the water cooler market | France

2.1 Characteristics of the demand

The French company of microfiltered water CASTALIE, has conducted a survey and questioned more than *,*** employees in order to better understand the practices related to the consumption of water in companies and in the workplace. This represents in fact a vital need, that is however still completely neglected or very little ...

2.2 Demand drivers

Attention to the work environment

The French clearly express the need and desire to have a water fountain in a dedicated relaxation area. In fact, the water fountain, like the coffee machine, represents a place of contact and discussion amd also conveys the image of cleanliness and hygiene in the workplace. ...

2.3 Hydration in the workplace

Les Français ne boivent pas assez d'eau, en effet, des études montrent que pour les **-** ans, à peine **% d'entre eux couvrent le besoin quotidien en eau.

Cela a un impact énorme sur la santé des salariés, tant sur le plan physique que psychologique. Des études montrent que lorsque le ...

2.4 The rental of water fountains

The preference for the rental option has been growing in the last years in the water fountain demand.

There are, in fact, two management modes when purchasing a water dispenser.

Rental, favored by companies, offers an attractive service provision (***). The contract includes insurance, upkeep, maintenance and repair. The purchase has the ...

3.1 Market structure

 The activity of the water fountain is only present in France on the business market (***). The water cooler market is segmented into * categories:

The carboy fountain The network fountain The atmosphere fountain

These kinds of fountains are mainly adopted by enterprises, which take up **% of the pie, but public institutions and ...

3.2 Value chain

An overview of the value chain is synthesized below.

3.3 Main players

The main players of this industry are exemplified below by their revenue. These include large, B*B companies  specialized in corporate service and minor players, which also offer direct consumer solutions.

Three players are the market leaders in water distribution in France: Culligan, Waterlogic and Château d'eau .

Culligan has established ...

3.4 The sources of water in France

The association AFIFAE (***) represents the main players in the industry of water fountains and represents over **** employees. Its mission consists in promoting, inform and represent its members. 

The association provides data about this market and an overview of the main water sources used by its members. The map below shows the ...

4.1 Overview of the offer

Three types of water fountains are currently available on the market: the carboy fountain, the network fountain and the atmospheric fountain.

Fountain in carboy

This type of machine is easily recognizable. Indeed, these are the ones that have a big plastic tank on the top. This range of products is ideal ...

4.2 Prices

Price ranges of water dispensers by type of machine and associated costs

The different types of business water dispensers are now sold at affordable prices . But the associated costs always make the rental of water fountains particularly attractive financially.

Price of water distributors by type of technology used:

In addition to ...

4.3 Innovation

Standardization

The European and the domestic French associations have been implementing a series of regulations to improve standardization across Europe.

For example, the new size standard for *-gallon bottles was approved during the Rome Congress in ****. A reusable bottle must complete multiple functions during its life cycle: 

 Handling of empty ...

5.1 Regulation

The current legislation regulating water fountains and related objects is presented below.

In ****, the following laws were implemented in France.

December: article ** of law n ° ****-*** relating to the fight against waste and the circular economy, provides that:

" As of January *, ****, establishments open to the public are required to be ...

5.2 The ACS standard

The materials used for the storage and transport of water can have a negative impact on water quality: organic degradation, corrosion, the appearance of toxic elements.

This is why, since ****, the Certificate of Sanitary Conformity (***) is compulsory for all devices which come into contact with water intended for human consumption. It ...

6.1 Segmentation

• Culligan
• Chateaud'eau
• Aquafontaine
• Waterlogic
• Laguneo
• Axô
• Exquado
• Brita