Summary of our market study

French flavored water market valued at €200 million

The global flavored water market has experienced robust growth since 2020, with increasing consumer demand for healthier, natural beverage options as an alternative to sugary sodas. In 2021, the market was valued at $23.47 billion, with projections indicating an increase to $34.97 billion by 2026. The North American region holds the largest market share.

Major industry players are expanding in this market to align themselves with the growing trend. In 2020, 16.2 million French consumers consumed bottled flavored water.

The French market is also responding to growing ecological awareness among consumers, with innovations aimed at reducing plastic waste and promoting recycling.

Navigating the fluctuating tides of the French flavored water market

Over the past few years, the French market for flavored water has enjoyed strong growth, except during the pandemic.

The bottled water market has been stimulated in part by particularly high temperatures during the summer months.

Still waters dominate the market. Sparkling waters and the more specialized flavored water segment are growing.

The French bottled water industry is highly concentrated, with major international players such as Danone Eaux France, Nestlé Waters France and Neptune with its Cristaline brand.

These companies are innovating in response to the growing importance placed by consumers on ecological concerns, striving to mitigate the environmental impact of plastic bottles through better recycling and the design of alternative products such as refill stations.

Demand for flavored waters comes mainly from health-conscious consumers, who prefer natural, less sweet alternatives to traditional refreshments.

Rising temperatures have also influenced sales. In France, between 15 and 20 million people consume bottled flavored water.

Infused flavours add nutrients to water without using high levels of sugar to meet the demand of more than half of consumers, who are now more concerned about the nutritional benefits of their food and drink choices than they were a decade ago.

France has gone from being a net exporter to a net importer of flavored water.

Players in the flavored water market

  • Danone Eaux France is a long-standing leader in the sector, with notable brands such as Volvic.
  • Nestlé Waters, another major player, has a vast portfolio of brands such as Perrier and San Pellegrino
  • Neptune (part of the Alma group) has made a name for itself on the market with its Cristaline brand.
  • Sources Alma market leader in France
  • Sources du Pestrin focuses on enhanced waters that provide extra nutrients
  • Eloa exploits the potential of organic and natural ingredients
  • Air'Up and Waterdrop transform the way consumers think about flavored water.
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

In France, flavored water consumption is a sub-segment of the water market, encompassing both still water (spring water, mineral water and water made drinkable by treatment) and carbonated water.and carbonated waters , which have a synthetic or natural flavour that may be derived from the infusion of a fruit or plant...

The global market is experiencing sustained growth, driven by growing consumer interest in health and naturalness, as well as by product innovations resulting from inter-company collaboration. Sales are expected to grow at a CAGR of 8.3% between 2021 and 2026.

European markets, such as France, are more mature and therefore experience slower growth, and have been hit by the pandemic.

like the global market, the French flavored water market is concentrated around historic leaders of international stature such as Danone Eaux France, Nestlé Waters France and Neptune (a subsidiary of the Alma group), whose Cristaline brand is the market leader, as well as a number of other brands the rise of flavored drinks to replace soft drinks has enabled these players to reinvent themselves.

However, these players face a major hurdle: theecological argument. Without recycling, bottled water has a considerable environmental footprint due to its plastic container. As a result, market players are faced with increasing competition from home-made products.

Numerous innovations are therefore being developed to reduce the carbon footprint of bottled water, and encourage its growth. Marketing efforts to promote the nutritional qualities of these products are increasingly important.

List of charts presented in this market study

  • Sales volume growth rates for soft drinks and water
  • Flavored water sales trend
  • French trade balance for flavored waters
  • France's main customer countries
  • Main countries supplying France with flavored waters
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Latest news

At the bedside of the sick, Danone invests in protein drinks at Steenvoorde - 22/05/2024
  • The adult medical nutrition market is estimated at several billion euros worldwide.
  • - Danone is number one in Europe and number two worldwide in the medical nutrition sector.
  • - Blédina's Steenvoorde plant will manufacture protein-enriched drinks under the Fortimel brand
  • - The total investment for this project is 70 million euros
  • - Danone currently operates seven plants worldwide in the medical nutrition sector, including five in Europe.
  • - Sales of Danone's specialized nutrition division are expected to reach 8.5 billion in 2023
  • - Danone has invested in Turkey and Poland to increase its production capacity in medical nutrition, and has acquired Functional Formularies in the United States.
Danone bets more than ever on medical nutrition - 21/05/2024
  • Investment of 70 million euros in a new production line dedicated to medical nutrition at the Blédina plant in Steenvorde.
  • Danone's specialized nutrition division, including medical nutrition, generated sales of 8.3 billion euros in 2023.
  • Growth of 6.7% for this division in 2023.
  • Acquisition of Promedica in Poland, specialized in home enteral tube feeding.
  • Acquisition of US-based Functional Formularies, with sales of around 27 million euros, specializing in biological tube-feeding formulas.
  • Investment of 100 million euros in a new international R&D center in Saclay, to be inaugurated in February 2023.
Danone opens a second plant for plant-based products in France - 12/02/2024
  • Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
  • Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
  • Production, mainly of oat juice cartons, is 90% destined for Europe.
  • Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
  • Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
  • Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
  • In France, ultra-fresh products are deeply rooted in diets.
  • Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
  • The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
  • More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
  • Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
  • Retail chains are present under their own brands (MDD).
Nestlé admits using prohibited methods for its mineral waters - 29/01/2024
  • Nestlé Waters is the world's number one mineral water company.
  • In 2021, the company informed the French authorities of its use of banned treatments such as ultraviolet and activated carbon filters on some of its mineral waters.
  • The brands concerned are Perrier, Vittel, Hépar and Contrex, all owned by Nestlé.
Danone sells its US organic dairy business to Platinum Equity - 02/01/2024
  • Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
  • The sale concerns the Horizon Organic and Wallaby businesses.
  • By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.
Danone finds buyers for its two organic brands in the United States - 02/01/2024
  • Platinum Equity's portfolio of assets totals $47 billion.
  • The two brands Horizon Organic and Wallaby accounted for around 3% of Danone's sales in 2022, or $800 million.
  • Dairy products make up a large part of Danone's sales.
  • Danone has sold various parts of its business in different countries, including yoghurts in China and fresh dairy products in Brazil.
  • Danone recorded eight quarters of growth thanks to price increases, although volumes remained stable.
  • Danone succeeded in halting a steady decline in dairy sales that had lasted since 2015.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Alma Sources (Groupe Alma - Neptune)
Danone Groupe
Nestlé Waters

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