Summary

The global lemonade market, estimated at $13.3 billion in 2021, is expected to grow at an annual rate of 6.9%, reaching a value of $22.2 billion in 2029. Despite a contraction in supermarket sales of soft drinks in France, with a notable drop of 1.2% in value and 4.8% in volume in the tonics, limes and lemonades segment, the industry relies on a strong image of quality and traditional French know-how. This trend is underpinned by a consumer trend towards healthier beverages and lower sugar content, leading to a steady reduction in sugar consumption. Sales of organic BRSAs rose by +16.4% to 287.05 million euros, underlining the demand for natural, sustainable products.

Lemonade, which is by nature seasonal, with demand peaking in the summer months, retained its appeal as a refreshing drink. The French market, with a surplus trade balance for flavored waters, reversed in 2021, with imports exceeding exports (609 million euros vs. 497 million euros, respectively).

Despite regulatory changes such as the soda tax introduced to reduce sugar consumption, the lemonade market continues to be an important segment within the soft drinks industry. The French lemonade market

In search of healthier, more natural refreshment

In France, the lemonade market reflects a wider trend of consumer awareness and preference for healthier, natural and organic products. French consumers are increasingly attracted to drinks that offer more than just refreshment - they are looking for beverages that correspond to a responsible, healthier lifestyle. This trend has accelerated against a backdrop of falling sugar consumption, as the French have reduced their consumption of table sugar and added sugars in sweet products over the years. As the data show, sugar consumption has fallen significantly, from around 35 kilograms per capita to between 25 and 30 kilograms per capita. This downward trend is in line with the 41% of French people who say they want to limit their sugar intake.

With 86% of the French population seeking to consume responsibly, and 83% stressing the importance of natural products, the organic market is flourishing in France, reaching values of between 9 and 10 billion euros.

This has prompted major beverage companies like Coca-Cola and Pepsi Co to respond to this market segment with their organic brands, capturing significant market share with their offerings. In the midst of this changing landscape, lemonade remains a much-loved traditional beverage, particularly during the summer months, when it is much sought-after for its refreshing qualities. Demand for locally-produced, artisanal lemonades is also high, with small producers finding a loyal clientele through retailers, restaurants and direct sales to individuals.

In conclusion, the French lemonade market is being transformed by consumer preference for quality, health and natural ingredients. While global trends show a steady increase in lemonade sales, the French market presents unique opportunities for producers who can adapt to the changing demand for healthier, organic products, positioning themselves to capture the attention and loyalty of health-conscious consumers.

The French lemonade market is full of dynamic and diverse players, each making their own unique contribution to the industry's dynamism. At the heart of this vibrant market is

  • Lorina, a brand rooted in tradition and known for its high-end version of the classic lemonade recipe. Lorina is not only a national favorite, but also a global ambassador for French craftsmanship, exporting 50% of its production to connoisseurs around the world. Moving away from the mass-market shelves and into the realm of craftsmanship,
  • L'Abeille presents itself as a manufacturer of private-label lemonades. With a workforce of 120 (in 2014) and based in Cholet, Maine-et-Loire, L'Abeille brings a dose of variety and choice to the sector, catering to those looking for store-brand refreshments.
  • Rième Boisson carries its heritage on its shoulders, producing not only lemonades but also syrups since the 1920s. With a small, dedicated team of 18 people (as of 2015), this company demonstrates that history and quality can be refreshingly married. Nestled in the lush Jura landscape,
  • Exilia is a smaller but nonetheless dynamic player in the lemonade market. Each year, it puts around 1 million bottles into circulation, 35% of which are destined for international markets. Their thirst for innovation is evident: they have even produced a lemonade with 24-carat gold flakes for a prestigious customer in Dubai.
  • Audebert Boisson hails from the volcanic soil of Auvergne. By producing not only lemonades but also non-alcoholic beverages, Audebert Boisson illustrates the diversity and adaptability needed in an ever-changing market where consumer tastes and trends are as dynamic as the bubbles in a glass of lemonade.

Each of these players, whether through tradition, innovation or strategic diversity, continues to shape and shake up the French lemonade market. They cling to qualities such as local sourcing, artisanal methods and a touch of luxury, while adapting to the growing demand for healthier, more natural drinks. Together, they represent the spirit and history of French lemonade - an industry that remains as delicious and effervescent as ever.

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  • Last update : 26/05/2023
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Summary and extracts

1 Market overview

1.1 Market overview and definition

Lemonade is a carbonated cold drink made from lemon juice, water and sugar. Lemonade is part of the soft drinks market. BRSAs (non-alcoholic soft drinks) are divided into carbonated and non-carbonated segments.

Market players include lemonade producers, soft drinks producers, breweries, beverage retailers, supermarkets and restaurants.

Among producers, there are two main types of distribution:

  • Producers for supermarkets and the national market;
  • Producers for retailers, restaurateurs and individuals on a more local market, and sometimes for export.

The carbonated soft drinks market in France is estimated to be worth 2.27 billion euros by 2021, with tonics and lemonades accounting for over 10% of the market, with sales of 230 million euros [LSA Conso]. The leading Lorina brand alone accounts for 36.7% of the lemonade market in supermarkets, and has made a major contribution to the sector's growth. [Rayon Boissons].

The lemonade market is suffering from the contraction of the soft drinks and sodas market in supermarkets, which is being challenged by consumers' desire to avoid excessive sugar. Nevertheless, French lemonade retains a strong image of quality and traditional know-how, which ensures that confidential producers have a loyal clientele among restaurateurs and private individuals. The market could even benefit from this trend towards healthy beverages, if the supply side knows how to adapt to it.

1.2 Steady growth in lemonade sales worldwide

The global lemonade market is estimated to be worth **.* billion USD in ****, with sales expected to grow at an annual rate of *.*% to reach **.* billion USD in ****. Global consumption of lemonade is therefore on the rise. This increase may be associated with the rise in the world's population, since lemonade is ...

1.3 A struggling French market

An overview of the soft drinks market Sales in the soft drinks market France, ****-****, in € billions Source : LSA Conso, LSA Conso, LSA Conso, LSA Conso, LSA Conso It's clear that over the past * years, sales in the soft drinks market have been growing steadily, reaching *.* billion in ****. Overall, with the ...

1.4 France's foreign trade

In the le kiosque finance database, lemonade is recorded under :

HS code ******** - Waters, including mineral waters and aerated waters, containing added sugar or other sweetening matter or flavored, directly consumable as such as beverages

This site reports the trade balance below. It does not concern lemonade alone, but is nonetheless ...

2 Demand analysis

2.1 A highly seasonal market

Because of its refreshing character, the lemonade market is very dynamic during the summer months of July and August: the market is therefore seasonal. The graph below illustrates this trend:

Search frequency for the keyword lemonade on Google France, ****-****, index *** (***) Source: ****

The results reflect the proportion of searches for a ...

2.2 Hydration, a key factor in demand for non-alcoholic beverages

Reasons for consuming BRSA

According to a study by Kantar, the refreshing qualities of non-alcoholic drinks and juices top the list of reasons for consumption. This shows the potential of lemonades, whose tangy, sweet flavor makes them a popular choice for quenching thirst, especially during the hot summer months.

Reasons for ...

2.3 A demand for healthy, natural products: drink better

The organic market

In ****, **% of French people consumed organic food, and this market, which is no longer a niche, is reaching more and more people which is proven by the **.* billion euros generated in ****, an increase of **.*% since ****. These good results put France in *nd place in the European ranking [***].

The ...

3 Market structure

3.1 A value chain polarized by producers

The market is structured around the producer-bottlers who make the lemonade. These producers often market their products on a very local scale. Private labels, on the other hand, call on subcontractors who often specialize in the production of BRSAs in general. Finally, beverage retailers are also involved in B*B distribution, ...

3.2 French lemonade production

The traditional and artisanal lemonade market in France is full of producers offering quality refreshing drinks. A table of French lemonade producers can be consulted on the Keldelice website. The following Businesscoot-processed table highlights the different producers and their locations. It can be seen that lemonade production is spread across various ...

3.3 Major recent operations and investments

The table below reports on the main transactions and investments since ****, which has seen major changes for the market leaders.

While there have been no notable operations or investments since ****, we can nevertheless note this news item: Hugo Sublet, the director of Champagnole-based Imagram, which specializes in the production of Elixia ...

4 Offer analysis

4.1 The competitive landscape

Market segmentation by brand

The lemonade market is segmented by brand as follows:

The leading brand: (***) ; Soda brands that produce lemon-based sodas (***) Private labels (***); Private labels (***). [***]

The following ranking lists the best soft drink launches, and is based on sales during the first three launch periods, according to manufacturer data. Among ...

4.2 Price typology

Supermarket prices

This table gives an indication of the prices of lemonade found in supermarkets. If possible, the table also indicates the nutri-score. The nutri-score is a five-level nutritional labeling system, ranging from A to E and from green to red, based on the nutritional value of a food product

Manufacturer ...

5 Regulations

5.1 Regulation could harm the market

Regulations on soft drink ingredients are a factor strongly impacting market demand.

For example, the new soda tax, determined according to the proportion of added sugar in the drink in question, came into force on July *, ****. This tax also applies, but to a lesser extent, to sweeteners. According to a BFMTV ...

5.2 The soda tax

The soda tax, which came into force on January*, **** and will be refined in ****, aims to limit the consumption of sugary drinks in France. It applies to fruit juices with added sugar, sweetened waters and soft drinks, whatever their distribution channel, and is charged to the end consumer.

Source: ****

This tax ...

List of charts

  • Volume sales of carbonated soft drinks other than colas
  • Lemonade market share by region
  • Lemonade market size by distribution channel
  • Share of soft drinks sales and trend to 2020
  • Sales in the soft drinks market
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Latest news

Carrefour, with hypermarket rescuers and tenant managers - 14/12/2022
  • In 2018, Carrefour's CEO announced the use of lease management
  • An independent leases the premises and goodwill to avoid selling stores with chronic deficits
  • 48 of the 253 hypermarkets have been leased out, with 15 to follow in 2023
  • There's no shortage of candidates for the venture, many of them former in-house managers
  • Eventually, the aim is to move from lease management to franchising, in a 50-50 partnership with Carrefour.
Carrefour celebrates sixty years since the birth of the hypermarket | Soixante ans de hypermarché Carrefour - 14/06/2023
  • Opening of the first Carrefour hypermarket in France on June 15, 1963 in Sainte-Geneviève-des-Bois.
  • The hypermarket format accounted for 58% of Carrefour sales in 2012, falling to 49% by 2022.
  • Carrefour no longer develops new hypermarkets and sells units in deficit to franchisees.
  • 243 hypermarkets in France
Voluntary redundancy plan at Carrefour - 27/06/2023
  • 979 voluntary departures from head offices in France
  • 85,000 employees in France (over 100,000 including franchised stores)
  • Sales 2022: 90.8 billion euros (up 16%)
  • Net profit 2022: 1.35 billion euros (up 26%)
  • Approx. 1 billion euros in annual cost savings

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Geyer Frères (Lorina)
Elixia
Rième Boissons
Sidel (Tetra Laval Groupe)
Carrefour Groupe
E.Leclerc
Monoprix
Auchan Hypermarches

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