The syrup market - France

The global syrups market has been growing, with a compound annual growth rate (CAGR) of 4.1% expected over the period 2022-2027. In France, the market has seen a notable increase, with syrup production up +3% and organic syrup production jumping +30%. Key market trends include a broadening of the consumer base, with adults increasingly consuming syrups, and a shift towards organic and local products. Despite the disruptions caused by the Covid crisis, the Russian-Ukrainian war and climate change, which have driven up the cost of raw materials, the French syrup market remains buoyant.

In 2022, France produced 159 million liters of syrup, with supermarket sales reaching 407 million euros. internationally, France has strengthened its position as the leading syrup exporter, reaching 110.7 million euros in export sales by 2021, with significant exports to both EU countries (85,000 tons) and non-EU countries (30,000 tons).

French companies such as Teisseire, Monin and Moulin de Valdonne remain key players in a context of intensifying competition and changing consumer preferences for healthier, less sweet and more natural beverages.

Changing preferences and growing demand define the French syrup market

In France, the syrup market is developing into a significant economic sector, deeply rooted in the country's gastronomic heritage. With a rich history dating back to the early 18th century, syrup has secured a place not only in the hearts of children, but increasingly in those of adults too. The French syrup market is characterized by a wide variety of flavors and types.

Among these, the production of organic syrups has enjoyed impressive growth, with production volumes up by around 30%. The French market, where consumer tastes extend beyond traditional children's consumption, has adapted by offering products that cater to adult palates, including options such as organic syrups from brands like Monin and local syrups from brands like Moulin de Valdonne. These adaptations meet the demand for healthier, locally sourced options.

It's worth noting that long-established brands such as Teisseire, Moulin de Valdonne and Monin dominate the market alongside private labels. In recent years, production volumes of French syrup have risen steadily, reaching between 150 and 160 million liters. Substantial growth is also expected worldwide, with the industry growing at a compound rate of around 4.1% between 2022 and 2027.

France not only consumes syrups at home, it is also proud to be Europe's leading exporter of syrups. With export sales in excess of 110 million euros, brands like Monin build their growth strategy around their international presence. Despite this, France's syrup imports remain notably minimal compared to the volume it exports, resulting in a markedly favorable trade balance.

Recent world events and environmental issues have led to a sharp rise in raw material prices, with direct repercussions on syrup production. The increase covers a wide range from packaging - steel, aluminium, glass or PET bottles - to basic ingredients such as sugar and fruit.

Despite these cost pressures, the syrup industry remains determined to maintain consumer purchasing power, with planned price increases remaining modest. France's specific regulatory frameworks dictate the composition of syrups, ensuring that products meet strict standards in terms of sweetness and content.sweetness and fruit content, as well as broader European and national food safety regulations.

In France, the syrup market is dominated by long-established players, with the bulk of production coming from a handful of established companies. Sales of these brands testify to the sector's stability, with some of them achieving figures well in excess of 10 million euros. Teisseire, the market leader with a third of France's syrup production, is one of the leading syrup producers

The French syrup market boasts a rich history of innovation, with several key players who have consolidated their reputation both nationally and internationally.

At the forefront of syrup production in France is a cohort of historic brands whose names are synonymous with quality and tradition. These companies not only honor the classic flavors that have delighted generations of consumers, but continually push the boundaries with new and inventive offerings.

• Teisseire is perhaps the oldest brand on the French syrup scene, dating back to 1720, when Mathieu Teisseire entered the world of vinegars and liqueurs in Grenoble. With the introduction of alcohol-free syrups in the 1920s, Teisseire was a pioneer in the market, and has maintained its leadership status through constant evolution and innovation. The recent "Fruits à diluer" range testifies to Teisseire's commitment to meeting modern consumer demand for natural, less sweet drinks.
• Monin is another venerable player with over a century of history behind it. Monin is renowned for its exceptional range of flavors used by bar and catering professionals worldwide. With 150 flavors of syrups, fruit preparations and liqueurs, Monin focuses on natural ingredients and high-quality sugars. The brand has established a strong export presence, with significant international sales fueled by its manufacturing facilities spread across the globe, including the USA, Malaysia, China and Russia.
• Moulin de Valdonne is a brand that prides itself on its Provencal heritage and expertise in creating authentic syrup flavors. The brand, part of Teisseire France, offers a vast range of over 40 flavors reflecting the richness of the French terroir. Moulin de Valdonne places great importance on the maturity and quality of its syrups, to ensure that they resonate with the essence of the fruit from which they are made.
• The Routin Group, with over 130 years of aromatic expertise, has established itself as an international syrup producer faithful to its French roots. Each of its brands, such as 1883, Fruiss, Oasis sirops and Eyguebelle, combines experience and ingenuity to meet the diversity of tastes and preferences. With its strong export market, the Routin group continues to impress with its commitment to products made in-house and in France.
• Maison Meneau offers a slice of tradition.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 26/04/2023

Summary and extracts

List of charts

• Worldwide sales of syrups
• Global syrup production in France
• Annual supermarket sales for French syrup producers
• French syrup exports to EU countries
• French syrup exports to third countries
• Syrup imports from EU countries
• Syrup imports from third countries
• French trade balance in syrups by volume
• Price increase for syrup bottle containers
• Increase in the price of fruit for syrup production
• Sales of the main players in the syrup market
• Main distribution channels for syrups
• Breakdown of spending on non-alcoholic beverages
• Sales of soft drinks (excluding water)
• How do the French consume?
• Share of syrup budget in total BRSA expenditure, by age of consumer
• Share of syrup budget in total BRSA expenditure, by household income
• Share of syrup budget in total BRSA expenditure, according to the presence of children in the household
• Number of leading syrup brands by country in Europe
• Breakdown of syrup sales by flavour
• Number of syrup flavors per producer
• Market share in syrups and concentrates by value