The tea market - France
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Study Overview
The tea market in France refers to the economic activity related to the production and sale of tea. It is the second most widely consumed beverage in the world after water, and is drunk by two-thirds of French people on a regular basis.established in China, introduced to Japan in the late 8th century and an integral part of British culture, tea also has a special place in Middle Eastern cultures. The global nature of tea is reflected in the long list of countries in which it is consumed. Even today, China is by far the world's leading producer, followed by India, Kenya and Turkey. Tea is a beverage made from the leaves of the tea plant (of which there are some 200 species), infused in hot water. The leaves traditionally infuse for 3 minutes for green teas and 4 minutes for black teas, in water at a temperature of between 75 and 80°C. Teas are differentiated by their colors (black, green, oolong, yellow, white and post-fermented), which differ according to how the harvested leaves have been processed. Rooibos or "red tea" is in fact an infusion obtained from the leaves of the Aspalathus linearis, found only in South Africa, and not from the tea plant. The market can be segmented according to :
tea form (loose leaf tea and CTC tea) ; type of tea (black, green, etc.); tea distribution channels (specialized stores, supermarkets, etc.).
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The global market was estimated at $51.26 billion in 2023 and is expected to grow at a CAGR of 5.72% to 2028. The French tea sector is also growing, especially if we include the infusions segment. Tea-based beverages are diversifying, and the offer is becoming increasingly organic, with ever greater emphasis on the benefits of this beverage. France remains a major importer of tea, its coverage rate remaining relatively stable since 2017. Consumption habits differ from country to country. In France, tea is mainly consumed loose. Black tea is consumed twice as much as green tea, despite a slower increase.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Market overview and definition
- 1.2 The global tea market
- 1.3 French market sees more moderate growth
- 1.4 France, a major importer of tea
2. Demand analysis
- 2.1 The French and hot beverage consumption
- 2.2 Tea and soft drinks consumption in France
- 2.3 Tea consumer preferences
- 2.4 Out-of-home tea consumption
- 2.5 Tea and well-being
- 2.6 France's favourite tea brands
3. Market structure
- 3.1 Value chain
- 3.2 Different types of player
- 3.3 A competitive market dominated by international players
- 3.4 Tea-related processing and trading activities
- 3.5 Mainly Asian production
4. Offer analysis
- 4.1 A varied offer based on several types of tea
- 4.2 Price trends in the tea market
- 4.3 A booming new segment: refreshing tea drinks
5. Regulations
- 5.1 A lightly regulated market
- 5.2 The EGAlim law

The tea market - France
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