Summary of our market study

In France, the carbonated soft drinks (CSD) market is estimated at €2.27 billion in 2021, with tonics and lemonades accounting for over 10% of the market, with sales of €230 million.

The global lemonade market, estimated at $13.3 billion in 2021, is expected to grow at an annual rate of 6.9%, reaching a value of $22.2 billion in 2029.

Despite a contraction in supermarket sales of soft drinks in France, with a notable drop of 1.2% in value and 4.8% in volume in the tonics, limes and lemonades segment, the industry relies on a strong image of quality and traditional French know-how.

The market is underpinned by a consumer trend towards healthier beverages with lower sugar content. Sales of organic BRSAs rose by +16.4% to 287.05 million euros, underlining the demand for natural, sustainable products.

Lemonade, which is by nature seasonal, with demand peaking in the summer months, retained its appeal as a refreshing drink.

The balance of trade surplus for flavored waters reversed in 2021, with imports exceeding exports (609 million euros vs. 497 million euros).

Despite regulatory changes such as the soda tax introduced to reduce sugar consumption, the lemonade market continues to be an important segment within the soft drinks industry.

Healthier, more natural refreshment

In France, the lemonade market reflects a wider trend of consumer awareness and preference for healthier, natural and organic products. This trend has accelerated against a backdrop of falling sugar consumption, as the French have reduced their consumption of table sugar and added sugars in sweet products over the years. Sugar consumption has fallen from around 35 kilograms per capita to between 25 and 30 kilograms per capita.

41% of French people say they want to limit their sugar intake.

With 86% of the French population seeking to consume responsibly, and 83% stressing the importance of natural products, the organic market is flourishing in France, reaching values of between 9 and 10 billion euros.

Major beverage companies such as Coca-Cola and Pepsi Co are responding to this market segment with their organic brands.

Lemonade remains a popular traditional drink, especially during the summer months. Demand for locally-produced, artisanal lemonades is also strong, and small producers find a loyal customer base through retailers, restaurateurs and direct sales to individuals.

The French market presents unique opportunities for producers who can adapt to changing demand for healthier, organic products.

The French lemonade market is full of dynamic players

  • Lorina, a brand rooted in tradition and known for its high-end version of the classic lemonade recipe. Lorina exports 50% of its production.
  • L'Abeille is a manufacturer of private-label lemonades.
  • Rième Boisson has been making lemonades and syrups since the 1920s.
  • Exilia is a small but dynamic player in the lemonade market.
  • Audebert Boisson originates from the volcanic soil of Auvergne and produces lemonades and non-alcoholic beverages
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Summary and extracts

1 Market overview

1.1 Market overview and definition

Lemonade is a carbonated cold drink made from lemon juice, water and sugar. Lemonade is part of the soft drinks market. BRSAs (non-alcoholic soft drinks) are divided into carbonated and non-carbonated segments.

Market players include lemonade producers, soft drinks producers, breweries, beverage retailers, supermarkets and restaurants.

Among producers, there are two main types of distribution:

  • Producers for supermarkets and the national market;
  • Producers for retailers, restaurateurs and individuals on a more local market, and sometimes for export.

The carbonated soft drinks market in France is estimated to be worth 2.27 billion euros by 2021, with tonics and lemonades accounting for over 10% of the market, with sales of 230 million euros [LSA Conso]. The leading Lorina brand alone accounts for 36.7% of the lemonade market in supermarkets, and has made a major contribution to the sector's growth. [Rayon Boissons].

The lemonade market is suffering from the contraction of the soft drinks and sodas market in supermarkets, which is being challenged by consumers' desire to avoid excessive sugar. Nevertheless, French lemonade retains a strong image of quality and traditional know-how, which ensures that confidential producers have a loyal clientele among restaurateurs and private individuals. The market could even benefit from this trend towards healthy beverages, if the supply side knows how to adapt to it.

1.2 Steady growth in lemonade sales worldwide

The global lemonade market is estimated to be worth **.* billion USD in ****, with sales expected to grow at an annual rate of *.*% to reach **.* billion USD in ****. Global consumption of lemonade is therefore on the rise. This increase may be associated with the rise in the world's population, since lemonade is ...

1.3 A struggling French market

An overview of the soft drinks market Sales in the soft drinks market France, ****-****, in € billions Source : LSA Conso, LSA Conso, LSA Conso, LSA Conso, LSA Conso It's clear that over the past * years, sales in the soft drinks market have been growing steadily, reaching *.* billion in ****. Overall, with the ...

1.4 France's foreign trade

In the le kiosque finance database, lemonade is recorded under :

HS code ******** - Waters, including mineral waters and aerated waters, containing added sugar or other sweetening matter or flavored, directly consumable as such as beverages

This site reports the trade balance below. It does not concern lemonade alone, but is nonetheless ...

2 Demand analysis

2.1 A highly seasonal market

Because of its refreshing character, the lemonade market is very dynamic during the summer months of July and August: the market is therefore seasonal. The graph below illustrates this trend:

Search frequency for the keyword lemonade on Google France, ****-****, index *** (***) Source: ****

The results reflect the proportion of searches for a ...

2.2 Hydration, a key factor in demand for non-alcoholic beverages

Reasons for consuming BRSA

According to a study by Kantar, the refreshing qualities of non-alcoholic drinks and juices top the list of reasons for consumption. This shows the potential of lemonades, whose tangy, sweet flavor makes them a popular choice for quenching thirst, especially during the hot summer months.

Reasons for ...

2.3 A demand for healthy, natural products: drink better

The organic market

In ****, **% of French people consumed organic food, and this market, which is no longer a niche, is reaching more and more people which is proven by the **.* billion euros generated in ****, an increase of **.*% since ****. These good results put France in *nd place in the European ranking [***].

The ...

3 Market structure

3.1 A value chain polarized by producers

The market is structured around the producer-bottlers who make the lemonade. These producers often market their products on a very local scale. Private labels, on the other hand, call on subcontractors who often specialize in the production of BRSAs in general. Finally, beverage retailers are also involved in B*B distribution, ...

3.2 French lemonade production

The traditional and artisanal lemonade market in France is full of producers offering quality refreshing drinks. A table of French lemonade producers can be consulted on the Keldelice website. The following Businesscoot-processed table highlights the different producers and their locations. It can be seen that lemonade production is spread across various ...

3.3 Major recent operations and investments

The table below reports on the main transactions and investments since ****, which has seen major changes for the market leaders.

While there have been no notable operations or investments since ****, we can nevertheless note this news item: Hugo Sublet, the director of Champagnole-based Imagram, which specializes in the production of Elixia ...

4 Offer analysis

4.1 The competitive landscape

Market segmentation by brand

The lemonade market is segmented by brand as follows:

The leading brand: (***) ; Soda brands that produce lemon-based sodas (***) Private labels (***); Private labels (***). [***]

The following ranking lists the best soft drink launches, and is based on sales during the first three launch periods, according to manufacturer data. Among ...

4.2 Price typology

Supermarket prices

This table gives an indication of the prices of lemonade found in supermarkets. If possible, the table also indicates the nutri-score. The nutri-score is a five-level nutritional labeling system, ranging from A to E and from green to red, based on the nutritional value of a food product

Manufacturer ...

5 Regulations

5.1 Regulation could harm the market

Regulations on soft drink ingredients are a factor strongly impacting market demand.

For example, the new soda tax, determined according to the proportion of added sugar in the drink in question, came into force on July *, ****. This tax also applies, but to a lesser extent, to sweeteners. According to a BFMTV ...

5.2 The soda tax

The soda tax, which came into force on January*, **** and will be refined in ****, aims to limit the consumption of sugary drinks in France. It applies to fruit juices with added sugar, sweetened waters and soft drinks, whatever their distribution channel, and is charged to the end consumer.

Source: ****

This tax ...

6 Positioning the players

6.1 Segmentation

  • Geyer Frères (Lorina)
  • Elixia
  • Rième Boissons
  • Sidel (Tetra Laval Groupe)
  • Carrefour Groupe
  • E.Leclerc
  • Monoprix
  • Auchan Hypermarches

List of charts presented in this market study

  • Volume sales of carbonated soft drinks other than colas
  • Lemonade market share by region
  • Lemonade market size by distribution channel
  • Share of soft drinks sales and trend to 2020
  • Sales in the soft drinks market
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Latest news

80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
  • On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
  • Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
  • Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
  • Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
  • Around 4,000 employees affected
  • The company launched an outsourcing program in 2018.
  • The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
  • Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
  • The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
  • Carrefour's share will be 500 million euros, a 60% increase on today's figure.
  • Plant-based alternatives represented a market worth 553 million euros in 2022
  • Sales of plant-based products are enjoying double-digit growth.
Carrefour takes over Cora to avoid being left behind in France - 13/07/2023
  • Carrefour acquired 60 Cora hypermarkets and 115 Match supermarkets.
  • The acquisition cost was 1.05 billion euros.
  • The acquired store networks have a strong presence in the Grand Est and Northern regions of France.
  • With this acquisition, Carrefour's sales will increase by 5.2 billion euros, adding to the 42 billion euros it currently generates in France.
  • Carrefour will take over 55 hypermarkets and 77 supermarkets.
  • The combined market share of Carrefour and Cora will reach 22.6%, competing closely with Leclerc (22.4%).
  • Carmila, the real estate company in which Carrefour holds a 36% stake, has reached an agreement to take over Louis Delhaize's 93% stake in Galimmo, a company owning 52 shopping arcades adjacent to Cora stores.
Voluntary redundancy plan at Carrefour - 27/06/2023
  • 979 voluntary departures from head offices in France
  • 85,000 employees in France (over 100,000 including franchised stores)
  • Sales 2022: 90.8 billion euros (up 16%)
  • Net profit 2022: 1.35 billion euros (up 26%)
  • Approx. 1 billion euros in annual cost savings
Carrefour celebrates sixty years since the birth of the hypermarket | Soixante ans de hypermarché Carrefour - 14/06/2023
  • Opening of the first Carrefour hypermarket in France on June 15, 1963 in Sainte-Geneviève-des-Bois.
  • The hypermarket format accounted for 58% of Carrefour sales in 2012, falling to 49% by 2022.
  • Carrefour no longer develops new hypermarkets and sells units in deficit to franchisees.
  • 243 hypermarkets in France

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Geyer Frères (Lorina)
Elixia
Rième Boissons
Sidel (Tetra Laval Groupe)
Carrefour Groupe
E.Leclerc
Monoprix
Auchan Hypermarches

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