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MARKET OVERVIEW

1.1. Presentation and definition of the market

In France, activities related to bottled water consumption include both still waters (spring water, mineral water, and water made potable by treatment), carbonated water and flavored waters.

The world market is experiencing sustained growth, thanks to the population growth, and to the development of the countries of the South who are consuming more and more bottled water. Sales are expected to grow with a CAGR of 9.99% between 2017 and 2021

European markets, such as France, are more mature and therefore experience lower growth. Bottled water, however, is benefiting from an image of quality and healthiness that ensures its popularity with the population In addition, the rise of flavoured drinks to replace soft drinks is allowing players to reinvent themselves

Like the global market, the french bottled water market is concentrated around historical leaders and  international companies such as Danone Eaux France, Nestlé Waters France and Neptune (a subsidiary of the Alma group) whose Cristaline brand is the market leader. The distribution of bottled water is carried out mainly through food superstores  

Actors have to face two major obstacles: the environmental argument and that of the prices . Without recycling, bottled water has a considerable footprint on the environment because of its plastic container. Market players must therefore face increased competition from tap water consumption, which is more ecologically responsible and much more economical

Numerous innovations are therefore developed to reduce the carbon footprint of the company's operations of bottled water, and promote their development. Marketing efforts to promote the nutritional qualities of these products are moreover constant and are intended to justify their higher price

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"


Businesscoot Response:

Publication OK Prepare a reply before publishing

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)