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MARKET OVERVIEW

1.1 Definition and scope of study

Lemonade is a non-alcoholic drink that is made by combining sugar, lemon juice and water. It is believed this beverage was invented in France in the sixteenth century.

There are many types of lemonades:

·      Pink lemonade, that is sweeter

·      Yellow lemonade, that is more sour 

Moreover, the market can also be segmented based on the type of production of the drink into:

·      Domestic production

·      Industrial production  

Globally, the lemonade market has grown a lot in the last few years also thanks to the continuous search for a healthier lifestyle by consumers. Natural lemonade is in fact an important source of vitamin C. 

In 2019, the market value reached $11.4 billion and is expected to grow at a CAGR of 6.8% during the period between 2020 and 2025.

Even in Italy, the lemonade market is growing thanks to its beneficial properties for the body but not only. For Italians lemonade is also synonymous with meeting friends, in fact it can be consumed alone or accompanied by alcoholic beverages. 

The most important players in the market of industrially produced lemonade in Italy are: San Pellegrino, which has been making its drink with 100% Italian lemons since 1960, and Lemonsoda, a brand created in Milan in 1940. 

Another factor of growth of the lemonade market in Italy is certainly the presence of huge cultivations of lemons, especially in the south of the country. In particular, it is necessary to mention the IGP lemons of Syracuse, one of the Italian gastronomic excellences, which are also used by Coca Cola for the production of its lemon flavored drinks. In 2020 Fanta created a lemon flavored soft drink that uses this kind of lemons and it is becoming more and more popular, not only in Italy but also in the rest of the world.

A trend, therefore, that is more and more easy to find in this kind of market is the research of quality. Italian lemons used to make lemonades are of a very high quality which, together with the beneficial properties of lemons, makes Italianlemonade an absolutely appealing product for today's consumers. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.