The syrup market - France

The syrup market in France covers all economic activity relating to the production and sale of syrups. Syrup is a widely consumed beverage: a thick, viscous liquid composed mainly of a solution with added sugar, and available in a variety of flavors. It is most often consumed diluted in water or in a cocktail. This market can be segmented by syrup type: chocolate syrup, fruit syrup, corn syrup, maple syrup, corn syrup, etc., and by distribution channel: organized retail, wholesale, e-commerce, etc.). In France in 2019, consumption is expected to grow by more than +4% year-on-year. In terms of volume, we're talking about +3% for syrup production and +30% for organic syrup production [LSA Conso]. Moreover, this growth is not confined to France, but is expected to be worldwide, with a compound growth rate of 4.1% over the period 2022 - 2027 [Industry reports]. One of the most recent trends in the market is the evolution of the average age of demand. Indeed, French syrup makers have been reading consumption figures for several years now, showing that syrups are no longer consumed solely by children, but increasingly by adults. This has been accompanied by an adaptation of the offer: organic syrups (from the Monin brand) or local syrups (as promoted by the Moulin de Valdonne brand). The market's most influential brands are Marques De Distributeurs, Teisseire syrups, Moulin de Valdonne, Eyguebelle, Routin, La Maison Guiot, Monin and Sirop Sport [Drinks Department].