The lemonade market - Italy

Lemonade is a non-alcoholic drink that is made by combining sugar, lemon juice and water. This drink is thought to have been invented in France in the 16th century. There are several types of lemonade: -Pink lemonade, which is sweeter -Yellow lemonade, more sour Globally, the lemonade market has grown by leaps and bounds in recent years due in part to consumers' continuing quest for a healthier lifestyle. Natural lemonade is in fact un important source of vitamin C. The size of the lemonade market has been estimated at $13.03 billion in 2021. In Italy, too, the lemonade market is growing due to its beneficial properties for the body but not only. For Italians, lemonade is also synonymous with getting together with friends, in fact it can be consumed either alone or accompanied by alcoholic beverages. Another factor in the growth of the lemonade market in Italy is definitely the presence of substantial lemon cultivations especially in the South of the country. In particular, it is necessary to mention the IGP lemons of Syracuse, one of Italy's gastronomic excellences, which are also used by Coca Cola for the production of its lemon-flavored soft drinks. In 2020 Fanta created a lemon-flavored soft drink that uses precisely this type of lemon and is becoming increasingly popular, not only in Italy but also in the rest of the world.

One trend, therefore, that is increasingly easy to find in this type of market is the search for quality. Italian lemons, used to produce lemonade, are of a very good quality and combined with the beneficial properties of lemons make Italian lemonade an absolutely desirable product for today's consumers.