The Flavoured Water Market | France - France

In France, flavored water consumption is a sub-segment of the water market, encompassing both still water (spring water, mineral water and water made drinkable by treatment) and carbonated water.and carbonated waters , which have a synthetic or natural flavour that may be derived from the infusion of a fruit or plant... The global market is experiencing sustained growth, driven by growing consumer interest in health and naturalness, as well as by product innovations resulting from inter-company collaboration. Sales are expected to grow at a CAGR of 9.9% between 2023 and 2028. European markets, such as France, are more mature and therefore experience slower growth, and have been hit by the pandemic. like the global market, the French flavored water market is concentrated around historic leaders of international stature such as Danone Eaux France, Nestlé Waters France and Neptune (a subsidiary of the Alma group), whose Cristaline brand is the market leader, as well as a number of other brands the rise of flavored drinks to replace soft drinks has enabled these players to reinvent themselves. However, these players face a major hurdle: theecological argument. Without recycling, bottled water has a considerable environmental footprint due to its plastic container. As a result, market players are faced with increasing competition from home-made products. Numerous innovations are therefore being developed to reduce the carbon footprint of bottled water, and encourage its growth. Marketing efforts to promote the nutritional qualities of these products are increasingly important.