"**.** - Manufacture of hollow glass". Hollow glass refers to all glass containers: bottles, flasks and jars. The proposed estimate therefore represents a high end of the ...

1.4 Balance of trade

International trade in glass containers, including bottles, is tracked under code ****** "Glass carboys, bottles, flasks, jars, pots, tubular containers and other glass containers for transport or commercial packing, and glass preserving jars (***)". We'll be looking at imports and exports of these products, as well as our main trading partners, to identify ...

1.5 A resilient sector despite repeated crises: Covid-19, war in Ukraine, inflation

During the health crisis, as alcohol consumers drank more at home, they preferred larger containers such as wine cubes. In fact, the wine industry has seen a sharp rise in sales of wine in BIBs. But this in no way detracts from wine lovers' structural loyalty to glass bottles as a ...

DEMAND ANALYSIS

2.1 Demand stimulated by environmental and health concerns

"Glass packaging will be the container of the future", says Jacques Bordat, President of the French Federation of Glass Industries. Indeed, it is both safe for human health and less polluting than other materials such as plastic, and it perfectly preserves the tastes and smells of the food and beverages it ...

2.2 The wine sector, the driving force behind the glass industry

The main consumer of glass bottles is the wine and spirits industry. Artisanal fruit juices and water can also frequently be found in this form, as can certain soft drinks, in small format, replacing cans. The market is therefore primarily B*B.

Grape wine market size in France France, **** - ****, in ...

2.3 The French demand greater transparency in food packaging

In recent years, consumer demand for transparency has continued to grow. The French want to know everything about the products they consume, whether to protect their health or the planet. An LSA study provides an indication of this new expectation: while **% of those surveyed want more data on product origin, **% say ...

MARKET STRUCTURE

3.1 A local industry

The glass bottle industry is spread across the whole of France, with most plants located close to major vineyards to reduce distances traveled. There are some forty dedicated furnaces in France. The logistics chain is relatively short, with glass plants located on average *** km from their customers[***].

The stages in the ...

3.2 Production concentrated in the north

The number of establishments operating in the hollow glass manufacturing sector is increasing slightly, but has remained between *** and *** since ****. It is therefore a relatively closed market.

Number of establishments working in hollow glass manufacturing France, **** - ****, in units Source: ****

The number of employees fell during the health crisis, but has ...

3.3 Sand, the main constituent of glass

In April ****, the United Nations Environment Programme(***) warned of a potential sand crisis in a report. The document highlights the risk of a shortage of sand, a widely exploited resource only surpassed by water. The report highlights unregulated and growing exploitation due to increased demand, with sand consumption tripling over the ...

3.4 The challenges of recycling

Since ****, it has been possible to recycle glass in France, and private individuals are strongly encouraged to do so. The average French person consumes ** kg of glass packaging every year, which represents **% of the weight of our household waste. Glass is the only packaging material that can be recycled indefinitely, and ...

3.5 Towards automation

The industry saw its first wave of automation in the early XXᵉ century, at a time when the glassblowing tradition was still alive and well. Since then, furnaces have become ever more sophisticated, and today there is a trend towards the robotization of hollow glass manufacturing.

This is particularly true of ...

OFFER ANALYSIS

4.1 Eco-design

Over the past ** years, the weight of glass packaging has been steadily reduced, in order to offer a product that protects and preserves its contents just as well as ever, but which is also more resource-efficient. For example, the weight of wine bottles has been reduced by **%.

Weight reduction of glass ...

4.2 Product typology

Verallia offers a wide range of standard glass bottles:

Source: ****

Producers also offer new shapes in line with trends, as well as customized bottles. The purchase price depends on the customer's request and the quotation issued by the producer. Premium bottles focus on exclusivity: it is possible to play with textures, ...

4.3 Increasingly high production costs

For a number of reasons,players in the industry are faced with increasingly high production prices. First of all, inflation is responsible for the rise in raw material prices, which inevitably has an impact on production costs. But it is above all the rise in the price of energy, and especially ...

REGULATIONS

5.1 Regulations

The regulation of glass containers is managed at three levels:

at international level, ISO (***) coordinates the national bodies of *** countries; at European level, the CEN (***) works with the national bodies of ** countries, both members and non-members of the European Union; at national level, bodies such as AFNOR (***) in France, appoint experts ...

5.2 Plastic ban

The gradual ban on plastic containers should encourage the re-emergence of the glass bottle and container market, with the possible advent of a deposit and reuse system.

This movement was started by Law no. ****-*** of August **, **** on energy transition for green growth, and the government's objective is now to move ...

POSITIONING THE PLAYERS

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Reviews (1)

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The glass bottle market - France

Publicado en 21/10/2022 by Didier Rollet - SMC France

Concise, agréable à lire. Elle oriente rapidement le lecteur vers les points d'importance.

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