Content of the study:
The lemonade market - Italy

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1.1 Definition and scope of study

Lemonade is a non-alcoholic drink that is made by combining sugar, lemon juice and water. It is believed this beverage was invented in France in the sixteenth century.

There are many types of lemonades:

·      Pink lemonade, that is sweeter

·      Yellow lemonade, that is more sour 

Moreover, the market can also be segmented based on the type of production of the drink into:

·      Domestic production

·      Industrial production  

Globally, the lemonade market has grown a lot in the last few years also thanks to the continuous search for a healthier lifestyle by consumers. Natural lemonade is in fact an important source of vitamin C. 

In 2019, the market value reached $11.4 billion and is expected to grow at a CAGR of 6.8% during the period between 2020 and 2025.

Even in Italy, the lemonade market is growing thanks to its beneficial properties for the body but not only. For Italians lemonade is also synonymous with meeting friends, in fact it can be consumed alone or accompanied by alcoholic beverages. 

The most important players in the market of industrially produced lemonade in Italy are: San Pellegrino, which has been making its drink with 100% Italian lemons since 1960, and Lemonsoda, a brand created in Milan in 1940. 

Another factor of growth of the lemonade market in Italy is certainly the presence of huge cultivations of lemons, especially in the south of the country. In particular, it is necessary to mention the IGP lemons of Syracuse, one of the Italian gastronomic excellences, which are also used by Coca Cola for the production of its lemon flavored drinks. In 2020 Fanta created a lemon flavored soft drink that uses this kind of lemons and it is becoming more and more popular, not only in Italy but also in the rest of the world.

A trend, therefore, that is more and more easy to find in this kind of market is the research of quality. Italian lemons used to make lemonades are of a very high quality which, together with the beneficial properties of lemons, makes Italianlemonade an absolutely appealing product for today's consumers. 






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Reviews (5)

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Publicado en 23/06/2022 by Helie Krotoff


The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

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The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

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The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

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The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

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